Are Nvidia's board partner's ruffled about Founder's Edition?

[poohbear]

So any word on how Gigabyte, Asus, MSi & other board partner's reaction to the "founder's edition" cards sold directly by Nvidia? Nvidia is taking a big chunk of sales the first month the GTX 1080/1070 are released (maybe even the lion's share?), & I can't imagine they're too happy that Nvidia has decided to sell boards directly to the end users for a premium to boot. I'm sure they have no choice but to play along, and i'm sure it's smart on Nvidia's part to maximize profits, but i wonder what the long term impact of their relationship with Nvidia will be? Any thoughts?

 

[Arachnotronic]

So any word on how Gigabyte, Asus, MSi & other board partner's reaction to the "founder's edition" cards sold directly by Nvidia? Nvidia is taking a big chunk of sales the first month the GTX 1080/1070 are released (maybe even the lion's share?), & I can't imagine they're too happy that Nvidia has decided to sell boards directly to the end users for a premium to boot. I'm sure they have no choice but to play along, and i'm sure it's smart on Nvidia's part to maximize profits, but i wonder what the long term impact of their relationship with Nvidia will be? Any thoughts?

I don't expect a material impact on the AIB partners. The Founders Edition is in the eyes of buyers a bog standard reference card, and it won't be the highest performance/best overclocking implementation of GP104.

If anything, the Founders Edition essentially sets a "price floor" for the aftermarket cards and makes it easier for the MSIs and ASUSes of the world to put out differentiated, higher performance premium cards at >$699.

 

[Elixer]

Why would they be happy about it, and yeah, not much they can do about it.
EVGA will get the chips first, then everyone else follows.

In the livestream @ pcper, they said they did this for the "gamer". Purely coincidence that it costs $100 more. They claim that they didn't want to wait for their partners to get their stock up and running.

 

[boozzer]

as another poster here on this forum pointed it out, the FE edition's purpose is to raise the msrp of the 3rd party cards. which should make them happy. If they can pull it off.

I am 99% sure nv PR machine can pull it off. just look at how many are jumping trying to sell their 750$ 980 ti at 300-480$

 

[Mopetar]

It doesn't matter. They can be annoyed all they want, but unless they want to lose business to their competitors they'll buy NVidia chips and sell product.

 

[deanx0r]

They did the sane thing with Maxwell. Reference 970s were no where to be found for a while, and when they finally emerged from retailers like Best Buy, they were significantly more expensive than their aftermarket counter parts.

I am not sure if board partners being ruffled is relevant at all. New GPU equates new sales for them. If anything, the founder's edition gives more value to aftermarket coolers with its $100 price premium. It's a smart move in the sense that consumers perceive a better value when they are buying a non founder's edition.

 

[Zstream]

They did the sane thing with Maxwell. Reference 970s were no where to be found for a while, and when they finally emerged from retailers like Best Buy, they were significantly more expensive than their aftermarket counter parts.

I am not sure if board partners being ruffled is relevant at all. New GPU equates new sales for them. If anything, the founder's edition gives more value to aftermarket coolers with its $100 price premium. It's a smart move in the sense that consumers perceive a better value when they are buying a non founder's edition.

I'm not sure if you've been in business before or not, but competing with partners is a big no no. While to you, it might seem like a small sale or another reason to go with a cheaper partner, it's a big deal to companies that live and die on the thousands that are sold.

Like mentioned above, there is nothing they can do. Unfortunately there are only two options in the space which is also a negative.

 

[Rvenger]

The AIBs are now releasing cards on the 27th along side the Founder's edition.


Founder's edition cards are being sold by the AIB's, not just Nvidia direct. People make too many assumptions which turn into misguided information around here.

 

[IEC]

The AIBs are now releasing cards on the 27th along side the Founder's edition.

Founder's edition cards are being sold by the AIB's, not just Nvidia direct. People make too many assumptions which turn into misguided information around here.

They probably adjusted the program based on the feedback they were hearing (mostly negative).

That said, it's still a Charlie Foxtrot. Lots of contradicting information out there.

 

[JDG1980]

The AIBs are now releasing cards on the 27th along side the Founder's edition.

Something tells me that wasn't the original plan.

I think both Nvidia and AMD have made a lot of adjustments to what they originally planned to do with FinFET GPUs, based both on reaction to each other and to public feedback.

 

[tential]

Now people are probably sure Nvidia changed their plan due to backlash? I mean I get other criticism but Nvidia is pretty business savvy....

 

[railven]

The AIBs are now releasing cards on the 27th along side the Founder's edition.


Founder's edition cards are being sold by the AIB's, not just Nvidia direct. People make too many assumptions which turn into misguided information around here.

This is pretty much what I assumed would happen. Though I'm now confused if non-founder cards will be available day 1? And if yes, I'll assume it's those half baked cooler models like the MSI Batmobile and that new Galax model that looks similar.

Best Buy has sold Nvidia branded GPUs at a premium for years.

The plot thickens! It's gone from "non-founder cards for months" to "non-founder cards for weeks" to possibly "non-founder cards day of launch."

This launch has been one interesting roller coaster.

 

[R0H1T]

Now people are probably sure Nvidia changed their plan due to backlash? I mean I get other criticism but Nvidia is pretty business savvy....

Too savvy for their own good & +1 to them changing plans about AIB editions for the launch on 27th, the last thing they'd like to do is antagonize their loyal supporters!

 

[tential]

Too savvy for their own good & +1 to them changing plans about AIB editions for the launch on 27th, the last thing they'd like to do is antagonize their loyal supporters!

They never said it would be only that they hoped aibs would have nonreference. The aibs don't have nonreference. I guess they let Nvidia down....

See Nvidia made their launch as positive as possible and any negativity is someone else's fault.

So smart.

 

[railven]

They never said it would be only that they hoped aibs would have nonreference. The aibs don't have nonreference. I guess they let Nvidia down....

See Nvidia made their launch as positive as possible and any negativity is someone else's fault.

So smart.

Galax already showed a non-reference and I wouldn't be surprised if MSI goes with the same batmobile shroud.

If they're first to market with $600 cards, they'd probably sell em all without even trying.

EDIT: From that video someone posed of a German (I believe) site using a Accelero IV on their GTX 1080, it seems current 980/980 Ti custom coolers work.

I wouldn't be surprised if we see a good range of ref PCB + custom coolers rather close to launch with custom PCB+Coolers (extreme models) a week or two later.

EDIT #2:
This video:

https://www.youtube.com/watch?v=wlSeHCPd75s

 

[poohbear]

Something tells me that wasn't the original plan.

I think both Nvidia and AMD have made a lot of adjustments to what they originally planned to do with FinFET GPUs, based both on reaction to each other and to public feedback.

Exactly. I could've sworn I read in Nvidia's presentation that FE would be the only option the 1st few weeks (so Nvidia could rack up the initial sales rush). Their partners must've objected & they changed plans.

This launch is turning out to be a bit messy for Nvidia it seems...

 

[sam_816]

What is going to happen on 27th exactly? Retailers will start taking preorders or start delivering to buyers?

sent from Nokia Lumia 1520 using tapatalk

 

[3DVagabond]

I don't expect a material impact on the AIB partners. The Founders Edition is in the eyes of buyers a bog standard reference card, and it won't be the highest performance/best overclocking implementation of GP104.

If anything, the Founders Edition essentially sets a "price floor" for the aftermarket cards and makes it easier for the MSIs and ASUSes of the world to put out differentiated, higher performance premium cards at >$699.

Except nVidia has already set their price in the public's eyes at $100 less.

Look at this! TPU has already set the mythical perf/$ for these cards we can't even buy. I'll bet nVidia is really thankful about that.

 

[DDH]

Hold on a minute. Nvidia said availability on the 27 May for FE. Custom AIB solutions shortly after.

Kylebennet totally [messed] that thread with stupid title. The price hasnt changed, the "first adopters tax" hasnt been removed. It was never a "first adopters tax". Its a premium to buy Nvidia released product v custom AIB product. And its still there. Nothings changed. People somehow got totally confused thinking theyd get the reference after the NDA lifted. Nvidia clearly stated availability on 27 May

As for Custom AIB products on 27 May. Not sure, my understanding was sometime after reference launched. But at least EVGA is also shipping the FE edition. Perhaps some other companies also.

Warning issued for profanity.

-Rvenger

 

[amenx]

Except nVidia has already set their price in the public's eyes at $100 less.

Look at this! TPU has already set the mythical perf/$ for these cards we can't even buy. I'll bet nVidia is really thankful about that.

Performance is known by the review tests. Price is known as expected MSRP. Whats so mythical about it? These figures are relevant to those who are holding out for when the stock is available at the mentioned prices. Do you think they should be deprived of this info?

 

[DDH]

Performance is known by the review tests. Price is known as expected MSRP. Whats so mythical about it? These figures are relevant to those who are holding out for when the stock is available at the mentioned prices. Do you think they should be deprived of this info?

The myth is whether there will be a 1080 actually available for 599

 

[amenx]

The myth is whether there will be a 1080 actually available for 599

Why should it be a myth rather than expectation? Because of the FE version? I mean if people enjoy making up funny scenarios based on essentially.. nothing, then so be it. But tbh, seems more to me as silly rumor mongering designed to dissuade anyone from potentially taking interest in these cards.

 

[DigDog]

not many people are going to buy the founders edition; the only real "advantage" they have is that they are blowers, making them better suited to SLI configurations. if you buy one, you are paying a premium for what is essentially an inferior card. Only people who dont give a foxtrot are going to buy them, "hurr durr im guna git 4x SLI to run my 1080".

 

[S.H.O.D.A.N.]

not many people are going to buy the founders edition; the only real "advantage" they have is that they are blowers, making them better suited to SLI configurations. if you buy one, you are paying a premium for what is essentially an inferior card. Only people who dont give a foxtrot are going to buy them, "hurr durr im guna git 4x SLI to run my 1080".

Weren't the 'founder' cards advertised as the golden samples, hand picked for overclocking? Or am I misremembering that?

 

[poohbear]

Weren't the 'founder' cards advertised as the golden samples, hand picked for overclocking? Or am I misremembering that?

No apparently they're just reference cards, but Nvidia wants to turn that on its head and remake them as the "gold" standard. Back in the day when u heard "reference card" ud think an OEM card & be like "who da fuk would want to own that?" cause it was no frills. Now, they want us to rethink it going! "wow, it's a reference card!" Supposedly it has a better quality PCB & cooler. But what eva.