Sometimes I think suffering massive brain trauma may be the best way to really relate to some posters on these forums.
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If you are some drooling idiot fanboy not much.
I can't fathom what these two sentences contributed to the discussion.
ATi wants to brag about their DX11 market penetration. They hype it everywhere they can and have press releases for rather miniscule sales milestones.
It's a company trying to score marketing points -- something that happens all the time -- why the bitterness?
By comparison, their outdated DX9 parts continue to dominate the gaming market. The amusing part about this entire situation is that the thing holding ATi seeing rapid deployment of DX11 back is ATi's far, far more popular gaming options.
The situation with consoles is also hardly new. The console cycle will always slow down the pace of new technology adoption. You could have lodged the same complaint years ago when the 8800-series came out: consoles were inhibiting the adoption of DX10.
In the end people bought the DX10 parts for their "obsolete" DX9 performance; and the situation is no different today.
But, and I think this is the crucial point, *any* increase in the availability and install base of DX11 parts speeds up the process. As soon as NV has an offering and it starts selling, the process of DX11 adoption will speed up.
Are they prematurely cheering themselves on? Of course, but that's what companies do.
If you are, as you say, interested in what DX11 can do for gaming, then you'd be cheering them on as well -- and cheering NV to get their DX11 parts out as quickly as possible. Only a substantial install base will convince developers to code for DX11 features.