ATI hires HRC PR Firm

[Keysplayr]

Originally posted by: 5150Joker

Originally posted by: keysplayr2003
Here is something of interest guys.
I posted a thread at H and FS about this.

Here is the link. Keep in mind that I did not mention AEG whatsoever in the OP, but someone swooped in. Guess who...

I will leave it to you to figure out who he is.

H thread regarding HRC.

Apparently, this user really felt the need to defend HRC. Why? I think I know, but you be the judge.

You're implying he's a viral marketer which is a stupid assumption - for all we know, you could be an AEG viral marketer for wanting to incriminate Ackmed/Fallguy as an HRC marketer, see how that works? He's very vocal about his position and regularly purchases nVidia cards. I think HRC/AEG have both learned a lesson from the Rollo fiasco and would never employ someone with such visibility. Even Rollo is no longer part of AEG.

I must have fallen asleep around 8pm last night, hence a late reply to this. Joker, you actually got this one a bit wrong. What I "implied", was he is basically defending something he REALLY doesn't know anything about, for the sole reason that it's a red PR firm. Same can be said the other way around, that none of us REALLY know how HRC will conduct themselves. But, until we learn this, we should not assume best behaviour from them. That would be fairly foolish. I don't think he is HRC. I think he belongs to another group that has existed for quite a while now. Maybe in house. But anyone can think this if they monitor his posts. But come on, using their website as an indication of how they do business? We are probably only seeing what they want us to.

Looks like you will be defending Ackmed as I defended Rollo. Until I learned he was in AEG. See how that works?

 

[Keysplayr]

Originally posted by: josh6079
keysplayr2003, Ackmed isn't an HRC member for all we know. Don't start asuming things unless you really have evidence--too many people have been called shills so far. In this thread he began defending HRC because he doesn't see them as bad as AEG. Granted, we haven't seen what HRC strategies are, but we know that they partake in viral marketing, which from what the Anandtech forums have seen, isn't a very good thing. Also, I don't think AEG nor HRC members can publicaly discuss two cards by different companies in positive ways. I'm willing to bet that when Ackmed had his SLI rig setup before the X1*** series he had some positive things to say about them.

I would think that a good, effective practice of a "viral" or other marketers would be to actually own the competitions products. See, this way, when you say something about the competition, (good or bad) you have a leg to stand on because you own it. Much more effective than just trashing the competitions product, but not owning it. Ackmed HRC? I don't believe he is. He may be part of something a lot older. Like I mentioned to Joker in my post above.

 

[Keysplayr]

Originally posted by: Avalon

Originally posted by: redbox
I just don't see why Ackmed seams to spread lies. Now I know this takes some intelligence, but who in their right mind is going to believe that AEG publicly admitted to spreading fires on their site? That is ridiculous. It seams painfully obvious that Ackmed is distorting quotes and that act in itself is very suspicious.

COMMUNITY RELATIONS
- Fan site development and monitoring
- FSK (Fan Site Kit)
- Community management
- Message board monitoring and response
- Strategic seeding viral assets to ensure they are spread far and wide
- Optimization and re-purposing of existing content, creative and assets

INTERACTIVE SERVICES
- Content conceptualization and development
- Blog development and management
- Podcasting
- Viral programs

RESEARCH
- Buzz
- Market research
- Strategic counsel
- Competitive analysis

CRISIS MANAGEMENT
- Strategic counsel and implementation: Fires, Misinformation, Rumors, Leaks

I just ripped half the page from AEG's site here if you want to look at the rest for yourself, but yes, they do claim that for crisis management, they will implement fires, minsinformation, etc.

So no, about that part, Ackmed isn't lying.

Avalon, don't you think that might mean that they "react or respond" to fires, misinformation, rumors and leaks? Not flat out cause them?

 

[josh6079]

Guys, enough. Lets talk to the source of the problems with viral marketing: AEG/HRC.

I've already written ATI and HRC. I'm going to be composing one for AEG and Nvidia. The witchunt for AEGers and HRCers isn't going to work, just like it didn't work in Salem. (There's a reason they made a playwright with it)

Besides, I don't think anyone here is truly convinced that someone else is a shill, only convinced to the point to where they wouldn't be surprised if a certain someone was. Stop playing the blame game and actually get to talking to the people who are really trying to screw us over. The Dell 2007fpw gradient banding forum didn't start with people going, "yeah the gradient banding on your monitor is worse than mine, you suck!" I know it is a bit different since the Dell one is a technical problem and this is a corporate/consumer problem, but if we stop saying, "You're a shill" and "No, you're a shill" then maybe something could actually get done. I also know that on that thread there was a point when I thought those who owned the monitors should just return them and get a different one, in fact that may still prove to be the better way to go over there. But things are looking up for those in that thread now that they have got enough of Dell's attention to do something about it.

If we can convince them to leave forums and benchmarks out of their viral marketing, I think none of this would be an issue anymore.

 

[Keysplayr]

Originally posted by: josh6079
Guys, enough. Lets talk to the source of the problems with viral marketing: AEG/HRC.

I've already written ATI and HRC. I'm going to be composing one for AEG and Nvidia. The witchunt for AEGers and HRCers isn't going to work, just like it didn't work in Salem. (There's a reason they made a playwright with it)

Besides, I don't think anyone here is truly convinced that someone else is a shill, only convinced to the point to where they wouldn't be surprised if a certain someone was. Stop playing the blame game and actually get to talking to the people who are really trying to screw us over. The Dell 2007fpw gradient banding forum didn't start with people going, "yeah the gradient banding on your monitor is worse than mine, you suck!" I know it is a bit different since the Dell one is a technical problem and this is a corporate/consumer problem, but if we stop saying, "You're a shill" and "No, you're a shill" then maybe something could actually get done. I also know that on that thread there was a point when I thought those who owned the monitors should just return them and get a different one, in fact that may still prove to be the better way to go over there. But things are looking up for those in that thread now that they have got enough of Dell's attention to do something about it.

If we can convince them to leave forums and benchmarks out of their viral marketing, I think none of this would be an issue anymore.

Josh, what you're trying to accomplish is commendable, but futile. They are not going to listen, or divert their flight plan because a few internet scrubs complain to them about it. Bottom line is money bud. When they see green, they see red. So, you may even get a response or two from them, but it will be all BS. Don't get your hopes up about this. I would be absolutely stymied if anything came out of your complaints to them.
Frustrating, I know, but true enough.

 

[josh6079]

Originally posted by: keysplayr2003

Originally posted by: josh6079
keysplayr2003, Ackmed isn't an HRC member for all we know. Don't start asuming things unless you really have evidence--too many people have been called shills so far. In this thread he began defending HRC because he doesn't see them as bad as AEG. Granted, we haven't seen what HRC strategies are, but we know that they partake in viral marketing, which from what the Anandtech forums have seen, isn't a very good thing. Also, I don't think AEG nor HRC members can publicaly discuss two cards by different companies in positive ways. I'm willing to bet that when Ackmed had his SLI rig setup before the X1*** series he had some positive things to say about them.

I would think that a good, effective practice of a "viral" or other marketers would be to actually own the competitions products. See, this way, when you say something about the competition, (good or bad) you have a leg to stand on because you own it. Much more effective than just trashing the competitions product, but not owning it. Ackmed HRC? I don't believe he is. He may be part of something a lot older. Like I mentioned to Joker in my post above.

Gotya, my bad for assuming that you were assuming he was. Sorry, it just sounded that way.

Like I said, I think its just more that some people could see other people being viral marketers, not so much the idea that they are. We just have to stop the arguments, and I know I've participated in ones with dramaqueen, so maybe I'm being a bit of a hippocrate when I say that. But damn, 22 pages of what?, "Troll!!" "Fanboy" "Nvidiot" "fanATIc" "shill". C'mon. I think its time we point our guns to the real thing that has flipflopped for the wrost: ATI and their new merger with HRC. Hell, we need to let Nvidia and ATI that we don't appreciate this kind of invasion. It's like a telemarketer for the internet, and just like a telemarketer really only calls those with credit cards, (I know, I used to be one) these ones really only flash things in front of video card owners.

 

[Topweasel]

Originally posted by: Avalon

Originally posted by: redbox
I just don't see why Ackmed seams to spread lies. Now I know this takes some intelligence, but who in their right mind is going to believe that AEG publicly admitted to spreading fires on their site? That is ridiculous. It seams painfully obvious that Ackmed is distorting quotes and that act in itself is very suspicious.

COMMUNITY RELATIONS
- Fan site development and monitoring
- FSK (Fan Site Kit)
- Community management
- Message board monitoring and response
- Strategic seeding viral assets to ensure they are spread far and wide
- Optimization and re-purposing of existing content, creative and assets

INTERACTIVE SERVICES
- Content conceptualization and development
- Blog development and management
- Podcasting
- Viral programs

RESEARCH
- Buzz
- Market research
- Strategic counsel
- Competitive analysis

CRISIS MANAGEMENT
- Strategic counsel and implementation: Fires, Misinformation, Rumors, Leaks

I just ripped half the page from AEG's site here if you want to look at the rest for yourself, but yes, they do claim that for crisis management, they will implement fires, minsinformation, etc.

So no, about that part, Ackmed isn't lying.

Don't be retarded (not suggesting you are but man how can so many people mis read that), does everybody have a reading disfunction. Those are the Crisises not the managment.

Those are the Crisises they are good at Managing.

Edit: I see someone else already explained this.

 

[josh6079]

Originally posted by: keysplayr2003

Josh, what you're trying to accomplish is commendable, but futile. They are not going to listen, or divert their flight plan because a few internet scrubs complain to them about it. Bottom line is money bud. When they see green, they see red. So, you may even get a response or two from them, but it will be all BS. Don't get your hopes up about this. I would be absolutely stymied if anything came out of your complaints to them.
Frustrating, I know, but true enough.

That's exactly what I though with the "2007fpw Issues: gradient banding" thread. At one time I thought that they should either return it and get a different monitor instead of replacement after replacement, or they should keep it, and shut up and play. It is now to the point where a Dell representative has actually joined Anandtech to listen and update news regarding the fix. :Q My foot is still in my mouth.

While returning it and getting a different one may have been far easier and maybe even quicker since the company would really be losing money, I've learned that A LOT of angry people complaining is also effective. That is what I'm asking. I alone am not going to be able to derail what I think is to be a bad move by a company, but if consumer after consumer gives their input of complaints there is bound to be a change in the way viral marketing spreads. There are vaccines for a virus, we just have to help show them what germs we think are dead.

 

[Avalon]

Originally posted by: keysplayr2003

Originally posted by: Avalon

Originally posted by: redbox
I just don't see why Ackmed seams to spread lies. Now I know this takes some intelligence, but who in their right mind is going to believe that AEG publicly admitted to spreading fires on their site? That is ridiculous. It seams painfully obvious that Ackmed is distorting quotes and that act in itself is very suspicious.

COMMUNITY RELATIONS
- Fan site development and monitoring
- FSK (Fan Site Kit)
- Community management
- Message board monitoring and response
- Strategic seeding viral assets to ensure they are spread far and wide
- Optimization and re-purposing of existing content, creative and assets

INTERACTIVE SERVICES
- Content conceptualization and development
- Blog development and management
- Podcasting
- Viral programs

RESEARCH
- Buzz
- Market research
- Strategic counsel
- Competitive analysis

CRISIS MANAGEMENT
- Strategic counsel and implementation: Fires, Misinformation, Rumors, Leaks

I just ripped half the page from AEG's site here if you want to look at the rest for yourself, but yes, they do claim that for crisis management, they will implement fires, minsinformation, etc.

So no, about that part, Ackmed isn't lying.

Avalon, don't you think that might mean that they "react or respond" to fires, misinformation, rumors and leaks? Not flat out cause them?

Few posts up, we already got there

Don't be retarded (not suggesting you are but man how can so many people mis read that), does everybody have a reading disfunction. Those are the Crisises not the managment.

Those are the Crisises they are good at Managing.

Edit: I see someone else already explained this.

As above, we already got there. My initial quick view left me with a different impression because I feel the wording is funky, but that makes sense.

 

[Dean]

I'm gonna become a AEG/HRC shill.

I will then go into an empty forum and argue with myself!

To be honest, I don't see what good that viral marketing does. I pay attention to nobody. I buy what I personally like from my own perspective. There isn't anyone on any forum can influence me on what to buy.

I find this all kinda strange.

 

[thilanliyan]

Originally posted by: Dean
I'm gonna become a AEG/HRC shill.

I will then go into an empty forum and argue with myself!

To be honest, I don't see what good that viral marketing does. I pay attention to nobody. I buy what I personally like from my own perspective. There isn't anyone on any forum can influence me on what to buy.

I find this all kinda strange.

That may be the case for you but there are so many threads started by people who don't know everything ebout vid cards who need help in deciding which one to get.

 

[soydios]

So...this thread got 435 posts by turning into a flame war?
Somehow, I could've guessed that.

 

[josh6079]

Originally posted by: thilan29

Originally posted by: Dean
I'm gonna become a AEG/HRC shill.

I will then go into an empty forum and argue with myself!

To be honest, I don't see what good that viral marketing does. I pay attention to nobody. I buy what I personally like from my own perspective. There isn't anyone on any forum can influence me on what to buy.

I find this all kinda strange.

That may be the case for you but there are so many threads started by people who don't know everything ebout vid cards who need help in deciding which one to get.

Agreed. How many times have we seen an "X1800XT or 7900GT" thread? People do not always keep up on the times, nor do they always know everything about a video card. Sometimes people are in a bind in what to get, and I'm sure if a viral marketer were present, they'd love to "help".

 

[josh6079]

Originally posted by: soydios
So...this thread got 435 posts by turning into a flame war?
Somehow, I could've guessed that.

Good for you. What does that have to do with what the rest of us are talking about?

I don't mean to come out like I'm insulting you, but if you just comment on the fighting that is slowly resolving, you might ignite something else. I'm just saying that by coming into a thread, and not giving any input besides, "I knew there was going to be a lot of arguing" doesn't exactly help things.

 

[thilanliyan]

Originally posted by: josh6079

Originally posted by: thilan29

Originally posted by: Dean
I'm gonna become a AEG/HRC shill.

I will then go into an empty forum and argue with myself!

To be honest, I don't see what good that viral marketing does. I pay attention to nobody. I buy what I personally like from my own perspective. There isn't anyone on any forum can influence me on what to buy.

I find this all kinda strange.

That may be the case for you but there are so many threads started by people who don't know everything ebout vid cards who need help in deciding which one to get.

Agreed. How many times have we seen an "X1800XT or 7900GT" thread? People do not always keep up on the times, nor do they always know everything about a video card. Sometimes people are in a bind in what to get, and I'm sure if a viral marketer were present, they'd love to "help".

Exactly, like I've said before, that's the part of viral marketing I don't like.

 

[DeathReborn]

Originally posted by: josh6079

Originally posted by: thilan29

Originally posted by: Dean
I'm gonna become a AEG/HRC shill.

I will then go into an empty forum and argue with myself!

To be honest, I don't see what good that viral marketing does. I pay attention to nobody. I buy what I personally like from my own perspective. There isn't anyone on any forum can influence me on what to buy.

I find this all kinda strange.

That may be the case for you but there are so many threads started by people who don't know everything ebout vid cards who need help in deciding which one to get.

Agreed. How many times have we seen an "X1800XT or 7900GT" thread? People do not always keep up on the times, nor do they always know everything about a video card. Sometimes people are in a bind in what to get, and I'm sure if a viral marketer were present, they'd love to "help".

And good information comes from surprising sources sometimes. 5150Joker answered my question on the nVidia 7900GS Go and based on what he's said i'm going to get one.

Sometimes it's a case of wanting the best bang for the buck (not modding cards tho), people ask others for advice on what is the best bargain in their price range. In general they aren't able to distinguish between marketers and fans. That's where problems arise, the bad "propaganda" that gets said and sometimes causes a wrong decision to be reached.

 

[clarkmo]

Originally posted by: DeathReborn


Agreed. How many times have we seen an "X1800XT or 7900GT" thread? People do not always keep up on the times, nor do they always know everything about a video card. Sometimes people are in a bind in what to get, and I'm sure if a viral marketer were present, they'd love to "help".

And good information comes from surprising sources sometimes. 5150Joker answered my question on the nVidia 7900GS Go and based on what he's said i'm going to get one.

Sometimes it's a case of wanting the best bang for the buck (not modding cards tho), people ask others for advice on what is the best bargain in their price range. In general they aren't able to distinguish between marketers and fans. That's where problems arise, the bad "propaganda" that gets said and sometimes causes a wrong decision to be reached.[/quote]

Who's to say that a fan has it right either? A marketing firm may have access to actual facts about the product. That being said, actual review, taken with a grain of salt, go further in explaining a card's features, and if it's not game related, sites that suit your interest, such as AVSForum, can expalin better how a card will work for you.

This stuff is worse than religion or politics. Anandtech is a huge marketing tool and I'm certain is recognized as such by the mfrs. In most cases the mfrs take a chance when submitting for review, though they rarely lose.

This thread is like a virus. It just grows and grows. Viral marketing works! Where's the anti virus? ATI and HRC must be pleased! :laugh:

 

[apoppin]

Originally posted by: beggerking
apoppin, I thought you said you were going to shut up a few pages ago.?

you think wrong
:roll:

and i will if you will
=========================

Originally posted by: apoppin
AEG/nVidia's approach is STEALTH . . . *CONFIRMED*

We all know exactly what ATI\HRC are doing :roll:

. . . they hired Rollo to disrupt these forums . . . *FACT*

Now this has to be the BIGGETS PILE OF BS in this entire thread. If you actually think that NVIDIA or even AEG wanted people to "disrupt" a forum you are either outright trolling or just plain ignorant.


Unless they are forced to in some way we will probably never know what HRC or ATI have planned. To be honest I don't really care. A troll is a troll no matter if they are part of a marketing program or not. Apoppin makes that clear by posting misinformation in his above statements.
[/quote]
like you "know" . . . anything . .
:roll:

*FACT*
. . . AEG/nVidia hired Rollo who DID disrupt these forums

disputing this is plainly ignorant . . . but i expect you to try . . . anyway

 

[5150Joker]

Originally posted by: Wreckage

Originally posted by: 5150Joker
nVidiot: You're a troll!
fanATic: You're a troll!
nVidiot: HRC is evil! You're a shill!
Wreckage: I'm gay!
fanATic: LOL!

ad nauseam.

Sigh. The retort of a mentally debilatated 12 year old is the best you could come up with?

A gay comment? How original. How about "your mom" or "I pwnd you"? :roll:

Clearly you could not comment with anything relevant and you have resorted to insults because you have an inferiority complex. Good luck with that.

The issue is still clear regarding the hiring of a viral marketing company and the people who used to be against such things.

Seeing how your post was chalk full of stupidity, it warranted such a response.

 

[Wreckage]

Originally posted by: 5150Joker
Seeing how your post was chalk full of stupidity, it warranted such a response.

You are acting like I took your lunch money and pushed you into a puddle. If you disagree with the intent of this thread then say so. Calling people names like it's the playground, seems to imply that you are embarrassed by all your previous AEG comments regarding NVIDIA now that ATI is playing the same game.

This thread is not about "Shills" or Rollo or anybody really, it's about ATI hiring a viral marketing company and what that may or may not mean.

Stop derailing the thread with your hurt pride.

 

[CaiNaM]

Originally posted by: keysplayr2003
Some of you may not have liked or agreed with Rollo's "style", but he did have quite a lot of useful information. He knew his hardware. I'm sure even the mods were torn about banning him. I'm also pretty sure that some of you here even "miss" the debating you had with him. So, he is gone, but looks like he won't be soon forgotten.

but he wasn't banned over the "aeg thing"....

 

[thilanliyan]

Originally posted by: Wreckage
This thread is not about "Shills" or Rollo or anybody really, it's about ATI hiring a viral marketing company and what that may or may not mean.

Actually this thread was turned into one of "shills" from the very beginning.

 

[CaiNaM]

Originally posted by: Wreckage

Originally posted by: apoppin
AEG/nVidia's approach is STEALTH . . . *CONFIRMED*

We all know exactly what ATI\HRC are doing :roll:

. . . they hired Rollo to disrupt these forums . . . *FACT*

Now this has to be the BIGGETS PILE OF BS in this entire thread. If you actually think that NVIDIA or even AEG wanted people to "disrupt" a forum you are either outright trolling or just plain ignorant.


Unless they are forced to in some way we will probably never know what HRC or ATI have planned. To be honest I don't really care. A troll is a troll no matter if they are part of a marketing program or not. Apoppin makes that clear by posting misinformation in his above statements.

yet again most ppl bitching about the whole AEG thing don't even have a clue as to what it was/is all about.

they weren't recruited to go to forums and post pro-nv crap; they were recruited because they were active in forums and had an interest in hardware.

they were essentially a focus group which had early access to some news and/or tech, and they were encouraged to talk about it as long as they didn't break the terms of the nda they signed.

that some turned out to be "fanboys" really is no different than anyone else on a forum. the only difference is they were sometimes priivy to information earlier than others (and generally were better informed than most "fanboys"). personally it seems to me many of the ppl who are "bitching" are just jealous they didn't have access to hardware and info

nothing more wrong with aeg than a forum itself; there will always be certain ppl who are extremists in their bias and abuse forums.

 

[josh6079]

Originally posted by: clarkmo

Originally posted by: DeathReborn


Agreed. How many times have we seen an "X1800XT or 7900GT" thread? People do not always keep up on the times, nor do they always know everything about a video card. Sometimes people are in a bind in what to get, and I'm sure if a viral marketer were present, they'd love to "help".

And good information comes from surprising sources sometimes. 5150Joker answered my question on the nVidia 7900GS Go and based on what he's said i'm going to get one.

Sometimes it's a case of wanting the best bang for the buck (not modding cards tho), people ask others for advice on what is the best bargain in their price range. In general they aren't able to distinguish between marketers and fans. That's where problems arise, the bad "propaganda" that gets said and sometimes causes a wrong decision to be reached.

Who's to say that a fan has it right either? A marketing firm may have access to actual facts about the product. That being said, actual review, taken with a grain of salt, go further in explaining a card's features, and if it's not game related, sites that suit your interest, such as AVSForum, can expalin better how a card will work for you.

This stuff is worse than religion or politics. Anandtech is a huge marketing tool and I'm certain is recognized as such by the mfrs. In most cases the mfrs take a chance when submitting for review, though they rarely lose.

This thread is like a virus. It just grows and grows. Viral marketing works! Where's the anti virus? ATI and HRC must be pleased! :laugh:

[/quote]

I can see your point, but I'd rather ask a fan who owns the card and who isn't sponsored or inclined to give it support no matter what. If I'm talking to your average Joe, chances are he's going to tell me what he's experienced, not what the company tells him about the card to relay to others.

 

[apoppin]

Originally posted by: CaiNaM

yet again most ppl bitching about the whole AEG thing don't even have a clue as to what it was/is all about.

they weren't recruited to go to forums and post pro-nv crap; they were recruited because they were active in forums and had an interest in hardware.

they were essentially a focus group which had early access to some news and/or tech, and they were encouraged to talk about it as long as they didn't break the terms of the nda they signed.

that some turned out to be "fanboys" really is no different than anyone else on a forum. the only difference is they were sometimes priivy to information earlier than others (and generally were better informed than most "fanboys"). personally it seems to me many of the ppl who are "bitching" are just jealous they didn't have access to hardware and info

nothing more wrong with aeg than a forum itself; there will always be certain ppl who are extremists in their bias and abuse forums.

i'll repeat my clariification to Wreckage:

*FACT*
. . . AEG/nVidia hired Rollo who DID disrupt these forums

on these forums i see no "ATi equivalent" to the Master of FUD.
[hence the smaller 'backlash']
edited