Originally posted by: Lonyo
Originally posted by: Jumpem
Originally posted by: taltamir
Annihilates both
By at least 50%
Even though it is supposed to be cheaper?
HD4870 vs GTX260. HD4850 vs 9800GTX (until NV announced price cuts because they had to).
I think most people would agree the GTX260 and GTX280 are overpriced.
ATI pricing their cards lower isn't because it's not as good performance wise, but because they can.
The die size of a single RV770 is around half that of a G200? or whatever chip, which means they can get 2 for the price NV pays for one.
If we also assume better yields for it (because you don't lose 1 huge chip, you only lose 1 small chip out of 2), then ATI can sell their chips cheaper.
PCB wise, NV have a 512-bit memory bus which means expensive PCB, and so do ATI (ATI need to power 2 GPU's and have communication between them etc)
RAM price, ATI are probably losing out (since they run GDDR5 which is more expensive than GDDR3 AFAIK).
But basically ATI can probably produce the cards cheaper than NV do because their design is different, and since they can undercut NV pricing, they are doing. They won't be losing money on these cards, but they can stop people buying NV cards.