If you don't like the price, don't buy it, it's that simple. Fact of the matter is, based on market share numbers of GPUs (as an example) are not based anywhere near the "opinions" expressed from those who think to the bottom pricing is all that matters - the real world is a complete polar opposite. If cheap pricing was the only factor that mattered, things would be so different. But people buy based on other things as well such as features and experience. Anyway, the real world doesn't care merely about dirt cheap pricing and nothing else.
Unsurprisingly, people are willing to pay for features they want. If you don't like the price, don't buy it, it's really that simple. Then the manufacturer has a choice of lowering the price or doing nothing. But i'm guessing it will sell just fine. Asus doesn't randomly assign prices, this is something they put a lot of thought and weight behind.
Fact of the matter is, the price really isn't terrible. It isn't an amazing price, but not terrible, either. As a baseline, there are 27 inch 1080p lightboost monitors on the market now for around 450-500$. Imagine that, lightboost has a price premium. Not all of them, but a few. So that's for a 1080p, this screen is in a class of its' own with 1440p, 8 bit panel, and g-sync/ULMB. The price is high, but not seemingly outrageous to me. Personally, i'm going to wait for asus to get a bit more competition before buying into a monitor like this. But again...the price isn't outrageous given that lightboost monitors already have a price premium, and those aren't 1440p or 8 bit panels. IMO. But of course, if you don't like it, don't buy it. It's really that simple. If the manufacturer sees it isn't selling, they will face choices with the pricing. Aside from which, the price would slowly lower over time anyway - new tech is generally more expensive at launch. Of which you can, again, exercise your right to vote with your wallet. But like I said....it won't even matter because people don't buy based solely on low pricing. The market has shown this time and time again, and not just with GPUs. The same applies to a wide array of products: If the market bought solely on "to the bottom" dirt cheap pricing, Apple would not exist as a company.