Yes, well, apple was also on m68k chips for about a decade, and then powerpc chips for a decade as well. But like I said, Apple doesn't focus on the mass-market, and never has, why do you think they never made a netbook? They focus on a specific niche the developed, which has found its way cross-architecture through history.
Because the netbook niche was shortlived and in a way the MBA is a netbook? Just a really good one at that?
A decade is a decade. In the tech industry, that's a very long time. It's a very different situation Apple is in now than they were a decade ago. It's almost like you ignore that fact, continuously going on about how they made the switch almost a decade ago.