Originally posted by: chrisbtx
Originally posted by: Vcize
Seriously, what retarded marketing person came up with the idea that having a sale would end up selling non-sale items? When I see an ad for something I want on sale, I go in to the buy that. If I wanted something else, I'd get it when I wanted it.
Honestly I can't remember the last time I walked into Best Buy for some $10 blank dvd's deal and though to myself "hmmm, plasma TV's, I haven't bought one of those lately."
There are two reasons I can think of that the marketing people get this idea from:
The first one is accessories... like when a sale is on for a dvd burner, printer, or something of the like (this doesn't apply for your example, as in things that don't really require accessories don't help out much). They expect the customer to come in and get the dvd burner (this will be my example, because it works best to illustrate) and get the blank cd/dvd spindle deal as well as some cd/dvd labels. For those out there who are scared to go into their computers, more profit will be earned through those customers paying the store to install them. A lot of potential profit from one sale item, right? (with printers you'd have regular/photo paper, a usb cable, ink, etc....)
It's also the small stuff that is where those marketing people get the idea from. Many people (not members of forums like these obviously) are weak and give in to impulse buying. They bank on people walking into the store and either seeing things that they like while on the way to the sale item, on the way back from it to the register, or while waiting in line, and make an impulse purchase. And there are also the people that walk into the store and go "Oh yeah... I forgot that I'm low on batteries/paper/dvdr's/etc." Basic idea is that the customer will get it eventually somewhere, but most people would rather just get it all at one place, so they try to get them to come to their store to get what all they are needing. I can't justify driving 10-20 minutes to a different place to save a couple of bucks, because a good deal of that savings is lost in the cost of gas in order to get there (most people don't seem to take gas into account), so I would go ahead and get everything I was needing at the same place so long as it was a reasonable price difference.
That's just my view on the matter....