smackababy
Lifer
- Oct 30, 2008
- 27,024
- 79
- 86
Indeed.
However, I dislike Beats as much as I dislike Bose. I am disappointed Apple bought them.
Beats perform just fine, despite what people like to say without having used them. They are more expensive, but so are Jordans and they "perform" similar to much cheaper basketball shoes. They are a name brand, of course they cost more.
Apple buying Beats makes perfect sense. Beats by Dre accounts for like 60% of the >$100 headphone market, despite being very young as a company. Dre and Jimmy were brilliant in their leveraging of artists and athletes to use their products in public. It is exactly how Apple got so popular with their iPods. They weren't technically superior to other MP3 players nor where they better made. They just had the marketing to make them the popular one.