ATI Ships 2 Millionth DirectX 11th GPU; Update: Jan 11/2010, Fermi out March 2010

[RussianSensation]

http://www.xbitlabs.com/news/video/..._Millionth_DirectX_11_Graphics_Processor.html

"ATI, graphics business unit of Advanced Micro Devices, said on Thursday that it had shipped its second millionth DirectX 11 graphics processing unit (GPU). It appears that it has taken AMD just about three months to ship two million of new-generation graphics chips.

"Fifteen weeks ago we introduced the ATI Radeon HD 5800 series graphics cards to the world, the first to support DirectX 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we've shipped tens of thousands of DirectX 11-capable graphics processors a week to technology partners who in turn put them into consumers' hands. With this week's introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today,” said Rick Bergman, senior vice president and general manager of products group at AMD.

ATI’s DirectX 11 lineup consists of several offerings and covers performance mainstream, high-end and enthusiast market segments. The most affordable DirectX 11 graphics card – ATI Radeon HD 5750 is available for about $140 in the U.S. – whereas the most expensive – ATI Radeon HD 5970 – costs over $600. At Consumer Electronics Show ATI introduced its new ATI Mobility Radeon HD 5000 family.

Shipments of ATI’s new product family were slowed down by poor yields of 40nm chips at Taiwan Semiconductor Manufacturing Company. As a result, the actual demand towards the new high-end graphics cards from ATI/AMD is considerably higher than supply.

"Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage. AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage,” said Dr. Jon Peddie, founder and president of Jon Peddie Research."








Predicting NVIDIA's response on Monday: "The lead AMD currently has in DirectX 11 is “insignificant”. “To us, being out of sync with the API for a couple of months isn't as important."


Of course not....

Update: January 11, 2010

"The leading supplier of graphics processors has reportedly notified its partners that it would officially launch the GeForce “GF100” graphics chip in March ’10, according to a previous media report. In addition, Nvidia plans to release a rather mysterious code-named GF104 chip in Q2 2010. The GF104 graphics processing unit will target the high-end market, according to the media report." - Source: http://www.xbitlabs.com/news/video/...s_Processor_in_Volume_Production_Company.html

 

[PCboy]

11,000,001 if I can find a 5970... as for nvidia's response... 3D SURROUND VISION. LOL.

 

[Jaskalas]

Hope this doesn't kick the green team too hard. AMD needs some competition out there.

 

[akugami]

I believe AMD announced 800k DX11 units sold about a month ago (announced roughly Dec 14, 2009), and now they passed the 2 million mark (Jan 8, 2009). Assuming sales remain good, they should be over 3 million by the time Fermi hits. While in the short term, this is not great for consumers (less choice, high price) this might be a blessing in the long term because we want two healthy competitors and AMD has been anything but healthy the last two or more years. We need two healthy competitors to keep prices down as well as to spur innovation.

I also believe AMD has close to 60% of the mobile GPU sector recently (Q3 2009 onward). And while that number could change in an instant, it bodes well for the long term financial health of AMD.

 

[tuteja1986]

Jackalas , Nvidia ain't going no where :! they are still more profitable and have a bigger GPU R&D team. They just went lazy and thought ATI was slowly dieing. Nvidia will strike back but can easily maintain business on TESLA which will end up hurting AMD and ATI if they can get something comporable out.

 

[Wreckage]

Well considering that around 20 million cards were sold in the 3rd quarter in 2009, that would place DX11 sales at around 10%

 

[Obsoleet]

Let me guess, this "will not matter soon as FergiFX is so almighty all will forget no one owns one (or can afford one)". Ah, not even sure how Nvidia will downplay this one. Guess that's why they're a marketing company, to figure this stuff out.

 

[happy medium]

I hope they sell more 58xx series, it gives me more used cards to choose from when Fermi ships and people sell them to have the latest and greatest chip.
Mabe I can pick up a 5850 for under 200$ in the spring.

 

[at80eighty]

Well considering that around 20 million cards were sold in the 3rd quarter in 2009, that would place DX11 sales at around 10%

and it also means that by the time Fermi (that's your talking point amirite?) launches, they have more than a few million less customers as not everyone is the ubertech crowd who rotates cards every 4 months


akugami is right - a long term healthy ATI will keep Nv more on their toes - ATI should up their marketing & go for the kill in the first cycle of this generation

 

[lavaheadache]

Well considering that around 20 million cards were sold in the 3rd quarter in 2009, that would place DX11 sales at around 10%

Typical of you to charge full steam into this thread and drop a marketshare fact. I'm sure once Fermi comes out we will stop hearing out of your mouth how useless DX11 is.

There is one thing you can be sure of. If there weren't 40nm yield issues right now, that 2 millionth number would have happend sometime ago.

Also I'm sure the selling point of these new Radeons isn't cause they have dx11 support, that's just a perk. The selling point is that they completely mop the floor with Nvidia's finest offerings and at an attractive price.

 

[lavaheadache]

and it also means that by the time Fermi (that's your talking point amirite?) launches, they have more than a few million less customers as not everyone is the ubertech crowd who rotates cards every 4 months


akugami is right - a long term healthy ATI will keep Nv more on their toes - ATI should up their marketing & go for the kill in the first cycle of this generation

I'm willing to bet that they will have an ACE up thier sleeves when Fermi debuts. Not that I'm suggesting Fermi will be a bad product. I'm sure it will be quite the opposite.

Something tells me that AMD will be releasing the "x1900 xtx" version of the 5870 right when Fermi debuts. The x1900 xtx had those fabulous 48 shader units on top of an x1800 architecture which definately changed the course of events to come

 

[nismotigerwvu]

I'm willing to bet that they will have an ACE up thier sleeves when Fermi debuts. Not that I'm suggesting Fermi will be a bad product. I'm sure it will be quite the opposite.

Something tells me that AMD will be releasing the "x1900 xtx" version of the 5870 right when Fermi debuts. The x1900 xtx had those fabulous 48 shader units on top of an x1800 architecture which definately changed the course of events to come

The classic "spring refresh" does look more likely by the day. Even if it is a binned higher clocked sku ala the 4890 and plays fermi to a draw it would be a be win for ATI. If they roll out a new core (say +1 SIMD core or something more significant ) it would almost be an r600 role reversal.

 

[akugami]

Well considering that around 20 million cards were sold in the 3rd quarter in 2009, that would place DX11 sales at around 10%

How about if we just say, AMD DX11 parts are outselling nVidia DX11 parts by an infinite amount. Or maybe, nVidia is last place in DX11 hardware sold in the last three months. Or how about, Demand for AMD DX11 parts outstripping supply.

 

[at80eighty]

I'm willing to bet that they will have an ACE up thier sleeves when Fermi debuts. Not that I'm suggesting Fermi will be a bad product. I'm sure it will be quite the opposite.

Something tells me that AMD will be releasing the "x1900 xtx" version of the 5870 right when Fermi debuts. The x1900 xtx had those fabulous 48 shader units on top of an x1800 architecture which definately changed the course of events to come

Pretty sure about that. They already have the speed king - now they are probably sitting it out till they can see the Fermi specs and then make a card that slices through the key price segment - make a killer bang for buck card & coast possibly through the rest of the year at this point


they still need to ramp up marketing regardless - moar vendor support would be great

 

[ew915]

oh nice out of 2mill dx11 cards i think 100 of them were 5970

 

[nemesismk2]

Well considering that around 20 million cards were sold in the 3rd quarter in 2009, that would place DX11 sales at around 10%

Is it just me or does anyone else after reading Wreckage's posts remind you of someone called Rollo maybe?

 

[nemesismk2]

oh nice out of 2mill dx11 cards i think 100 of them were 5970

Is that a fact or a guess?

 

[nitromullet]

Predicting NVIDIA's response on...ead... What else would you expect them to do?

 

[StrangerGuy]

Lets hope AMD can use their GPU arm to keep their dismal CPU division afloat.

 

[Nemesis 1]

Is it just me or does anyone else after reading Wreckage's posts remind you of someone called Rollo maybe?

No he not Rollo , Last weak we had a new member that had me thinking he was wreckage but it wasn't . This guy had a brain. When I figured out who it was I dropped my shop KEYs in the toilet I was laughing so hard.

But notice after I posted that link in another thread how the heat got turned up here by the marketers for NV

 

[Nemesis 1]

Even tho many here may not realize it ,Their is a new player in The VPU market soon you will all recognize this fact . No its not Intel. But I do expect Intel to buy this company in the coming months or even weeks. Its also funny how AT reported The TegraII and was all teary eyed about the dual cortex 9 . But failed to report the 545 from imagination using the same 2 cortex9 cpus . But to their creadit he did mention the 540 , I wonder what he thinks now that the news is out about the 545 . Its also amusing that so far that its being said its only 200mgz when it easily does 4oo mgz but a differant power level. Also it comes with configurable number of cores . 2010 is going to be Rocking.

 

[Nemesis 1]

Intel has shown phones working with there tech but the real big news willcome with the release of this cpu .

Word of a 32nm Intel Atom processor has emerged, courtesy of a report by UBS Securities. The roadmap shows a chip platform under the codename Medfield, set to launch in 2010, with onboard graphics and other I/O functionality currently handled by the chipset. Both single and dual-core versions are tipped, and the report suggests that netbooks will evolve “from from basic web page consumption to multimedia consumption including high-definition (HD) video”, although it’s unclear if this is general speculation or based on Intel’s expectations for Medfield.


Current Intel Atom processors are built using 45nm technology, and have a separate graphics core and I/O chipset. They’re due to be replaced in 2009 by Pineview processors, which will integrate the memory controller and aspects of the system logic chipset. Pineview is based on the Lincroft System on Chip (SoC), which will form a double-act with the Langwell I/O chip; Medfield appears to be a combination of Lincroft and Langwell.

Meanwhile, according to the UBS report, Intel will continue to use PowerVR-based graphics technology from Imagination Technologies for its Lincroft-based MIDs, prioritizing its power efficiency. This would allow it to compete with ARM-based devices until the 32nm Midfield chipset launches

 

[evolucion8]

11,000,001 if I can find a 5970... as for nvidia's response... 3D SURROUND VISION. LOL.

LOL I have another one, PhysX!!! and 60%

Welcome to Wreckage Bingo!!

Back on topic, is quite stellar reaching such high volume of shipped cards, plus DX11 games only few months later after its debut, AMD really did it right.

 

[ronnn]

Wonder how many of those shipped cards are sold?

 

[nemesismk2]

No he not Rollo , Last weak we had a new member that had me thinking he was wreckage but it wasn't . This guy had a brain. When I figured out who it was I dropped my shop KEYs in the toilet I was laughing so hard.

But notice after I posted that link in another thread how the heat got turned up here by the marketers for NV

The NV marketers are doing harm to Nvidia by trolling on the forums. Fermi is going to be a great range of video cards like the 5000 Series have been for ATI and people who visit a forum don't need Fermi jammed down their throat.