For $24.99 per year you will match my photo library to the cloud and I can view the optimized photo sizes (or full photo size) on my devices. Same with videos, check through all my videos and synch me up with h.264 in the resolution appropriate for my device.
Or buy as a pack for $100/year iTunes Match, iVideo Match, iPhoto Match, and iCloud Pro.
Or buy as a pack for $100/year iTunes Match, iVideo Match, iPhoto Match, and iCloud Pro.