My 2 cents:
There will always be people who love a company and who hate it.
For the rest of us, we have to make a decision on whether we should or shouldn't deal with a company. Many of us rely on information posted about other's past experiences to aid in this decision. I for one appreciate threads like this and feel it's in the appropriate forum.
My Monarch Experience:
I bought an AMD CPU/ Mobo Combo from Monarch in late June. Though I had seen some people with issues in dealing with Monarch (mostly charging of the CC prior to actual shipment), I was willing to take the risk for the money I would save on 1) the deal and 2) no tax for those of us in CA. My CC was charged immediately and I patiently waited for my product to arrive. A week went by and I sent an inquiry to Monarch as to the status of my order. They responded a day later that they would look into it. The next day I received an e-mail with shippment info saying my order had been shipped. When I viewed the tracking info, the number was invalid and again I e-mailed Monarch. They explained that it took 24 hours for the number to be active in the system, so again I checked and sure enough, my combo was on it's way - 10 days after my order placement. I took another week for it to arrive, with the July 4th holiday and perhaps some of the blame going to FedEx (GA, to TX, to LA CA, to IN, back to SoCal).
If that were the extent of the problem, I probably wouldn't be overly concerned, but it wasn't. I had several issues with the combo and tried to get it going by updating the BIOS (they were two revisions back, though they claim to send with latest), reading the FAQ of the mobo manufacture, checking drivers, and, of course, checking here on Anandtech. After 12 days of no luck, I contacted them for support and got no response. After that, I e-mailed and requested a RMA because time was running out and I was tired of dealing with it. Well they took three more days to e-mail me back saying they would not RMA it (with no reason). I e-mailed them back asking why and noted that even though I purchased in June, I had not received the item until after the first week of July. Their only response to me afterword was a statement saying the 15 day return period includes holidays and weekends and it was surpased.
So for me, I will never order from Monarch again. I'm not telling anyone else not to, only sharing my story. It's your money and your choice - shop safely and wisely.