BATTLE OF THE BOLTS! -- GTX 780 Lightning vs. R9 290X Lightning @ 1080p --

[tollingalong]

True but the cards are still not in the same price or performance bracket.

That's mainly due to the mining market. Nvidia never reduced their prices to meet AMD cards because no one could buy AMD cards. Remember the $900 290s and $500 280s? Mainly investors would buy those because they'd get their money back via tax returns.