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02:05pm EST 6-Jan-04 PR Newswire - First Call Wire (Apple) AAPL 6689 AAPL.O
Apple Introduces iPod mini
Smallest 1,000 Song Music Player Ever Comes in Five Colors
MACWORLD EXPO, SAN FRANCISCO, Jan. 6 /PRNewswire-FirstCall/ -- Apple(R)
today introduced iPod(TM) mini, the smallest portable music player ever to
hold up to 1,000 CD-quality songs. iPod mini is encased in an ultra-portable,
lightweight anodized aluminum body available in five stylish colors -- silver,
gold, pink, blue or green -- and features a patent pending, touch-sensitive
Click Wheel for easy, one-handed navigation. iPod mini features the same
award-winning user interface as its "big brother" iPods and works effortlessly
with Apple's iTunes(R) Music Store, the world's number one digital music
service, and the iTunes digital music jukebox software for seamlessly buying,
managing and listening to digital music collections.
"iPod has revolutionized the way people listen to music," said Steve Jobs,
Apple's CEO. "iPod mini joins the iPod family of best-selling digital music
players, offering customers the same 1,000 songs in your pocket as the
original iPod in an innovative design that's half the size. We think its going
to be pretty popular, especially with younger music lovers."
iPod mini is the perfect combination of ultra-portable design, storage
capacity, ease-of-use and audio performance. iPod mini is smaller than most
cell phones and weighs only 3.6 ounces. Building on the success of the
original touch wheel, iPod mini features an innovative, new Click Wheel that
combines the ease and simplicity of a touch wheel with the precision of
mechanical buttons for precise, one-handed navigation. iPod mini users can
transfer a song per second from their Mac(R) or Windows computer and
conveniently charge iPod mini with either the included FireWire or USB 2.0
cable.
iPod mini is the ultimate fashion statement with a choice of five stylish
colors -- silver, gold, pink, blue or green -- the hallmark white headphones
and a new belt clip. With a backlit, recessed screen and lightweight, yet
durable anodized aluminum, iPod mini is the ultimate portable digital music
player. Users can purchase an optional arm band, in-ear headphones or a dock
to enhance their iPod mini experience.
iPod mini features Apple's patent pending Auto-Sync technology that
automatically downloads an entire digital music library onto iPod mini and
keeps it up-to-date whenever iPod mini is plugged into a Mac or Windows
computer using FireWire or USB 2.0.
Users can personalize their new iPod mini with a custom laser engraving on
the back. iPod mini can be custom engraved with a name or personal message to
commemorate special events such as a graduation, birthday or a winning team's
season, as well as for identification in case they lose their iPod.
Pricing & Availability
iPod mini for Mac and Windows will be available in the US in February for
a suggested retail price of $249 (US), and will be available worldwide in
April, in a choice of a silver, gold, pink, blue or green 4GB model with a
belt clip. iPod mini will be available through the Apple Store(R)
(
www.apple.com), Apple's retail stores and Apple Authorized Resellers. All
iPod minis will include earbud headphones, an Apple iPod mini power adapter, a
1.2m 30-pin to FireWire cable, a 1.2m 30-pin to USB 2.0 cable, and a CD with
iTunes 4.2 for Mac and Windows computers.
Optional accessories with the following suggested retail prices include
the iPod Dock for $39 (US), in-ear headphones for $39 (US) and arm band for
$29 (US). Laser engraving is available for iPod mini for $19 (US) and can
include two lines of text with up to 23 characters per line.
iPod mini can be charged with either the FireWire or USB 2.0 cable and
gets up to eight hours of battery life. iPod mini requires a Mac with a
FireWire port and Mac OS(R) X version 10.1.5 or later (Mac OS X v10.2 or later
recommended); or a Windows PC with a FireWire or USB 2.0 port, or a Windows-
certified FireWire or USB 2.0 card and Windows 2000, XP Home or Professional.
Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh. Apple
is committed to bringing the best personal computing experience to students,
educators, creative professionals and consumers around the world through its
innovative hardware, software and Internet offerings.
(C) 2004 Apple. All rights reserved. Apple, the Apple logo, Macintosh,
Mac, Mac OS, iPod, iTunes, FireWire and Apple Store are either registered
trademarks or trademarks of Apple. Other company and product names may be
trademarks of their respective owners.