They don't even have a catchphrase.
Hey I found the catchphrase lololol.....
"This is FXing Serious.​"
http://www.amd.com/en-us/products/processors/desktop/fx
They weren't trying to court the young gamer/enthusiast crowd.. no...
They don't even have a catchphrase.
True, but it takes a REALLY special marketing group to keep you competitive in the eyes of the consumer after almost a decade of inferior products (CPUs). GPUs have been more competitive, obviously, but AMD has all but forgotten the discrete mobile sector which is a huge growth area for DGPUs.
The screw ups that decided that the market would accept high TDP products when in fact the market was moving towards small TDP products? Marketing. The screw ups that decided that dGPU for mobile PCs are dead? Marketing. That unprofessional website? Marketing. The guidelines that allow clowns like Richard Huddy to break other company's NDA? Marketing.
But they weren't that far behind when they had the phenom II, they could maybe make a 2500K-ish chip now. Of course they'd still be at the mercy of intel's pricing policy, but at least they'd have a product worth buying.Furthermore, even though I am not an engineer, it doesn't sound that easy to overcome Intel's 2 generations more advanced manufacturing node advantage by "simply designing" a more efficient and superior IPC CPU architecture.
I think a lot of people on our forum have unrealistic expectations. On one hand they try to portray an understanding of finance, supply chain, economies of scale and manufacturing advantage, but on the other hand they go haywire and anti-AMD when AMD fails to compete and/or beat market leading firms who all have superior cash flow, asset base, supply chain management relationships, economies of scale and manufacturing advantages.
Enter my Microcenter, right at the front door the CPU display with giant Intel logos, big shiny blue boxes, and then the AMD boxes (perhaps it's a cost saving issue, but physical package size actually looks skewed in Intel's favor when the display stands are 70% blue).
Swing around to the OEM/Pre-Builts, Intel logos, Intel deals, and in the back AMD. But I have no inkling that at least my Microcenter is Intel bias.
My local Best Buys, have a similar trend. Mostly because of the bigger/popular Apple sections that have their own Intel logos. The opposite "PC-Side" is mostly Nvidia logos. They don't even sell AMD Radeon's pass R7-grade at my local Best Buys but they sure do have plenty at eye level over priced Nvidia branded GTX 760s.
In the SSD/RAM section they don't sell AMD branded anything, and this applies to Microcenter too.
Microcenter stocks what sells. AMD doesn't sell well. Furthermore Intel Chips are more expensive and have better brand value (most stores, especially higher end stores, stock highly branded and expensive items in the front door display boxes).
I think a lot of people on our forum have unrealistic expectations. On one hand they try to portray an understanding of finance, supply chain, economies of scale and manufacturing advantage, but on the other hand they go haywire and anti-AMD when AMD fails to compete and/or beat market leading firms who all have superior cash flow, asset base, supply chain management relationships, economies of scale and manufacturing advantages.
I'm well aware of that. Which was my counter to someone's argument that AMD has good/strong market presence.
In actual stores, AMD doesn't seem to exist beyond the corner/bargain bin where the product is specifically sold as "cheap." My boss just gave me his laptop to fix. Turns out it's a dead drive. Ordered a M550 256GB for $90. The AMD equivalent is $140. Woof.
Were there ever any pre-built big name PC's with FX cpus?
I see their "Contra-revenue" program has been sucessful.Intel has had far more design wins with Baytrail than AMD has had with Beema and Mullins, and why?
interesting if uninspiring. $500ish probably?
Even on their website when one tries to check features of GCN, they have outdated info comparing HD7970 vs. 6970. The current website looks unprofessional, difficult to find good info, and presentation is awful especially compared to their primary competitor NV. Marketing also means providing reviewers with product samples making sure they have sufficient SKUs to test. In AMD's case this has generally involved sending reference hot and loud, performance-throttling products, while NV sends after-market factory pre-overclocked cards almost like clock work with proper reviwers guides that are targeted at making their cards look great based on their testing.
All of these little details matter in portraying the final brand image as launch reviews matter a great deal.
I think Lisa's focus should be to replace expensive executives that haven't done a great job with technically strong engineering leaders. This is one of those times where AMD needs to produce better products and non-technical execs can't do that. Hopefully something good will come out of it.
Criticizing the failings of AMD is like kicking a dead corpse at this point. This "executive shakeup" looks more like a house of cards falling, hopefully not but things look very grim for AMD.
You lost me at marketing. In all seriousness AMD doesn't have marketing to speak of, they just don't.I think AMD has been kind of two-faced about their enthusiast marketing.
What do you mean by AMD equivalent? There's a AMD SSD?