Apple Operations: Supply Chain Management

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Dulanic

Diamond Member
Oct 27, 2000
9,951
570
136
I think this argument is a moot point because the same thing can be said about that first touchscreen phone. If the company that made it didn't do so, then someone else would eventually. And I'd agree that it's true... but the fact is that that company made it, and we can only see how that side of history developed into today. If that event was to change, things would be different.

That's very much an alternate universe kind of thinking in my opinions. The fact is... irregardless if the iPhone was the first of its kind or not, it sparked the birth of the smartphone market as it is today. Many phones today come in a form factor similar to the iPhone. It can be argued that that's because the iPhone has such a generic shape and size, but when Intel's Ultrabook starts spawning designs similar to the Macbook Air, that's a harder argument to present. I think that some copying was still in place, just more subtle. A prime example is how Android looked like before and after the iPhone was announced. But that's a debate that I think would go around in circles... much like the egg and chicken debate.

However, it's my belief that Apple did impact the industry in some way, even if you don't think much of their phones, tablets, or devices. And I think it's also kind of a fact that the industry was quite different prior to the phones, tablets, and devices that Apple pushed into the channel. Were there touchscreen phones prior to the iPhone? Absolutely. Did they have a smooth interface? Multitouch as standard? A browser that loaded full websites and supported most of Javascript? Over a day battery life? Runs on dual-core CPU with powerful mobile GPU? Have more RAM than most laptops in 2000? I think we already know the answer.

And again, Apple didn't do it first. I actually don't think they did. It's just that they succeeded first. And success is more important here.

I simply replied to your statement that others use larger displays because they were forced to because Apple had all the 3.5" displays, which is not true. In fact, I have said multiple times in this thread that I don't disagree that Apple has executed well. The only thing I disgaree /w is 2 statements... 1: That Android phone makers are picking at the display scraps of Apple and 2: from Pliablemoose's comment of "many products you take for granted wouldn't even exist.".
 

runawayprisoner

Platinum Member
Apr 2, 2008
2,496
0
76
I simply replied to your statement that others use larger displays because they were forced to because Apple had all the 3.5" displays, which is not true. In fact, I have said multiple times in this thread that I don't disagree that Apple has executed well. The only thing I disgaree /w is 2 statements... 1: That Android phone makers are picking at the display scraps of Apple and 2: from Pliablemoose's comment of "many products you take for granted wouldn't even exist.".

Well, I didn't say 1. You might want to read back... I have only responded just now.

As for number 2, I think both you and Pliablemoose are only half correct. It's an issue of rewriting history...
 

Pliablemoose

Lifer
Oct 11, 1999
25,195
0
56
Again, natural progression of technology. It was coming either way. Where there is a market, someone will create. But as I said before, I am not saying Apple didn't execute at a great level, but to say these items wouldn't exist is crazy. Maybe some of the items would be a little bit later, but they would be here either way.

Bullshit, they look just like MBA's...
 

Sloper

Member
Dec 31, 2009
85
0
0
I disagree with saying the touch screen phones similar to an iphone experience would have made it to the market irregardless of apple in due time.

The technology was always there. Apple refined it, sure.

But the biggest barrier to innovation was the carriers' lockdown and totaliarism like control of the experience. Remember, everybody before the iphone were the carriers' bitches. Apple is the only company that had enough clout to negotiate a deal in which they got full control over the phone. This was huge.

As the iphone became successful, it became clear that the carriers had to budge and allow things like the app market on android because otherwise the android phones wouldn't be competitive. Apple effectively breached into the carrier's walled garden and opened the floodgates to innovation in the mobile space.

Beyond the hardware/software innovations, it's Steve's negotiation tactics with the carriers we should all appreciate.
 

Pliablemoose

Lifer
Oct 11, 1999
25,195
0
56
I am not specifically talking about any one product nor it's looks. I am simply saying small thin laptops are a natural progression of the technology and were coming.

The industry went for thick, clunky, cheap, slow netbooks. To preserve laptop sales.
 

Red Storm

Lifer
Oct 2, 2005
14,233
234
106
The industry went for thick, clunky, cheap, slow netbooks. To preserve laptop sales.

Pretty sure we already had expensive ultraportables before the first netbook. I know Sony had their own line. Small and thin, and quite expensive.
 

alent1234

Diamond Member
Dec 15, 2002
3,915
0
0
I disagree with saying the touch screen phones similar to an iphone experience would have made it to the market irregardless of apple in due time.

The technology was always there. Apple refined it, sure.

But the biggest barrier to innovation was the carriers' lockdown and totaliarism like control of the experience. Remember, everybody before the iphone were the carriers' bitches. Apple is the only company that had enough clout to negotiate a deal in which they got full control over the phone. This was huge.

As the iphone became successful, it became clear that the carriers had to budge and allow things like the app market on android because otherwise the android phones wouldn't be competitive. Apple effectively breached into the carrier's walled garden and opened the floodgates to innovation in the mobile space.

Beyond the hardware/software innovations, it's Steve's negotiation tactics with the carriers we should all appreciate.

there were apps on phones long before the app store. blackberry had a bunch of small app store, i think Windows Mobile did as well. mostly a lot of the apps were sold directly by the developer

and RIM had their own experience with very little carrier control
 
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Red Storm

Lifer
Oct 2, 2005
14,233
234
106
But the biggest barrier to innovation was the carriers' lockdown and totaliarism like control of the experience. Remember, everybody before the iphone were the carriers' bitches. Apple is the only company that had enough clout to negotiate a deal in which they got full control over the phone. This was huge.

As the iphone became successful, it became clear that the carriers had to budge and allow things like the app market on android because otherwise the android phones wouldn't be competitive. Apple effectively breached into the carrier's walled garden and opened the floodgates to innovation in the mobile space.

Beyond the hardware/software innovations, it's Steve's negotiation tactics with the carriers we should all appreciate.

This I can definitely agree with. Whether you love 'em, hate 'em, or just don't care about 'em, Apple did have the clout to do things their way and not give into the carriers.

Remember "corporate" data plans? Charges for just changing your ringtone? Those were some crappy times.
 

Zaap

Diamond Member
Jun 12, 2008
7,162
424
126
i'm an apple fan, but sony has been doing ultrabooks since the 90's. back then they were called subnotebooks. favorite of PHB types
Yeah, a little perspective is in order:
Sony 2003:


Apple 2003:
 

Mopetar

Diamond Member
Jan 31, 2011
8,110
6,748
136
i'm an apple fan, but sony has been doing ultrabooks since the 90's. back then they were called subnotebooks. favorite of PHB types

Pretty much spot on. This almost reminds me of the current tablet market. Microsoft had been doing tablets since the early 2000s, but they never caught on in a mass market way. Apple changes a few things up, markets the hell out of it, and they take off. Suddenly everyone and their grandmother wants to make one to cash in on the new big thing. Slap a new marketing term on the things to make them sound sexier and away we go.

I think the biggest difference is that until the Airs got the newest Intel CPUs and completely switched to SSDs, that these types of products were always a little ahead of their time. Within the last few years, CPUs have gotten to the point where mid-range parts were good enough for the average person's workload. Improvements in process technology mean that Intel can now take that same level of computational power and put it in a really small thermal envelope. Previously sub-notebooks had to trade a lot of performance for their small size. Technology improvements have made it possible improve the performance of machines that size to an acceptable level.
 
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alent1234

Diamond Member
Dec 15, 2002
3,915
0
0
i think that if the ipad came out before the iphone then it would have been a total dud due to lack of software.

years ago i was in charlie palmer's restaraunt in vegas and they had HP tablets with special software on them for the menu and wine pairing. pretty cool.
 

Mopetar

Diamond Member
Jan 31, 2011
8,110
6,748
136
Maybe that's why Apple released the iPhone first. I recall some interview with Jobs, maybe at one of the D conferences, where he said that they had originally started with a tablet in mind but had later decided to go with a phone.
 

ponyo

Lifer
Feb 14, 2002
19,688
2,810
126
i think that if the ipad came out before the iphone then it would have been a total dud due to lack of software.

years ago i was in charlie palmer's restaraunt in vegas and they had HP tablets with special software on them for the menu and wine pairing. pretty cool.

Bone's in Atlanta offers iPad for the wine menu. I think it would be just easier to ask the server for his/her recommendations. http://www.nytimes.com/2010/09/15/dining/15ipad.html?_r=2
 

alent1234

Diamond Member
Dec 15, 2002
3,915
0
0
the one i saw was back in 2005 or so. it wasn't like a windows tablet either in that it was a laptop with a twist screen. this one had a tablet form factor but it was pretty thick and needed a big stylus.

I think what really make the ipad a product was the maturing of ARM CPU's and GPUs to handle the processing power, battery tech, wireless tech and cheap flash. i bet apple would get bills of materials every year and 2009 was the first one where it was low enough to make a product at the right price point
 

s44

Diamond Member
Oct 13, 2006
9,427
16
81
Bone's in Atlanta offers iPad for the wine menu.
I've been to a couple of NYC restaurants with this. The software was slow, though, image-based to look fancy and not optimized for, uh, smoothness.

Apple does well with parts, but unfortunately for them the best SoC and display supplier is now their main competitor...
 

gorcorps

aka Brandon
Jul 18, 2004
30,739
452
126
Business Week Link

I found this article interesting. When I read it, the first thing I thought of was that Apple is applying the same tactics as Wal-Mart to get lower prices due to the volume of business they do. The difference is Wal-Mart is sells lower priced items while Apple is on the luxury end. Pretty damn ruthless.

I also thought the article illustrates Apple's commitment to design. One of the reasons why Apple has garnered many industrial design awards over the years.

Interesting note is how Apple plans to increase money spent on the supply chain to double what it's currently spending. That doesn't bode well for competitors looking for parts.

Ruthless? Pretty damned brilliant if you ask me. What's better than cutting costs? Cutting those costs and never having to trickle it down to the consumer. If people are willing to pay high prices, then let them pay those prices. It's just throwing money away if you cut prices before the market says you should.
 

jpeyton

Moderator in SFF, Notebooks, Pre-Built/Barebones
Moderator
Aug 23, 2003
25,375
142
116
As much as I despise Apple (the company), I'll give credit where it's due.

No, they didn't invent the tablet, or the touch-screen phone, or the ultrabook, or anything else for that matter.

Their success in recent times is due to:

1) Top-notch industrial design that's producible at mass market levels. If you want a specific example, their ability to machine aluminum (a cheap, easily available metal) into forms that are both thin/light and sturdy.

2) Unashamedly cheesy mass-market advertising. They're not trying to be the quirky alternative anymore; they have no remorse using phrases like "magical" to describe their computing products. Steve was the master showman, personifying every piece of Apple tech as a new member of your family.

3) "Affordable" premium pricing. Their products (when priced right) are expensive enough to embody luxury but not out of reach for lower-class citizens. There have been cases when Apple didn't price it right the first time (MacBook Air), but when they released the 2nd gen starting at $999 it sold like hot cakes. It's more than double the price of a budget HP/Acer/Toshiba, but not quadruple or quintuple the price (like Sony's carbon-fiber ultrabooks).

4) Perhaps the most important, particularly when it comes to iOS devices: the App Store. The concept wasn't something Apple invented, but they certainly popularized it. Without the App Store, the iPhone/iPad/iPodTouch would have been very mild successes. Apple allowed a college kid from India to publish a game to the App Store as easily as id or Epic, under the same contract terms with Apple becoming a publishing partner and taking a 30% cut.
 

Mopetar

Diamond Member
Jan 31, 2011
8,110
6,748
136
2) Unashamedly cheesy mass-market advertising.

This is really the only part of your post I disagree with. What makes you call their advertising cheesy?

This article popped up on Slashdot a few days ago and in part of the article the author compared ads for Android devices against Apple's iPhone and iPad ads. The specific examples used in the article made it pretty clear that if anything is cheesy, it's the Android ads, something that I'm somewhat inclined to agree with. I don't know if it's true for all manufacturers, but I recall the original ads for the Motorola droid having some bit where the phone was launching missiles. What the hell that had to do with anything, I don't know.

I'd say Apple's advertising hasn't been cheesy since the canned the "I'm a Mac" series, which was just getting silly, never mind that it got old after the first five or six ads.
 

Ns1

No Lifer
Jun 17, 2001
55,418
1,599
126
This is really the only part of your post I disagree with. What makes you call their advertising cheesy?

This article popped up on Slashdot a few days ago and in part of the article the author compared ads for Android devices against Apple's iPhone and iPad ads. The specific examples used in the article made it pretty clear that if anything is cheesy, it's the Android ads, something that I'm somewhat inclined to agree with. I don't know if it's true for all manufacturers, but I recall the original ads for the Motorola droid having some bit where the phone was launching missiles. What the hell that had to do with anything, I don't know.

I'd say Apple's advertising hasn't been cheesy since the canned the "I'm a Mac" series, which was just getting silly, never mind that it got old after the first five or six ads.

pretty par for Android devices as far as I can see

Android advertisements = lots of flash, lots of pretty graphics, hype, buzzwords, etc. Basically make all android devices look like media consuming monsters with 4G LTE, flash support, and multitasking (ex every single commercial for a device on VZW - a particularly cringe worthy example was the Xoom)

Apple advertisements = how you can actually use this cool new device (ex iPad/Siri commercials)
 

cheezy321

Diamond Member
Dec 31, 2003
6,218
2
0
pretty par for Android devices as far as I can see

Android advertisements = lots of flash, lots of pretty graphics, hype, buzzwords, etc. Basically make all android devices look like media consuming monsters with 4G LTE, flash support, and multitasking (ex every single commercial for a device on VZW - a particularly cringe worthy example was the Xoom)

Apple advertisements = how you can actually use this cool new device (ex iPad/Siri commercials)

Very very true. I loved the 'droid does' variety though. Informative and cool. They should bring back those ones.
 

WelshBloke

Lifer
Jan 12, 2005
31,446
9,351
136
The decision to focus on a few product lines, and to do little in the way of customization, is a huge advantage.

I think this is one of Apples big advantages in mass production.

I also think we can see a continuation of Apples "walled garden" approach encroaching into their laptop/desktop products.

Its pretty obvious that they are aiming at a very tightly controlled computing experience that they are managing.
 
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