Circuit City is substituting the AD-660 for the AD-500 that is advertized this week so all 3 models of Apex DVD players are $99 because the AD-600 is also $99. I paid $169 for mine (with the hidden menus) several months ago. I would have sold it on e*ay if they hadn't banned them. I am quite pleased with it so I just bought one for my brother for Christmas.