ATI and DIVX Join Forces

[Taz4158]

ATI Technologies and DivXNetworks Form Strategic Relationship to Advance Digital Video Performance and Quality

ATI Technologies Inc. and DivXNetworks, Inc. today announced a strategic development and marketing agreement to combine ATI's innovative FULLSTREAM technology with widely popular DivX video compression technology for an enhanced digital video experience.

In the first collaboration between the two companies, ATI's new Visual Processing Units (VPU) will integrate DivX video compression technology and offer optimized playback of high-quality DivX video files. Thanks to hardware and software optimizations performed by ATI and DivXNetworks, RADEON 9500 & 9700-based products significantly increases video performance (up to 50% using post-processing) and reduce CPU usage when decoding DivX video. DivX video compression technology is a hugely popular video encoder / decoder thanks to the great reduction in encoded video file size with hardly any loss of picture quality. DivX technology has become a standard for high-quality IP video, with over 75 million downloads and an average of over 3 million downloads per month.

"DivXNetworks is a pioneer in enabling the delivery of DVD-quality digital video over the Internet, and we're excited to combine our cutting-edge video graphics card technology with their leading video compression technology," said Rick Bergman, Senior Vice President, Marketing and General Manager, Desktop, ATI Technologies Inc. "The synergy in harnessing the power of hardware and software will create higher visual quality, significantly faster playback time and a truly amazing digital video experience for consumers."

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[Ipno]

Hardware based DivX on PC ... mmmmmm

 

[Goosemaster]

 

[Budman]

I just want a cheap HOME dvd player that supports DivX.

I Think i may have seen a link somewhere to such a player but iI dont remember,but I want a cheap one.

VCD & SVCD is nice but a home DivX player would be nice.

 

[Random Variable]

I have a hard time believing that modern microprocessors can't more than adequately handle DivX decoding in software, but what do I know?

 

[rbV5]

I have a hard time believing that modern microprocessors can't more than adequately handle DivX decoding in software, but what do I know?

I don't. Divx compression and decoding is very demanding, especially at higher resolutions. Anything that takes some of the load off the CPU is going to be helpful.

 

[Ipno]

Yeah think of all the cycles and memory you get back from not having to do this in software, then think about what you can do with those cycles and memory while running a divx stream at the same time.

Wee.

 

[LED]

ATI and DIVX Join Forces

What do expect after MS shafted them

 

[Ilmater]

Originally posted by: Ipno
Hardware based DivX on PC ... mmmmmm

That is exactly what I thought when I read the subject. That makes my mouth water.

 

[Ilmater]

Originally posted by: rbV5

I have a hard time believing that modern microprocessors can't more than adequately handle DivX decoding in software, but what do I know?

I don't. Divx compression and decoding is very demanding, especially at higher resolutions. Anything that takes some of the load off the CPU is going to be helpful.

And again, exactly what I thought after reading this. Surely there will be some way to off-load the work of encoding Divx from the CPU to the graphics card. Sweet indeed.

 

[MrMaster]

This is excellent. Now we just need divx/xvid and any other codec to say hey we are only going to use one codec. It will save us all a lot of time and we can have a divx/dvd player that will play ALL new divx movies.

Too many codecs!

 

[sniperruff]

eh no $400 for a 9700AIW unfortunately

 

[gotsmack]

This may shift my alliance form Nvidia to Ati in the future, but its not going to stop me from buying a geforce 4600 in a few months.

 

[nortexoid]

Originally posted by: gotsmack
This may shift my alliance form Nvidia to Ati in the future, but its not going to stop me from buying a geforce 4600 in a few months.

yeah, especially when u can get 9500s that magically turn into 9700 pros via a software hack.

divx decoding IS very demanding at high bitrates and high resolution...i get stutters sometimes and this blasted 1.1ghz duron + nforce and DDR.

 

[randomlinh]

more importantly, i'd like to see encoding done by the card....

 

[subhuman]

divx decoding IS very demanding at high bitrates and high resolution...i get stutters sometimes and this blasted 1.1ghz duron + nforce and DDR.

no stutters here, duron 800+ecs 735+256megs SDRAM ... 1600x1200 video resolution ... even with high quality divxs (700x400 range!) ... winxp. yeah it surprised me too!

a set-top dvd/divx player for under $200 would rule! under $100 would KILL!

 

[rbV5]

no stutters here, duron 800+ecs 735+256megs SDRAM

I've got some encodings at full 1080i that will make your Duron cry.

eh no $400 for a 9700AIW unfortunately

You'll just need any 9500/9700 card to take advantage of divx fullstream.

 

[PCMarine]

Wow...Cool!

 

[DaveSimmons]

Originally posted by: rbV5

no stutters here, duron 800+ecs 735+256megs SDRAM

I've got some encodings at full 1080i that will make your Duron cry.

eh no $400 for a 9700AIW unfortunately

You'll just need any 9500/9700 card to take advantage of divx fullstream.

Also think about low-power / quiet CPUs like the Cyrix, transmeta, and underclocked coppermine. Being able to share processing with some lower-clocked passively-cooled 9xxx ATI could be a Good Thing for a silent home theater PC.

 

[nortexoid]

Originally posted by: subhuman

divx decoding IS very demanding at high bitrates and high resolution...i get stutters sometimes and this blasted 1.1ghz duron + nforce and DDR.

no stutters here, duron 800+ecs 735+256megs SDRAM ... 1600x1200 video resolution ... even with high quality divxs (700x400 range!) ... winxp. yeah it surprised me too!

a set-top dvd/divx player for under $200 would rule! under $100 would KILL!

right. jump the bitrate up to master-supreme-overlord quality and we'll see how well your duron does.

 

[buleyb]

Originally posted by: rbV5

I have a hard time believing that modern microprocessors can't more than adequately handle DivX decoding in software, but what do I know?

I don't. Divx compression and decoding is very demanding, especially at higher resolutions. Anything that takes some of the load off the CPU is going to be helpful.

Besides, I just want the ability to watch a DivX movie, while burning a CD, doing my taxes, downloading porn, playing Unreal 2k3, spell-checking my latest document, virus-scanning my email, and posting here in General Hardware

because who doesn't love to do too much at once