Except reward/point cards just take a swipe instead of an appointment. I do understand. My point is that there are MANY companies with abysmal customer service. The focus of these companies (Apple included) is not customer service but, maximizing profit.
The focus of almost every company is to maximize profit. There are obvious NONprofit exceptions, but every company is out to make a profit, reward programs or no, appointments to get your geegaw fixed or not.
Ok, let's start with square one. Is it inherently bad customer service to require appointments?