ATI hires HRC PR Firm

Nelsieus

Senior member
Mar 11, 2006
330
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0
TORONTO ? May 23, 2006 - High Road Communications today announced that ATI Technologies Inc., a pioneer, innovator and market leader in the graphics industry, has selected High Road as its public relations agency of record for North America.

?We are impressed with the strategic thinking, creativity and passion that High Road brings to our business,? said Chris Evenden, Director, Public Relations, ATI Technologies Inc. ?High Road?s communications process enables us to choose the best method of reaching key audiences, from traditional media relations and blogs to viral marketing and events. High Road will help us take our PR programs to the next level and positively impact our business.?

http://www.highroad.com/HighRoad/default.aspx?tid=1&xml=4.1.xml&aid=219

 

thilanliyan

Lifer
Jun 21, 2005
11,944
2,175
126
And it starts...

Shame on ATI for hiring a PR firm that does viral marketing, although it probably helps their bottom line, didn't they learn something from the backlash against NVidia/AEG??

 

n7

Elite Member
Jan 4, 2004
21,281
4
81
LOL!


They actually word it as viral marketing too :laugh:

Pst ATi, sign me up; i'll gladly spread FUD for free hardware
 

tuteja1986

Diamond Member
Jun 1, 2005
3,676
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Originally posted by: thilan29
And it starts...

Shame on ATI for hiring a PR firm that does viral marketing, although it probably helps their bottom line, didn't they learn something from the backlash against NVidia/AEG??

lol AEG still got the job done and also done more damage to ATI than it really should have.
 

Bull Dog

Golden Member
Aug 29, 2005
1,985
1
81
Originally posted by: thilan29
And it starts...

Shame on ATI for hiring a PR firm that does viral marketing, although it probably helps their bottom line, didn't they learn something from the backlash against NVidia/AEG??


Hell, at least they are open about it.
 

redbox

Golden Member
Nov 12, 2005
1,021
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0
Originally posted by: Bull Dog
Originally posted by: thilan29
And it starts...

Shame on ATI for hiring a PR firm that does viral marketing, although it probably helps their bottom line, didn't they learn something from the backlash against NVidia/AEG??


Hell, at least they are open about it.

sooo? I don't care if they are open about it or not they are still doing it. If someone broke into your house but told you about it would you be ok with that too?
 

DeathReborn

Platinum Member
Oct 11, 2005
2,770
775
136
Originally posted by: CrackRabbit
High Road Communications
Anyone else catch the irony of the name?

Yea, lets see if they get all "high and mighty" over the "viral" marketing that might be done by HRC. They can't claim the moral high ground if they do it themselves.
 

skooma

Senior member
Apr 13, 2006
635
28
91
Originally posted by: Bull Dog
Originally posted by: thilan29
And it starts...

Shame on ATI for hiring a PR firm that does viral marketing, although it probably helps their bottom line, didn't they learn something from the backlash against NVidia/AEG??
Hell, at least they are open about it.
LMAO, thats no more open than nvidia was about it. NV had their little testimonial on AEG's site as well.

Lets see if all the tools with their misguided outrage that swore off Nvidia enjoy playing with their intel extrmeme graphics LOL!!

Oh wait, like most rational people already know, Intel does the same damn thing.

Bunch o' fools....

:laugh:
 

Munky

Diamond Member
Feb 5, 2005
9,372
0
76
They're taking a page out of the Nvidia and Intel playbook: why waste money on expensive hardware that nobody buys when you can make cheap mediocre hardware and get sales by marketing? That's too bad, because after a certain point, the more marketing a company does, the more BS slips between the lines, and the less likely I am to buy their products.
 

Munky

Diamond Member
Feb 5, 2005
9,372
0
76
They didnt invent viral marketing, they're just really good at marketing in general and keep coming up with new strategies, to the point where they can sell crap products based on marketing alone. What do you think generated all the sales for the P4 the last few years?
 

DeathReborn

Platinum Member
Oct 11, 2005
2,770
775
136
Originally posted by: munky
They didnt invent viral marketing, they're just really good at marketing in general and keep coming up with new strategies, to the point where they can sell crap products based on marketing alone. What do you think generated all the sales for the P4 the last few years?

Bullcrap & Cheap Prices sold the P4. No wonder many people seem to be suspicious of Intel's Conroe, they'e gotten used to the lies.

Looks like ATI want to make a bigger impact than they are now and saw this marketing as the method to choose. Important thing to note is that HRC are involved in Viral marketing but it doesn't specify if they'll be doing that for ATI. It does however leave the door open for them to do so.
 

skooma

Senior member
Apr 13, 2006
635
28
91
They didnt invent viral marketing, they're just really good at marketing in general and keep coming up with new strategies, to the point where they can sell crap products based on marketing alone. What do you think generated all the sales for the P4 the last few years?
Dell?



Intel has owned the market place for so long most average Joes don't know what AMD is.

But you said it, kinda. Marketing is marketing. Viral marketing is just a form of marketing thats been around forever. What do you think Googles Gmail invites are Yeah, its not free hardware but it is "viral" marketing.
 

Gstanfor

Banned
Oct 19, 1999
3,307
0
0
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...

I did say when the AEG fuss was being raised that the truth would eventually leak out, didn't I?
 

skooma

Senior member
Apr 13, 2006
635
28
91
Originally posted by: Gstanfor
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...
Holy hell, I just had a frightening thought.....

If ATI just signed on with these guys that means that joker, ackmed et al aren't officially on their payroll yet. Jeez, can you imagine what they'll be like when they're working for big red??

 

Gstanfor

Banned
Oct 19, 1999
3,307
0
0
It's been known for quite some time ATi used PR focus groups, just noone could pin down exactly who it was until now. ATi has only recently *publically* signed on with these guys, who knows just how farback their "backroom deal" no body was supposed to know about goes though? Some would say at least as far back as digitalwanderer getting a 9700 and spamming every forum known to man. Probably even further back than that - JDPC from 3dnow.net springs instantly to mind for some reason...
 

redbox

Golden Member
Nov 12, 2005
1,021
0
0
what I find funny is ATI has a good card and everyone has said that marketing is the only thing they are missing, and they need to listen to Nvidia and Intel more. Now when they do it everyone is angry about it. You can't have it both ways people.
 

josh6079

Diamond Member
Mar 17, 2006
3,261
0
0
Originally posted by: redbox
what I find funny is ATI has a good card and everyone has said that marketing is the only thing they are missing, and they need to listen to Nvidia and Intel more. Now when they do it everyone is angry about it. You can't have it both ways people.

QFT!! LOL!
 

Sonikku

Lifer
Jun 23, 2005
15,745
4,563
136
I say good for ATI. Their best cards are faster and cheaper then their Nvidia alternatives, but gamers still take Nvidia over ATI anyways. Viral marketing is just what ATI needs to match the competition. Of course at this point viral marketing isn't giving ATI an edge, it's just leveling the playing field a tad.
 

akugami

Diamond Member
Feb 14, 2005
5,995
2,328
136
Originally posted by: Gstanfor
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...

I did say when the AEG fuss was being raised that the truth would eventually leak out, didn't I?

What truth? Look at the date of the press release, May 23, 2006. Unless ATI went into the past in a time machine after this announcement to hire Ackmed, Joker, etc.

If they employ viral marketers I think this will be as successful as nVidia's viral marketing and just as with nVidia's viral marketing. One must remember that it was nVidia hemming and hawwing and not giving out info on the exact relationship between nVidia and AEG that started the investigations. If ATI is more open about it's relationship with this new company then there will be less criticism but I for one do not and will never agree with viral marketing. Score another minus for ATI on this one. I consider it a bad move.

It's been known for quite some time ATi used PR focus groups, just noone could pin down exactly who it was until now. ATi has only recently *publically* signed on with these guys, who knows just how farback their "backroom deal" no body was supposed to know about goes though? Some would say at least as far back as digitalwanderer getting a 9700 and spamming every forum known to man. Probably even further back than that - JDPC from 3dnow.net springs instantly to mind for some reason...

All companies have focus groups. Not all companies have viral marketers. However, in todays market, it's more and more likely for companies to hire viral marketers. There is however nothing wrong with focus groups. Repeat, there is nothing wrong with focus groups. The purpose of a focus group is to guage the opinion of certain things like new names for a product, or whether there is public interest in a product which usually involves trying out the product in question. Focus groups do not do viral marketing. Viral marketers are marketing shills disguised as normal users giving out advertisements. It seems almost like lying to me which is why I hate it.

Let's not name names about who does what shall we. This is just playing the blame game. And if were were to go by past posts, I've seen you post negative stuff about ATI that equally applies to nVidia with available proof. Somehow it's excusable for nVidia but not for ATI. You are accusing Ackmed and 5150Joker of being ATI marketing shills much like Rollo and co without proof. Or in the absense solid proof, post why you feel this is so. I mean, with Rollo we had the next thing to real proof until he came out considering his posting style. Always negative to ATI but more than that, he excused similar actions on the part of nVidia that he doesn't for ATI. He constantly harps on issues with ATI but as soon as an issue with nVidia is brought up, it's not important because said bug, feature or performance issue is not in a game he plays. And anyone who says a $800-1000 video card that is suppose to retail for much less a good investment is obviously trying to sell you something.

To reiterate. I completely disagree with this move on ATI's part. I said during the whole nVidia AEG thing that I will criticise ATI if they go this route and I'm true to my word. I think this will be successful for them as it was for nVidia considering the average consumer is an idiot.

I still think they make good products and considering the price performance of when I got my X1900XT, it was the best bang for the buck at the time. Even with the AEG thing I seriously considered a 7900GT but the price was just way too high at the time considering their inability to properly supply enough cards so I wouldn't say I'm forswearing ATI products. As with every single video card purchase to date, I will buy what's the best bang for the buck at the time I'm ready to upgrade.
 

ronnn

Diamond Member
May 22, 2003
3,918
0
71
Originally posted by: Gstanfor
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...

I did say when the AEG fuss was being raised that the truth would eventually leak out, didn't I?

An official press release is a leak? You are one strange lad.
This was to be expected unfortunately. Just when you think one company has reached a new low, the other can't wait to jump in. So how long until we find out the Gstanfor is hired by ATi to give Nvidia a bad name?

 

Gstanfor

Banned
Oct 19, 1999
3,307
0
0
Originally posted by: ronnn
Originally posted by: Gstanfor
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...

I did say when the AEG fuss was being raised that the truth would eventually leak out, didn't I?

... So how long until we find out the Gstanfor is hired by ATi to give Nvidia a bad name?

Oh, I expect that won't happen within your lifetime...
 
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