Thanks for the advice.
I was messing around with the BIOS settings and it looks like "show BIOS logo" actually means that it shows a customized logo set via the ASUS MyLogo2 utility.
If you disable this, it actually provides you with a time limit between 1 and 10 seconds (or whenver you press esc) to display the POST info, but this adds to the overall boot time. I just chose to disable it, as the POST information is not particularly interesting and I won't be the one using the computer.
Just an odd way to set it up. I haven't purchased anything OTHER than an ASUS board for the past 5 years, and I've never come across this type of setup before.