I was thinking you were saying that 7nm and 10nm would bring a lot of improvements as processes. This is what I doubt.
As far as uarch improvements go, I can guarantee others are not standing still either.
TSMC and GloFo 7nm are definitely better than their 16/14 processes in performance and efficiency, not just density. Intel is in a weirder spot in that they're having trouble beating their 14++, but need to start moving forward with density.
Others may not be standing still, but underestimating the veterans is rarely a good idea. Intel has been effectively riding the same architecture since 2015, design of which began in 2011, and everyone is only now catching on.
Design is indeed optimized for a certain power and performance level, architecture however is not. I hope you understand the difference.
What is your defintion for design and architecture? If you start changing the core by lengthening pipelines or adding caches, that's an architecture in my eyes. And in that sense architectures are in fact made for specific targets. If by architecture you mean x86 or ARM then in that case you're correct.
You ignoring the x86-penalty. x86/x64 architectures can not possibly come close to the efficiency, which is possible with ARMv8.
On the grounds of what exactly?
You do realize that x86 designs' uncore takes more power than entire phone SoC's to handle the relatively massive amounts of memory, I/O, and scalability they can handle?
The x86 penalty is extremely overstated, especially the whole RISC/CISC comparison. These days it's basically a bit of extra die space for the uOp cache. Pretty much anything else of note is not inherent to x86, but rather a result of different expectations in capability. I suggest you look at the latest review of the new Cavium CPU from Anandtech, and you'll see what I mean. Ignore the idle power of the cavium, that's from unfinished firmware/hardware.
These days the vast majority of energy is spent on data movement from caches or god forbid main memory, and that's an issue that every architecture has to contend with.