First, whoever is dreaming of getting this card for $139 - face it, you will NOT. The simple reason is this deal has been publicized all over the web, including price searching sites, that by now there must have been thousands of orders submitted, so even if the store would have been willing to take a small loss, they will not be able to take such a huge loss. Second, it would be interesting to see how the store would handle this mess - most likely they will simply cancel all orders with or without an apology, or even offer some kind of perk as a gesture (highly doubtful), or they could (worst case scenario) charge you the real price instead of $139.