It's the same company as Beach Camera, I think they rebranded themselves to give themselves more of an "internet tech superstore" appeal. I've bought a few times from them and had to return something that didn't work out, and they were great about it. No hesitation recommending them as an etailer.
Great deal on this panel too, I've had the VG278H for over a year and love it. The increased size and performance over the 1st-gen 120Hz panels are fantastic, whether you use this for 2D@120Hz or 3D.
One thing users who are buying this for 2D@120Hz may want to look into is whether or not you need to buy the 3D Vision emitter to get 120Hz to work. I think there was a hack/mod that enabled LightBoost with AMD cards, so that may work for those who have no interest in 3D.