How do you define "work" and "deserves" for the other 9,999,999 players? You may deem that someone only "deserves" the drop from a boss in a heroic once they put X amount of "work" into it but that isn't right to do. A heroic instance that lasts 45 mins or 1 hour may seem trivial to you but may be the only time some folks get to play for an evening. I fail to understand how it seems okay to you to dictate to someone else who pays for the game what rewards they are allowed to get after only putting in a certain amount of work. Your definition of work and their definition of work could be two very disparate things. I also fail to see or understand how making something easier (which is entirely your opinion) for you to get that will still be a fair amount of work for someone else to get impacts your playing.
I hope you aren't intoning that you feel there is some sort of "eliteness" attached to your playing. You talk about "deserving" to get something...that's sounds like much of that elitist shit that grinds my gears. Everyone that plays (and pays) for the game deserves to be able to get the same gear. Everyone pays the same $12.99 - $14.99 per month. You running X number of heroics to get that "Belt of E-Peen Elongation" that had mobs on a harder setting vs. someone else running Y number of heroics set at a different setting should not matter nor impact you in one bit.
Don't take this the wrong way. I agree that heroics probably ARE at about the right setting in terms of difficulty. This should make the groups think about things (CC, threat, etc). I'm saying that the game is now built upon a heavy reliance on LFD. That is not in disupte in any way. I do LFD daily. I'm in a guild that has a core of "elite" players that doesn't allow anyone not twinked will full epics to run heroics or BG's with them. I'm only there for the perks and the occassional groupings with other "outcasts"; as we call ourselves. With this reliance upon LFD, AND if they (heroics) remain at their current difficulty/settings, then Blizzard will have to bridge betwen regular instances and heroics. They should do that if they choose to keep LFD as a part of the game and do that with changes to difficulty, gear drops, gear availability, etc.