[Benchlife] R9 480 (Polaris 10 >100w), R9

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maddie

Diamond Member
Jul 18, 2010
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AMD does have a history of exaggerating things, y'know. If the entry point for VR is 970ish performance, then I suppose he could be talking about a decently cut P10 that's slightly worse than 970 performance for something less than what the 970 goes for.
All statements to the contrary.

You're saying that we will get the same perf/$ from Polaris 10 as we get from GTX970. Seeing that this reasoning also applies to R9 390, you are directly implying no perf/$ improvement with Polaris over present generation.

This is becoming hilarious. Keep well sir.
 

garagisti

Senior member
Aug 7, 2007
592
7
81
Even if Polaris 10 performed identically to my current 390 I'd still get one.

To me, the likely price difference between those two after a 390 resale is worth half the power usage (plus any potential performance increase).
Well, DP 1.3, HDMI 2.0a with HDCP 2.2 compliance, Full h265 hardware decoding is also there to look forward to.
 

airfathaaaaa

Senior member
Feb 12, 2016
692
12
81
AMD does have a history of exaggerating things, y'know. If the entry point for VR is 970ish performance, then I suppose he could be talking about a decently cut P10 that's slightly worse than 970 performance for something less than what the 970 goes for.

tell me what is the point of having a 970 perf on a chip that aims at the fury lines? D:
 

garagisti

Senior member
Aug 7, 2007
592
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I did say "up to". So far I'm not wrong. I certainly won't count a paper launch.

I wasn't expecting AMD to abandon the high end all together. I guess they need to focus on consoles.
Nvidia's not launching a full Pascal chip for 1080Ti / Titan or something like that at the same time. Does that mean Nvidia's abandoning the high end? Or do you think it has more to do with process, and both companies slowly moving to bigger chips.
 

csbin

Senior member
Feb 4, 2013
856
411
136
AMD planning to launch Polaris architecture end of May

http://videocardz.com/59753/amd-polaris-launch-end-of-may

It is said that AMD is planning a big announcement of Polaris architecture between May 26th to 31st. The event would take place in ‘Las Vegas of Asia’, which is Macau. This event could take place shortly before Computex.
AMD has allegedly already sent invitation to media outlets, however many have been omitted. This event would probably begin with a briefing for the press, and end with a press conference similar to Capsaicin.
So there’s a good chance Radeon 400 series based on Polaris 10 and 11 would make its first appearance at Computex presented by both AMD and its partners.
 

S.H.O.D.A.N.

Senior member
Mar 22, 2014
205
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41
Well, I did not expect AMD to hold a separate Polaris presentation so close to Computex itself.

Depending on how optimistic one would want to be about the 400 series, it might mean anything from empty PR spinning hot air to a one-two punch of reveal/release through AIB channels to cut the legs from under the 1070.

The joys of rumour season.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
Well, I did not expect AMD to hold a separate Polaris presentation so close to Computex itself.

Depending on how optimistic one would want to be about the 400 series, it might mean anything from empty PR spinning hot air to a one-two punch of reveal/release through AIB channels to cut the legs from under the 1070.

The joys of rumour season.

The 1070 and 1080 are now effectively $449 and $699 cards until AIBs prove otherwise and have good supply of $379 1070s. That means AMD has the entire $99-$329 market all to itself. Mainstream buyers don't just magically go from a $249-299 card to a $449 card. That's not even the same market segment.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
The 1070 and 1080 are now effectively $449 and $699 cards until AIBs prove otherwise and have good supply of $379 1070s. That means AMD has the entire $99-$329 market all to itself. Mainstream buyers don't just magically go from a $249-299 card to a $449 card. That's not even the same market segment.
I mean Nvidia jumped mainstream buyers who wouldn't have bought a 970. Now, Nvidia will try to get those people again with a 380 1070. This isn't Nvidia banking on getting people to purchase based on price range but on marketing.
 

Mopetar

Diamond Member
Jan 31, 2011
8,004
6,446
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The 1070 and 1080 are now effectively $449 and $699 cards until AIBs prove otherwise and have good supply of $379 1070s. That means AMD has the entire $99-$329 market all to itself. Mainstream buyers don't just magically go from a $249-299 card to a $449 card. That's not even the same market segment.

I think a more interesting question is if AMD raises Polaris 10 prices to fill some of that gap. The rumors and information we have suggest it should within spitting distance of the 1070, and unless they expect wide availability of the 1070 within 1 month instead of just limited amounts Founder Edition cards, they're leaving a lot of money on table if they only charge $329.

If there's enough availability I can easily see a lot of customized Polaris 10 GPUs that will be filling in that gap.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
I think a more interesting question is if AMD raises Polaris 10 prices to fill some of that gap. The rumors and information we have suggest it should within spitting distance of the 1070, and unless they expect wide availability of the 1070 within 1 month instead of just limited amounts Founder Edition cards, they're leaving a lot of money on table if they only charge $329.

If there's enough availability I can easily see a lot of customized Polaris 10 GPUs that will be filling in that gap.

Nvidia is using a nearly 40% larger chip though.
 

Mopetar

Diamond Member
Jan 31, 2011
8,004
6,446
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Nvidia is using a nearly 40% larger chip though.

The 1070 doesn't use 100% of that chip and we've known for a while now that Samsung's process has slightly better density than TSMC's process because Apple dual-sourced their SoC.

There's a lot of open ended questions (Pascal DX12 improvements, Polaris architecture improvements, Polaris clock speed increases, how much of a cut chip the 1070 is, etc.) and depending on what estimates you use to answer those questions, you can start to estimate how close in performance Polaris will be to the 1070.

I think that in general on an overall basis the 1070 will be better, but not by so much that it justifies a ~$120 price difference between itself and Polaris 10. Eventually when non-reference 1070's become available, about half of that gap vanishes and maybe looks more reasonable, but if the 1070 is only 10% better than Polaris 10 on average, it's a hard sell at $450.

NVidia may be holding the 1070 launch until June because they expect AMD to hard launch (or at least make more performance information public) and they want a better idea of Polaris 10's performance so they can tweak the 1070 stock clocks to better position it against Polaris 10. Either that or AMD releases at a higher price than they would have otherwise or allows customized 3rd party cards to overclock or provide better cooling solutions to fill that gap for them.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
I mean Nvidia jumped mainstream buyers who wouldn't have bought a 970. Now, Nvidia will try to get those people again with a 380 1070. This isn't Nvidia banking on getting people to purchase based on price range but on marketing.

I think you and I will have to agree to disagree on this point. I do not consider $380-450 videocards a mainstream market segment. At first, the hype that you can get a $380-450 videocard with Titan X performance will sound amazing, but then you realize for 1080p 60Hz gaming, a $200 card with ~ R9 390 level of performance is fast enough, so why spend the extra $?

Despite how popular 970/980 were on online forums, 970 managed to garner 5.10% on Steam in 1.5 years, while 980 and 980Ti sit at less than 1% each. 970 seems to be the exception, not the rule since the most popular cards are all in the sub-$300 price ranges per Steam:
http://store.steampowered.com/hwsurvey

For example, here in Canada if 1070 reference is $449, it'll show up as $449 x 1.30 = $584 + 13% tax = $660 CAD.

You think mainstream buyers spend that kind of $ on a videocard?

I think that in general on an overall basis the 1070 will be better, but not by so much that it justifies a ~$120 price difference between itself and Polaris 10. Eventually when non-reference 1070's become available, about half of that gap vanishes and maybe looks more reasonable, but if the 1070 is only 10% better than Polaris 10 on average, it's a hard sell at $450.

10%? They can be 25-30% slower and still have way better price/performance.

$299 = 100% base
$449 = 51% more expensive for 25-30% more performance is still worse value

$150 is still a lot of $ to spend. It's like going from an i3-6100 to almost an i7-6700! Someone building a new rig would be stupid as hell to get an i3-6100 + 1070 over an i5-6600K OC / i7 6700 + Polaris 10 for 1080p gaming.

The vast majority of PC gamers are also reluctant to admit that older CPUs are a severe bottleneck for 1080p with 980Ti level of GPU performance.










I guarantee it there will be many gamers on this forum and others with old Nehalem, Sandy and Ivy and Vishera CPUs thinking a 1070 is a good upgrade just because their GTX780/970 was a good fit for their old CPU 2 years ago.

The one thing you can count like clock work is people on AT doing everything possible to never admit a GPU upgrade isn't worthwhile due to a CPU bottleneck for 1080p gaming. Considering most people are still using peasant 1080p 60Hz gaming monitors, it's surprising this point hasn't been brought up more yet.

What it means is that a stock i5-2400/i5-2500K/i5 3570K is going to neuter 1070/1080's performance by a solid 25-30% in many modern titles. That's why AMD needs to market Polaris 10 as a mainstream GPU that's the best fit for older systems which as you can imagine is also far more predominant than people running Sandy i5/i7s @ 4.5Ghz or even more modern Haswell/Skylake users.
 
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swilli89

Golden Member
Mar 23, 2010
1,558
1,181
136
Nvidia's not launching a full Pascal chip for 1080Ti / Titan or something like that at the same time. Does that mean Nvidia's abandoning the high end? Or do you think it has more to do with process, and both companies slowly moving to bigger chips.

You're being very vague. Let's talk die size as that is the only constant, terms like "high end" "mid range" constantly get redefined to suit a poster's agenda.

AMD was forced abandon 300mm2+ dies because they lacked engineering resources.

Going back to 5870, 6970, 7970, 290x, AMD has ALWAYS had a chip in the 300mm range to start off a new gen. Likewise, they have ALWAYS had a chip down in the lower 200mm2 range ready to go.

They never had to make this "choice". Its pretty obvious they had to develop only 1 chip and so they chose Polaris to focus on OEM/laptop/under $300 gaming crowd. You better believe if they had the money they would have had Vega out this June, yields are most definitely not a problem at ~350mm2 right now.
 

Despoiler

Golden Member
Nov 10, 2007
1,966
770
136
You're being very vague. Let's talk die size as that is the only constant, terms like "high end" "mid range" constantly get redefined to suit a poster's agenda.

AMD was forced abandon 300mm2+ dies because they lacked engineering resources.

Going back to 5870, 6970, 7970, 290x, AMD has ALWAYS had a chip in the 300mm range to start off a new gen. Likewise, they have ALWAYS had a chip down in the lower 200mm2 range ready to go.

They never had to make this "choice". Its pretty obvious they had to develop only 1 chip and so they chose Polaris to focus on OEM/laptop/under $300 gaming crowd. You better believe if they had the money they would have had Vega out this June, yields are most definitely not a problem at ~350mm2 right now.

Ahh AMD doesn't have Vega ready because HBM2 isn't in volume production. It has nothing to do with money.
 

Mopetar

Diamond Member
Jan 31, 2011
8,004
6,446
136
10%? They can be 25-30% slower and still have way better price/performance.

$299 = 100% base
$449 = 51% more expensive for 25-30% more performance is still worse value

No one reasonably expects value to scale linearly though. Everyone should know that if they buy at the high end the cost goes up more than the performance does. Not everyone buys that way, but you can't deny that if the performance gap is only 10%, that AMD is leaving money on the table at $330.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
I think you and I will have to agree to disagree on this point. I do not consider $380-450 videocards a mainstream market segment. At first, the hype that you can get a $380-450 videocard with Titan X performance will sound amazing, but then you realize for 1080p 60Hz gaming, a $200 card with ~ R9 390 level of performance is fast enough, so why spend the extra $?

Despite how popular 970/980 were on online forums, 970 managed to garner 5.10% on Steam in 1.5 years, while 980 and 980Ti sit at less than 1% each. 970 seems to be the exception, not the rule since the most popular cards are all in the sub-$300 price ranges per Steam:
http://store.steampowered.com/hwsurvey

For example, here in Canada if 1070 reference is $449, it'll show up as $449 x 1.30 = $584 + 13% tax = $660 CAD.

You think mainstream buyers spend that kind of $ on a videocard?



10%? They can be 25-30% slower and still have way better price/performance.

$299 = 100% base
$449 = 51% more expensive for 25-30% more performance is still worse value

$150 is still a lot of $ to spend. It's like going from an i3-6100 to almost an i7-6700! Someone building a new rig would be stupid as hell to get an i3-6100 + 1070 over an i5-6600K OC / i7 6700 + Polaris 10 for 1080p gaming.

The vast majority of PC gamers are also reluctant to admit that older CPUs are a severe bottleneck for 1080p with 980Ti level of GPU performance.

That's where you and I differ. You think gamers will use logic and time and time again we see they vote with emotion.
Look at how the Nvidia marketing machine is positioning already before Polaris launch. I just don't see amd out playing amd, especially when the argument means gamers have to use logic.
 

krumme

Diamond Member
Oct 9, 2009
5,956
1,595
136
What profit is there in vega anyway? Its a stupid old amd idea. Laptop, consoles and oem mainstream desktop is where it happens.
 

krumme

Diamond Member
Oct 9, 2009
5,956
1,595
136
When the first really true dx12 titles land in a year and start hammering those ace pascal is going to look worse than kepler and a polaris 10 will be faster than a 1080.

Remember what zlatan said. Pascal is more like tahiti in regards to asynch design.
 

Mopetar

Diamond Member
Jan 31, 2011
8,004
6,446
136
AMD was forced abandon 300mm2+ dies because they lacked engineering resources.

I think it's more a matter of yields still being too poor to support bigger chips, HBM2 and GDDR5X not being available in quantity, and AMD really needing to regain mobile market share more than engineering resources.

NVidia is going to have a mere trickle of chips coming out until the end of July and Vega is supposed to be even bigger than GP104, which suggests it would have been even more constrained if AMD wanted to release a big chip first. The 970 proved that ~$300 is a sweet spot in the market and AMD may be able to capture a lot of sales by targeting that segment.
 

digitaldurandal

Golden Member
Dec 3, 2009
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I think Polaris was the focus because of Nintendo and maybe Sony. They are both purchasing a large number of chips. Assuming that Polaris is the basis for one or both of those consoles it is like printing money. I think that Sony wants to upgrade their console quickly and own the VR market, if they succeed they'll be essentially first to market and may reap benefits for generations from it. They are also putting chips into their VR headsets. How many sales does AMD have from these deals?

People are saying things about Vega being so far behind but if the performance of Pascal we are given is after the overclock then honestly they're not in much trouble there. Of course real world performance remains to be seen.

I have already made the choice to stick with AMD this round. I decided I want to replace my 3 monitors and I wanted freesync/gsync. The pricing difference in getting two monitors was in excess of 350 bucks more to go with Nvidia - without the GPU. Making Pascal an expensive proposition for me.
 

maddie

Diamond Member
Jul 18, 2010
4,787
4,771
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No one reasonably expects value to scale linearly though. Everyone should know that if they buy at the high end the cost goes up more than the performance does. Not everyone buys that way, but you can't deny that if the performance gap is only 10%, that AMD is leaving money on the table at $330.
Within the present climate, then not true.

If AMD tries to have a small price delta, their sales will be abysmal, loosing them more revenue overall even though it might appear to have higher margins.

That is why I see them appealing more to OEMs. As I have said before, business to business is outside of glamor marketing and staged intros. They have a much better chance there, once they have a competitive product.
 

maddie

Diamond Member
Jul 18, 2010
4,787
4,771
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I think Polaris was the focus because of Nintendo and maybe Sony. They are both purchasing a large number of chips. Assuming that Polaris is the basis for one or both of those consoles it is like printing money. I think that Sony wants to upgrade their console quickly and own the VR market, if they succeed they'll be essentially first to market and may reap benefits for generations from it. They are also putting chips into their VR headsets. How many sales does AMD have from these deals?

People are saying things about Vega being so far behind but if the performance of Pascal we are given is after the overclock then honestly they're not in much trouble there. Of course real world performance remains to be seen.

I have already made the choice to stick with AMD this round. I decided I want to replace my 3 monitors and I wanted freesync/gsync. The pricing difference in getting two monitors was in excess of 350 bucks more to go with Nvidia - without the GPU. Making Pascal an expensive proposition for me.
Anyone has an idea on HBM2 availability?

Small Vega should not be much larger than GP104. It might even be very similar if you cater for the die savings with HBM2 memory controllers. 2 stacks of HBM2 being sufficient. That would be hilarious if Vega [small] came out around the time 1080 really started to ramp. Perhaps a sort of 1080 release with very low quantities and a Nova edition for early adopters.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
No one reasonably expects value to scale linearly though. Everyone should know that if they buy at the high end the cost goes up more than the performance does. Not everyone buys that way, but you can't deny that if the performance gap is only 10%, that AMD is leaving money on the table at $330.

Ya, I get that but that's what made 970 such a good seller against 960 and 980.

$329 970 3.5GB (+64.5% more expensive)
$200 960 2GB

970 was 59% faster at 1080p
http://www.techpowerup.com/reviews/ASUS/GTX_950/23.html

That's very close to linear and basically linear if you consider you get 3.5GB of VRAM.

If Polaris 10 has 8GB of GDDR5 vs. 1070's 8GB, that's like-for-like. At this point who is going to pay $450 for a card that's 20% faster than a $300 card? That's a horrible deal unless 1070 AIB versions have 20-25% overclocks and Polaris 10 cannot overclock much.

That's where you and I differ. You think gamers will use logic and time and time again we see they vote with emotion.
Look at how the Nvidia marketing machine is positioning already before Polaris launch. I just don't see amd out playing amd, especially when the argument means gamers have to use logic.

That's fine when the cards are closely priced.

Then again, NV fans will justify anything. Remember 770 2GB-4GB for $380-$450 vs. $299 280X.

My favourite will be how NV fans will start recommending the much more expensive 1070 but for the entire duration of 960's existence when R9 290 after-market cards were going for $50-80 more they ignored R9 290 at all costs. :sneaky:

Anyway, using all the logic you presented, everything you've positioned is that lower end gamers will wait for 1050/1060/1060Ti while higher end gamers will skip Polaris 10 and go straight towards 1070/1080. Using your arguments then, no matter what people will choose NV over AMD.

How do you explain then AMD getting destroyed in the sub-$300 markets since February 2014 even before 970/980 even showed up? You continue to deny this fact. AMD lost the most market share to cards other than 970/980/980Ti. It is precisely why they are going in first with Polaris 10/11.

The 970 proved that ~$300 is a sweet spot in the market and AMD may be able to capture a lot of sales by targeting that segment.

Ya and initially NV is launching $450 1070. That's nowhere close to 970's price. When 970 came out, literally the first day you could buy some cards for $329.99. Unless somehow suddenly people start paying $400-450 for GPUs, then I don't see how the 1070 will suddenly sell more than the entire Polaris 10 stack.
 

Mopetar

Diamond Member
Jan 31, 2011
8,004
6,446
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That would be hilarious if Vega [small] came out around the time 1080 really started to ramp.

AMD's own timelines put Vega at the tail end of 2016 and into Q1 2017. We know that there are supposed to be both big and small Vega chips, but beyond that we don't have much of an idea if they both launch around the same time, or we see Vega 11 at the end of the year and Vega 10 later in 2017.

Either way, the 1080 should have ramped by August at the very latest so I don't see that happening.
 
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