IMHO the rating system will help.
Anand said in his article "There are much better ways to educate the masses" as well as most of you in here, when was the last time anyone saw an AMD commercial on TV and how long would it take to "educate the masses" with such commercials ($). I think AMD has picked the best solution for their processors thus far with this rating system. I'm not saying i like it but it will sell more processors than if they don't use it.
Secondly the rating system is fair, now that new chipsets are coming out (KT266A, NFORCE) it seems a little underated, howerver overating the system (as in the past) is the same reason so many of you dislike it so much, by actually underating it, it's more like no harm no foul.
Just go into your local best buy, comp usa and listen the the sales people peddle high end, its all megahertz with low end integrated peripherals, then you'll see what I mean.