yup, do a bose speaker teardown, compare them to other models in their price range and you will laugh your ass off at the shitty bose quality.
That's made in America for you.^_^ But again that's part of what you pay for manufacturing cost wise, that and they spend 100 million a year on research which some is used to make their Electro motors used in biodynamic test systems and fatigue test systems...etc.
They also make cardiovascular instruments, software, dental instruments and other medical devices.
Audiowise, their technology is not in their speakers. Speakers are very old tech, little has changed outside of computer models to alter methods for varying uses. In fact the vast majority of speaker makers out there don't vary much at all, for example the type of cone it is doesn't make much difference between each other but it's for reliability or adverse conditions or marketing (see hemp speaker cones). Neodymium motors...everyone has them in some speaker models, coil air vent, every high powered speaker that needs one, has one yet their are tons of patents for them that do the same thing. Spiders..again the design is about the power used but they all achieve the same results for intended use.
So you break down Bose speakers and they appear like any other except they handle more power than most typical ones their size and the thinner wood/ABS non resonant construction would seem to cause high resonance however they do use computer designs to minimize that so that they can use cheaper building materials.
Their technology is mostly in software, how they are able to use small speakers in more efficient ways, to cut certain frequencies that can be created from placement and reflection from a wall for example is used to save the speaker the hardship of needing to provide it. The new methods of Transmission lines is used in specialized computer designed ports to recreate the accuracy that a huge T line box would need....things like that.
They are small speakers, what do you expect? You can't just buy some TangBand 3" speakers and achieve all the frequencies that a properly setup Bose can do nor mimic their EQ and other technologies without a lot of equipment to break it all down and computer models to rebuild it as it's their trade secret. You can however use many 3" speakers in larger arrays to achieve the same result more easily or use larger speakers to get better results. But size and appearance is what people are after from a Bose system, the fact that for their size they sound better than what they are used to also factors in regardless of how much audio science they know.
Again, this ultimately comes down to what I was talking about before, having a Bose type brand...something well known to be expensive is going to have it's prestige over a more expensive yet lesser known brand in others eyes. It's called "Brand power". Being educated will not make a difference in someone's choice if that type of prestige is what they want.
BTW, my aunt used to work at Bose. Much of the hate comes form the fact that they have a higher marketing budget than most and they do the "metrosexual" type marketing that Apple did. Adding higher quality parts does not always equal higher performance...just email AudioPipe about that one ^_^