sandorski: You are correct, you should never force down the heatsink, but I have accidentally put pressure to get the HS situated properly. It is right after you get the first clip down, and the other end of the heatsink is off the cpu. I have "jiggled" the HS into place, or put pressure onto the heatsink(it isn't on the core yet) to get it into place.
What I really meant to say was that the clip is exerting a large force onto the HS, which puts the pressure onto the core.