I'm not being a jerk in case it does not come across, but what are they not doing? I see AMD stuff everywhere, constant emails from large selling outfits like Newegg and Tiger, AMD ram, AMD SSD's, AMD software, AMD this, AMD that, the Gaming Evolved software is even half decent and I usually hate that stuff (the driver update notifications and game optimizing so far have worked very well for me. Vid driver updates have been steady and I can't remember the last time I had one act up (years). If anything, totally honest, I have for years gotten the impression that AMD was out there actively trying to court gamers and enthusiasts while Intel was playing the smile down from there pedestal role (which isn't undeserved). I hardly see anything in the user/gamer/enthusiast market for Intel in the way of advertising and stuff. Again, honest question and assessment from someone that does not follow the companies themselves very closely, just what I read on tech sites and FS sites.
Not sure about your side of the world, but outside of cyber space where most adverts are considered spam (shoot, even I just delete adverts from Newegg/Microcenter because I get 2-3 a week with usually the same deals.)
Enter my Microcenter, right at the front door the CPU display with giant Intel logos, big shiny blue boxes, and then the AMD boxes (perhaps it's a cost saving issue, but physical package size actually looks skewed in Intel's favor when the display stands are 70% blue).
Swing around to the OEM/Pre-Builts, Intel logos, Intel deals, and in the back AMD. But I have no inkling that at least my Microcenter is Intel bias.
My local Best Buys, have a similar trend. Mostly because of the bigger/popular Apple sections that have their own Intel logos. The opposite "PC-Side" is mostly Nvidia logos. They don't even sell AMD Radeon's pass R7-grade at my local Best Buys but they sure do have plenty at eye level over priced Nvidia branded GTX 760s.
In the SSD/RAM section they don't sell AMD branded anything, and this applies to Microcenter too.
EDIT: Checking their online inventory, My Microcenter has 3 Radeon branded SSD's, but they are listed under the OCZ name:
http://www.microcenter.com/search/s...-Data-Storage-:-Computer-Parts-:-Micro-Center
RAM: And I was wrong about the RAM, they have 4 options with a whopping total of 5 in stock, not of each, 1 of 3 different options and 2 of another option:
http://www.microcenter.com/search/s...mputer-Memory-:-Computer-Parts-:-Micro-Center
That really isn't market presence, at least to a store that in my area sees a huge movement of inventory.
These are the only stores in my store outtings that even sell computer parts (man has this market shrunk).
Perhaps in adverts and product lines AMD has market presence, but in the real world - woof.
Also, my employer has a license through an Intel OEM vendor. So usually talking to them and their limited PC knowledge, when they think of AMD they don't think of SSDs, RAM, or even GPUs. They mostly seem to echo the stigma of econo-line CPUs.