"The explanation is as amusing as it is unique: In Japan, which is a huge market for Arctic Silver, the number 4 is associated with death."
"One can observe the same thing in floor-numbering in the US, where floor 13 is nowhere to be found."
Hmm, so floor 14 is actually 13? Better get rid of floor 14 too.
Someone where my dad works had a computer that was simply designated as "666" in the order of their PC numbering. The user demanded that his number be changed immediately.
24oz Mountain Dew bottles have a number on the inside of the cap - I got one that had 666 on it. Should have kept it. For luck.