ATI hires HRC PR Firm

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Gstanfor

Banned
Oct 19, 1999
3,307
0
0
akugami, despite what you may think, i'm not a blind nVIDIA supporter. There is quite a lot I disagree with nVIDIA about, and when I do, I post about it, both here and on other forums. I'm sure if you check up my posting history here you'll be able to find some examples, some quite recent...
 

akugami

Diamond Member
Feb 14, 2005
5,952
2,275
136
Gstanfor, I don't think you're a ranting and raving fanboy. However, there are some stuff that you seem to criticise ATI for yet nVidia does the same thing. Not gonna dig it up but there were a couple of things as they were a bit ago, probably 2+ months.

Either way, I disagree with ATI's move on this part. And witch hunting is not going to help anything. Especially not the atmosphere of AT Video forums.
 

redbox

Golden Member
Nov 12, 2005
1,021
0
0
Originally posted by: akugami
Originally posted by: Gstanfor
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...

I did say when the AEG fuss was being raised that the truth would eventually leak out, didn't I?

What truth? Look at the date of the press release, May 23, 2006. Unless ATI went into the past in a time machine after this announcement to hire Ackmed, Joker, etc.

If they employ viral marketers I think this will be as successful as nVidia's viral marketing and just as with nVidia's viral marketing. One must remember that it was nVidia hemming and hawwing and not giving out info on the exact relationship between nVidia and AEG that started the investigations. If ATI is more open about it's relationship with this new company then there will be less criticism but I for one do not and will never agree with viral marketing. Score another minus for ATI on this one. I consider it a bad move.

It's been known for quite some time ATi used PR focus groups, just noone could pin down exactly who it was until now. ATi has only recently *publically* signed on with these guys, who knows just how farback their "backroom deal" no body was supposed to know about goes though? Some would say at least as far back as digitalwanderer getting a 9700 and spamming every forum known to man. Probably even further back than that - JDPC from 3dnow.net springs instantly to mind for some reason...



Let's not name names about who does what shall we. This is just playing the blame game. And if were were to go by past posts, I've seen you post negative stuff about ATI that equally applies to nVidia with available proof. Somehow it's excusable for nVidia but not for ATI. You are accusing Ackmed and 5150Joker of being ATI marketing shills much like Rollo and co without proof. Or in the absense solid proof, post why you feel this is so. I mean, with Rollo we had the next thing to real proof until he came out considering his posting style. Always negative to ATI but more than that, he excused similar actions on the part of nVidia that he doesn't for ATI. He constantly harps on issues with ATI but as soon as an issue with nVidia is brought up, it's not important because said bug, feature or performance issue is not in a game he plays. And anyone who says a $800-1000 video card that is suppose to retail for much less a good investment is obviously trying to sell you something.

To reiterate. I completely disagree with this move on ATI's part. I said during the whole nVidia AEG thing that I will criticise ATI if they go this route and I'm true to my word. I think this will be successful for them as it was for nVidia considering the average consumer is an idiot.

I still think they make good products and considering the price performance of when I got my X1900XT, it was the best bang for the buck at the time. Even with the AEG thing I seriously considered a 7900GT but the price was just way too high at the time considering their inability to properly supply enough cards so I wouldn't say I'm forswearing ATI products. As with every single video card purchase to date, I will buy what's the best bang for the buck at the time I'm ready to upgrade.

ya you really didn't mention any names there now did ya?
 

DeathReborn

Platinum Member
Oct 11, 2005
2,770
775
136
Originally posted by: akugami
Originally posted by: Gstanfor
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...

I did say when the AEG fuss was being raised that the truth would eventually leak out, didn't I?

What truth? Look at the date of the press release, May 23, 2006. Unless ATI went into the past in a time machine after this announcement to hire Ackmed, Joker, etc.

If they employ viral marketers I think this will be as successful as nVidia's viral marketing and just as with nVidia's viral marketing. One must remember that it was nVidia hemming and hawwing and not giving out info on the exact relationship between nVidia and AEG that started the investigations. If ATI is more open about it's relationship with this new company then there will be less criticism but I for one do not and will never agree with viral marketing. Score another minus for ATI on this one. I consider it a bad move.

Should they become "employed" by HRC they should suffer the same fate as the nVidia Viral marketers. I'm not saying they are working for them but just because this was made public recently doesn't mean it's a recent deal, it could go back months.

Viral marketing may not be popular but every big company uses it, Microsoft, Ford, GM, nVidia (now ATI too), Intel etc. Ethics and business seems to be diverging at a fast pace lately.
 

BFG10K

Lifer
Aug 14, 2000
22,709
2,995
126
Originally posted by: Gstanfor
There is quite a lot I disagree with nVIDIA about, and when I do, I post about it, both here and on other forums.
Like what?

 

nitromullet

Diamond Member
Jan 7, 2004
9,031
36
91
Shame to hear this, but ATI does need a decent marketing group. This became apparent last fall when their marketing guy got into a war with Sander Sassen over the pre-release/pre-NDA X1800XT "benchmarks". That showed how immature and not savvy ATI's marketing staff really was. It's too bad if they go the viral route because any company that manipulates a forum for their own purposes is ultimately going to weaken the forum.
 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
29,489
24,232
146
For the eleventy billionth time: It is SOP for corporations, and if ATI wasn't running an in house program before this, then this is simply the inevitable come to pass.

Now you douches can stop with the ATI is a moral company horse shat. There are no moral corporations, period.


 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
29,489
24,232
146
Originally posted by: Bull Dog
Hell, at least they are open about it.
They are? Perhaps you can show me the press release from ATI? High Road announcing it, is no different than AEG listing nvidia as a client at their website. If the statement doesn't come from ATI itself, they aren't being open about it.

I expect the damge control to begin any moment though....

 

nullpointerus

Golden Member
Apr 17, 2003
1,326
0
0
There are no moral corporations, period.

I've never understood why people expect corporations to be moral. I mean, the fact that they are legally classified as persons is just a technicality intended to overcome perceived limitations in our legal system. Yet people persist in saying corporation X or Y is good or evil and insist on them donating to charities and political causes, issuing statements about tragedies, and taking moral stands on social issues.
 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
29,489
24,232
146
Originally posted by: nullpointerus
There are no moral corporations, period.

I've never understood why people expect corporations to be moral. I mean, the fact that they are legally classified as persons is just a technicality intended to overcome perceived limitations in our legal system. Yet people persist in saying corporation X or Y is good or evil and insist on them donating to charities and political causes, issuing statements about tragedies, and taking moral stands on social issues.
Some people just love to have sunshine blown up their butts? I have always been confused by consumers use of terms like ethics and morals in regards to corporate entities. They only observe what they must, for legal reasons, and not even legality always stops them. The fact that some buy into the corporations propaganda, is testament to how effective it is.

I suspect the last with hunt was more about prosecuting a *not so* hidden agenda than outrage though
 

skooma

Senior member
Apr 13, 2006
635
28
91
Originally posted by: nullpointerus
There are no moral corporations, period.

I've never understood why people expect corporations to be moral. I mean, the fact that they are legally classified as persons is just a technicality intended to overcome perceived limitations in our legal system. Yet people persist in saying corporation X or Y is good or evil and insist on them donating to charities and political causes, issuing statements about tragedies, and taking moral stands on social issues.

:laugh:

I remember when all the AT'ers who were so outraged at the aeg/nv realtionship took comfort in ATI proclaiming that it wasn't in their DNA LMAO
 

the Chase

Golden Member
Sep 22, 2005
1,403
0
0
While I don't really expect corporations to be "moral", I think if enough of their customers realize that a certain company is always using smoke and mirrors and fancy marketing tricks to sell a somewhat inferior product, they will lose marketshare. For me, I think I'll keep track of ATI and Nvidia's lame "starting at 50% bar graphs" and buy from whichever uses the least of such a blunt marketing tool.
 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
29,489
24,232
146
Originally posted by: the Chase
While I don't really expect corporations to be "moral", I think if enough of their customers realize that a certain company is always using smoke and mirrors and fancy marketing tricks to sell a somewhat inferior product, they will lose marketshare. For me, I think I'll keep track of ATI and Nvidia's lame "starting at 50% bar graphs" and buy from whichever uses the least of such a blunt marketing tool.
It is your money brudda It is definitely wise to be an informed consumer, but be careful, even the term inferior can be relative, and spun with propaganda to "win your heart&mind"


Originally posted by: skooma
:laugh:

I remember when all the AT'ers who were so outraged at the aeg/nv realtionship took comfort in ATI proclaiming that it wasn't in their DNA LMAO
It isn't! That's why they hired a company with the genetic "moral flexibilty" or :gift: they lack.
 

fierydemise

Platinum Member
Apr 16, 2005
2,056
2
81
Its been pretty apparent for a while ATI needed much better marketing, this isn't that surprising but I'm sure it is crushing for those with knight in shining armor views of ATI. As long as those exposed as ATI viral marketers are treated the same as Rollo then I won't complain.
 

geo1

Member
Apr 28, 2005
41
0
0

I posted about this at B3D several hours before it appeared here (if I'm reading the times right).

http://www.beyond3d.com/forum/showthread.php?t=31020

"viral marketing" covers a very wide range of activities, not all of them offensive in my view. And, yes, I said the same thing re AEG. . .I was one of those who refused to throw "viral marketing" under the bus generically.

Transparency is the key, in my view. Will HRC/ATI be better that way? Too soon to tell. As I said at B3D, a good start with these High Road people would be in they actually show up in the community and talk about what they are doing, and what they won't do, rather than have to be dragged into the light as was the case with AEG.
 

Jules

Lifer
Oct 9, 1999
15,213
0
0
Originally posted by: munky
They're taking a page out of the Nvidia and Intel playbook: why waste money on expensive hardware that nobody buys when you can make cheap mediocre hardware and get sales by marketing? That's too bad, because after a certain point, the more marketing a company does, the more BS slips between the lines, and the less likely I am to buy their products.

ROFL so true.
 

Topweasel

Diamond Member
Oct 19, 2000
5,436
1,657
136
Originally posted by: josh6079
Originally posted by: redbox
what I find funny is ATI has a good card and everyone has said that marketing is the only thing they are missing, and they need to listen to Nvidia and Intel more. Now when they do it everyone is angry about it. You can't have it both ways people.

QFT!! LOL!

No People are Angry not at ATI but ATI fanatics who started virtual lynch mobs when the AEG info broke out and ended up getting other people kicked. I didn't like the fact that Rollo lied to everyone including people who supported him, but he was banned not because he was a part of this but because the lynch mob demanded it after he confessed. Now I never had an issue with Nvidia doing this, I don't have a problem with ATI doing this either. But I will call out every single user who tries to brush this off, after being so venomous about it before.

People in my eye sights are, Munky, Joker, Turtle, BFG, Appopin, and a few other that will occur to me later. Honestly though I doubt we will hear from them on this as its a lose lose, they either have Put down the same company they Idolize or they come off as a hyppocrite.
 

Topweasel

Diamond Member
Oct 19, 2000
5,436
1,657
136
Originally posted by: akugami
Originally posted by: Gstanfor
Oh well, now we know who employs ackmed, 5150joker and the rest of the fanatics...

I did say when the AEG fuss was being raised that the truth would eventually leak out, didn't I?

What truth? Look at the date of the press release, May 23, 2006. Unless ATI went into the past in a time machine after this announcement to hire Ackmed, Joker, etc.

If they employ viral marketers I think this will be as successful as nVidia's viral marketing and just as with nVidia's viral marketing. One must remember that it was nVidia hemming and hawwing and not giving out info on the exact relationship between nVidia and AEG that started the investigations. If ATI is more open about it's relationship with this new company then there will be less criticism but I for one do not and will never agree with viral marketing. Score another minus for ATI on this one. I consider it a bad move.

It's been known for quite some time ATi used PR focus groups, just noone could pin down exactly who it was until now. ATi has only recently *publically* signed on with these guys, who knows just how farback their "backroom deal" no body was supposed to know about goes though? Some would say at least as far back as digitalwanderer getting a 9700 and spamming every forum known to man. Probably even further back than that - JDPC from 3dnow.net springs instantly to mind for some reason...

All companies have focus groups. Not all companies have viral marketers. However, in todays market, it's more and more likely for companies to hire viral marketers. There is however nothing wrong with focus groups. Repeat, there is nothing wrong with focus groups. The purpose of a focus group is to guage the opinion of certain things like new names for a product, or whether there is public interest in a product which usually involves trying out the product in question. Focus groups do not do viral marketing. Viral marketers are marketing shills disguised as normal users giving out advertisements. It seems almost like lying to me which is why I hate it.

Let's not name names about who does what shall we. This is just playing the blame game. And if were were to go by past posts, I've seen you post negative stuff about ATI that equally applies to nVidia with available proof. Somehow it's excusable for nVidia but not for ATI. You are accusing Ackmed and 5150Joker of being ATI marketing shills much like Rollo and co without proof. Or in the absense solid proof, post why you feel this is so. I mean, with Rollo we had the next thing to real proof until he came out considering his posting style. Always negative to ATI but more than that, he excused similar actions on the part of nVidia that he doesn't for ATI. He constantly harps on issues with ATI but as soon as an issue with nVidia is brought up, it's not important because said bug, feature or performance issue is not in a game he plays. And anyone who says a $800-1000 video card that is suppose to retail for much less a good investment is obviously trying to sell you something.

To reiterate. I completely disagree with this move on ATI's part. I said during the whole nVidia AEG thing that I will criticise ATI if they go this route and I'm true to my word. I think this will be successful for them as it was for nVidia considering the average consumer is an idiot.

I still think they make good products and considering the price performance of when I got my X1900XT, it was the best bang for the buck at the time. Even with the AEG thing I seriously considered a 7900GT but the price was just way too high at the time considering their inability to properly supply enough cards so I wouldn't say I'm forswearing ATI products. As with every single video card purchase to date, I will buy what's the best bang for the buck at the time I'm ready to upgrade.

In his Defense Several people Rollo, keys and other where accused of working for AEG wihtout proof. Rollo turns out was but thats besides the point as besides being a Nvidia fanatic no body had proof when accusing him. And it is nice of you to say you disagree with ATI reverting to this but none of this is being spewed in the same hatred you showed for Nvidia when the glove was on the other hand.
 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
29,489
24,232
146
Originally posted by: geo1

I posted about this at B3D several hours before it appeared here (if I'm reading the times right).

http://www.beyond3d.com/forum/showthread.php?t=31020

"viral marketing" covers a very wide range of activities, not all of them offensive in my view. And, yes, I said the same thing re AEG. . .I was one of those who refused to throw "viral marketing" under the bus generically.

Transparency is the key, in my view. Will HRC/ATI be better that way? Too soon to tell. As I said at B3D, a good start with these High Road people would be in they actually show up in the community and talk about what they are doing, and what they won't do, rather than have to be dragged into the light as was the case with AEG.
From myperspective it is of no consequence how the campaign is run. There shouldn't have been a witch hunt last time, there shouldn't be one now, or in the future. It is simply another excuse for those with an agenda to prosecute it.

Nothing corporations do from a proaganda standpoint offends me, because I expect them to do whatever they believe they can "get away with". Cynical? Yes, but that cynicism has repeatedly proven to be justified.

"Transparency" will only give the propaganda machine a positive spin option, since the vilification of the AEG agents was so well excuted. I sincerely believe there are viral marketers with a pro-ATI agenda already among us, and evey other major manu too. I find it difficult to except it is all just pom pom shaking, perhaps because that is so much more pitiable than being "on the take" in my mind.
 

Topweasel

Diamond Member
Oct 19, 2000
5,436
1,657
136
Originally posted by: munky
They're taking a page out of the Nvidia and Intel playbook: why waste money on expensive hardware that nobody buys when you can make cheap mediocre hardware and get sales by marketing? That's too bad, because after a certain point, the more marketing a company does, the more BS slips between the lines, and the less likely I am to buy their products.

I didn't read well enough when I skimmed through earlier I completely missed you.

I am surprissed you posted on this thread. But I have to ask.

Where is the blind hatred, where is is the I am not going to buy another ATI video card. where is desire for blood. I never had a problem with Viral marketing I made that pretty apparent before, but you did, and you screamed about it loud. Why now is is only less then desirable. Beofre it was everyone but ATI and it was horribly wrong, but now since its just plain everybody its more OK. Are your standards really that weak, so weak that all it takes is one company to say it okay for you to no longer think its Violently wrong.

Sadly this going to come off as me trying to pick a fight. To a degree it is. I saw some pretty sickening mud slinging in the AEG threads, and the only thing more sickening is those same players attempting to brush it off their shoulders because it appears their guys did the wrong thing last. You have not earned the right to come out of this smelling like roses after the abuse you gave others for the exact same thing. I can't sling mud at ATI because I understand and respect their decision as some one who has no issue with these forms of marketing. You don't get that luxury.
 

Topweasel

Diamond Member
Oct 19, 2000
5,436
1,657
136
Originally posted by: DAPUNISHER
Originally posted by: geo1

I posted about this at B3D several hours before it appeared here (if I'm reading the times right).

http://www.beyond3d.com/forum/showthread.php?t=31020

"viral marketing" covers a very wide range of activities, not all of them offensive in my view. And, yes, I said the same thing re AEG. . .I was one of those who refused to throw "viral marketing" under the bus generically.

Transparency is the key, in my view. Will HRC/ATI be better that way? Too soon to tell. As I said at B3D, a good start with these High Road people would be in they actually show up in the community and talk about what they are doing, and what they won't do, rather than have to be dragged into the light as was the case with AEG.
From myperspective it is of no consequence how the campaign is run. There shouldn't have been a witch hunt last time, there shouldn't be one now, or in the future. It is simply another excuse for those with an agenda to prosecute it.

Nothing corporations do from a proaganda standpoint offends me, because I expect them to do whatever they believe they can "get away with". Cynical? Yes, but that cynicism has repeatedly proven to be justified.

"Transparency" will only give the propaganda machine a positive spin option, since the vilification of the AEG agents was so well excuted. I sincerely believe there are viral marketers with a pro-ATI agenda already among us, and evey other major manu too. I find it difficult to except it is all just pom pom shaking, perhaps because that is so much more pitiable than being "on the take" in my mind.

Thats my opion as well, which bothers me. There shouldn't be a witch hunt for the "shills" because I honestly have to say more power to them. My Problem is with the Lynch mob from before, many users where treated very poorly during the AEG days and I don't think those same users should be able to sit silently, if hey aren't asking for ATIs blood on this one, then I am asking for theirs.
 

geo1

Member
Apr 28, 2005
41
0
0


Well, dapunisher, I'm a self-described pollyanna about such things. So, much as I did with AEG originally, this morning I've written HRC a long email inviting them to participate in the community by showing up to talk about what they are/will be doing on ATI's behalf. I pointed them at the B3D thread.

We'll see, I guess.
 

Shadowmage

Golden Member
Aug 26, 2004
1,162
0
76
You guys are hilarious.

Viral marketing does NOT equal spreading FUD on forums.

EG the Bungie Halo 2 website was a form of viral marketing. Were people complaining about that? Is it unethical?
 

skooma

Senior member
Apr 13, 2006
635
28
91
Originally posted by: Topweasel
Where is the blind hatred, where is is the I am not going to buy another ATI video card. where is desire for blood. I never had a problem with Viral marketing I made that pretty apparent before, but you did, and you screamed about it loud. Why now is is only less then desirable. Beofre it was everyone but ATI and it was horribly wrong, but now since its just plain everybody its more OK. Are your standards really that weak, so weak that all it takes is one company to say it okay for you to no longer think its Violently wrong.

Sadly this going to come off as me trying to pick a fight. To a degree it is. I saw some pretty sickening mud slinging in the AEG threads, and the only thing more sickening is those same players attempting to brush it off their shoulders because it appears their guys did the wrong thing last. You have not earned the right to come out of this smelling like roses after the abuse you gave others for the exact same thing. I can't sling mud at ATI because I understand and respect their decision as some one who has no issue with these forms of marketing. You don't get that luxury.
:thumbsup: x 100

:beer:
 
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