Big Price Drops Coming from ATI?

[apoppin]

Originally posted by: blckgrffn
They already are! The 6600 is as good if not better than a 9800Pro and can be had for ~$100! I know you are going to want beches, but all I have is first hand experience....

My 6600 scores 6480 in 3dMark03 and 2820 in 3dMark05... not many 9800 class cards can get there, not to mention actually play D3@1280*1024, if that is important to you.

Nat

are you kidding?
:Q

my 9800xt does 3005 in 3d05
:shocked:

you should score higher than that.


ANYway, ati would not be wise to start a price war. 25% is pretty steep . . . i guess you can get a 9800p for $90-115 now

if i were in charge, i'd especially concentrate on the long run . . . and perfecting and making generally available crossfire . . . i know i wouldn't paperlaunch anything although i'd get r520 samples out to the reviewers,

 

[johnnqq]

if the xl finally goes below 250, i will definitely buy it.

 

[HDTVMan]

Originally posted by: apoppin

Originally posted by: blckgrffn
They already are! The 6600 is as good if not better than a 9800Pro and can be had for ~$100! I know you are going to want beches, but all I have is first hand experience....

My 6600 scores 6480 in 3dMark03 and 2820 in 3dMark05... not many 9800 class cards can get there, not to mention actually play D3@1280*1024, if that is important to you.

Nat

are you kidding?
:Q

my 9800xt does 3005 in 3d05
:shocked:

you should score higher than that.


ANYway, ati would not be wise to start a price war. 25% is pretty steep . . . i guess you can get a 9800p for $90-115 now

if i were in charge, i'd especially concentrate on the long run . . . and perfecting and making generally available crossfire . . . i know i wouldn't paperlaunch anything although i'd get r520 samples out to the reviewers,

With 111 days of inventory 10% is not going to move chips.

 

[Keysplayr]

ATI...... The next 3dFX.....
Something bad is going to happen here.

 

[xTYBALTx]

Originally posted by: HDTVMan
You know what would be interesting is if NVIDIA did a price drop first since ATI possibly cant retaliate that would begin putting ATI in the red. Bad for us but this might be NVIDIA's chance at putting a massive hurt on ATI.

When someone gets baked beans at the supermarket, they might see one can costs $.89, one is $.99, and one is $1.19. You'd be surprised how many people grab the $1.19.

Charging a higher price for a product generates its own "premium" marketing.

 

[jules301h]

When do you all think the 6800gt's will come down in price? I'm hoping that if ATI drops prices, NVIDIA will also drop the prices on their 6800GT's.

 

[HDTVMan]

Originally posted by: xTYBALTx

Originally posted by: HDTVMan
You know what would be interesting is if NVIDIA did a price drop first since ATI possibly cant retaliate that would begin putting ATI in the red. Bad for us but this might be NVIDIA's chance at putting a massive hurt on ATI.

When someone gets baked beans at the supermarket, they might see one can costs $.89, one is $.99, and one is $1.19. You'd be surprised how many people grab the $1.19.

Charging a higher price for a product generates its own "premium" marketing.

In later threads I decided ATI only has the sub 100 market and that if NVIDIA positions the 6600 in the 9800 price range it could deliver some serious hurt on ATI.

 

[HDTVMan]

Being that the 7800 is 550.00 and that the 6800Gt in SLI at a cost of over 650.00 I would think the 6800Gt should be priced around 250.00? But if cards are selling nothing will change here. I dont see the NVIDIA camp changing any mid and high level card prices much. Just the low end. 6600GT could be in the 125 range but I am just wishfull thinking.

 

[apoppin]

Originally posted by: HDTVMan

Originally posted by: apoppin

ANYway, ati would not be wise to start a price war. 25% is pretty steep . . . i guess you can get a 9800p for $90-115 now

if i were in charge, i'd especially concentrate on the long run . . . and perfecting and making generally available crossfire . . . i know i wouldn't paperlaunch anything although i'd get r520 samples out to the reviewers,

With 111 days of inventory 10% is not going to move chips.

with 'nothing' to replace that inventory, why blow it out?

 

[Drayvn]

Originally posted by: HDTVMan

Originally posted by: blckgrffn
Holy cow! They have a super big inventory! 111 days vs their target 60! That is 4 months, ages in this market! Makes me feel foolish for buying an x800xl at this point, maybe we will see the employee pricing like GM here to clear some of it out

Thats a bad inventory level and again another sign that price drops will have to happen because if they cant clear out inventory with current prices its not magically going to start dissapearing. Its also a bad sign all together which supports the notion that ATI chips just arent selling.

On the Xbox 360 ATI will get a small portion for each XBOX 360 sold however they dont own the technology this time around like Microsoft did with NVIDIA. Nvidia could work on the prices and cheaper better yeilds to make more profits but ATI cannot. Microsoft owns the technology so microsoft can control the manufacturing pricing. So if the die shrinks and its cheaper to make the chips the savings are passed to microsoft instead of giving ATI larger profit margins. This is good for both companies but not as lucrative as ATI should hope. Its definately a free money without any overhead deal which is good for ATI.

ATi dont build any of the chips, its all down to MS, all ATi are getting paid for a royalties on every Xbox 360 sold. As they designed and tested and handed it to MS. Thats all, after that all they do is have support staff for MS and thats it.

 

[jasonja]

Originally posted by: keysplayr2003
ATI...... The next 3dFX.....
Something bad is going to happen here.

Not even close. 3Dfx was a blip on the graphic card radar. They were around for 3 years and mindlessly wasted big money on TV commercials and never had a single OEM deal. They focuses solely on the highend and had nothing for the average market where the real money is.

ATI has been around for 20 years and has been thru many dips highs and lows. They are well diversified in many markets (not just PC products) not to mention they have a nice war chest of cash in the bank.

 

[Gstanfor]

Originally posted by: blckgrffn
Holy cow! They have a super big inventory! 111 days vs their target 60! That is 4 months, ages in this market! Makes me feel foolish for buying an x800xl at this point, maybe we will see the employee pricing like GM here to clear some of it out

LOL! Is there any such thing as (competent) management at ATi??? you would have thought they would have learnt from the squillions of excess R2xx/RV2xx chips they ordered not to make that mistake again.

Perhaps they should fire a few lying, competition slurring PR guys (starting with Richard Huddy) and hire some accountants and a stock conrolller instead...

 

[ddogg]

Originally posted by: nitromullet

ATI needs to paper launch what they cant do to get some focus off NVIDIA and do some price drops.

That would serve no purpose but to add insult to injury for all the potential ATI customers. ATI has a horrible track record for paper launches now. The X800's were late, the X850's were late (after they promised it would not be), and there has been no sign of CrossFire which they launched at Computex. IMO, ATI really should not try to attract attention to itself at the moment unless they actually have something to show, and judging by their silence lately, someone at ATI agrees.

exactly...paper launching the R520 would totally destroy their reputation. "hell they cant even get out their crossfire boards and they're paper launching their next gen cards" would be the reactions of consumers.

 

[ronnn]

Originally posted by: ddogg
exactly...paper launching the R520 would totally destroy their reputation. "hell they cant even get out their crossfire boards and they're paper launching their next gen cards" would be the reactions of consumers.

And if they release a killer card, a few nvidiots and salemen will remember and the rest of us will forgive and buy the damm thing. Look at all the scandels surrounding nvidia up until the 6800 line was released - people just don't care. They congratulate themselves for not buying a 5950 ultra and buy the card that appeals. The same as if Nvidia releases a new card this July and prices of the 7800gtx drop to $400.00 - people will feel stupid - but buy the new card. Personally I am hoping Ati dumps their current cards at very low prices......

edit: Would also be nice if Nvidia dumped their lower IQ, noisy cards at the same time.

 

[Zebo]

Good! I love when companies price war, means consumers make profit. Now if we could just get AMD to start losing big again we could get $44 X2's like old t-bred days!!!

 

[SynthDude2001]

Originally posted by: Zebo
Good! I love when companies price war, means consumers make profit. Now if we could just get AMD to start losing big again we could get $44 X2's like old t-bred days!!!

lol, wouldn't that be nice :laugh:

 

[Keysplayr]

Originally posted by: jasonja

Originally posted by: keysplayr2003
ATI...... The next 3dFX.....
Something bad is going to happen here.

Not even close. 3Dfx was a blip on the graphic card radar. They were around for 3 years and mindlessly wasted big money on TV commercials and never had a single OEM deal. They focuses solely on the highend and had nothing for the average market where the real money is.

ATI has been around for 20 years and has been thru many dips highs and lows. They are well diversified in many markets (not just PC products) not to mention they have a nice war chest of cash in the bank.

I was actually exaggerating this time, but what I actually should have said was;

There is no ArtX to rescue ATI this time. ATI purchased ArtX and their R300 tech and absorbed it. ATI held on to this architecture longer than anyone cares to talk about all the way up to the X850 series. Is ArtX and it's employees part of ATI now? Or did ATI just purchase the technology for the R300?

So, if the latter is true, is ATI going to just be mediocre again? I truly hope this isn't the case. This is what I meant about something bad is going to happen. Just a feeling. Not that I want it to. What do you all think?

 

[HDTVMan]

Originally posted by: Drayvn

Originally posted by: HDTVMan

Originally posted by: blckgrffn
Holy cow! They have a super big inventory! 111 days vs their target 60! That is 4 months, ages in this market! Makes me feel foolish for buying an x800xl at this point, maybe we will see the employee pricing like GM here to clear some of it out

Thats a bad inventory level and again another sign that price drops will have to happen because if they cant clear out inventory with current prices its not magically going to start dissapearing. Its also a bad sign all together which supports the notion that ATI chips just arent selling.

On the Xbox 360 ATI will get a small portion for each XBOX 360 sold however they dont own the technology this time around like Microsoft did with NVIDIA. Nvidia could work on the prices and cheaper better yeilds to make more profits but ATI cannot. Microsoft owns the technology so microsoft can control the manufacturing pricing. So if the die shrinks and its cheaper to make the chips the savings are passed to microsoft instead of giving ATI larger profit margins. This is good for both companies but not as lucrative as ATI should hope. Its definately a free money without any overhead deal which is good for ATI.

ATi dont build any of the chips, its all down to MS, all ATi are getting paid for a royalties on every Xbox 360 sold. As they designed and tested and handed it to MS. Thats all, after that all they do is have support staff for MS and thats it.

Your right its a cash cow that has no overhead. I tried to say that but I guess it didnt come out. Yesterday my fluid intake was low on caffiene.

 

[jiffylube1024]

Speculation threads sure are fun!

 

[narcotic]

I pretty much disagree with the general opinion here, I mean, sure there might be a little price drop, but nothing massive. Simply since it'll hurt ATI in the future.

 

[Drayvn]

Originally posted by: HDTVMan

Originally posted by: Drayvn

Originally posted by: HDTVMan

Originally posted by: blckgrffn
Holy cow! They have a super big inventory! 111 days vs their target 60! That is 4 months, ages in this market! Makes me feel foolish for buying an x800xl at this point, maybe we will see the employee pricing like GM here to clear some of it out

Thats a bad inventory level and again another sign that price drops will have to happen because if they cant clear out inventory with current prices its not magically going to start dissapearing. Its also a bad sign all together which supports the notion that ATI chips just arent selling.

On the Xbox 360 ATI will get a small portion for each XBOX 360 sold however they dont own the technology this time around like Microsoft did with NVIDIA. Nvidia could work on the prices and cheaper better yeilds to make more profits but ATI cannot. Microsoft owns the technology so microsoft can control the manufacturing pricing. So if the die shrinks and its cheaper to make the chips the savings are passed to microsoft instead of giving ATI larger profit margins. This is good for both companies but not as lucrative as ATI should hope. Its definately a free money without any overhead deal which is good for ATI.

ATi dont build any of the chips, its all down to MS, all ATi are getting paid for a royalties on every Xbox 360 sold. As they designed and tested and handed it to MS. Thats all, after that all they do is have support staff for MS and thats it.

Your right its a cash cow that has no overhead. I tried to say that but I guess it didnt come out. Yesterday my fluid intake was low on caffiene.

Ahh sorry mate, got the wrong jist of it. No worries.

 

[bob4432]

Originally posted by: blckgrffn
Nope, I was just careful in selecting my 6600, which was supposed to come at 450/550 but came only at 450/500. It's a "turboforce" Gigabyte model that can be had for $107 at NewEgg in the 128 model. So that was my stock speed, and there I believe it could really beat a 9800 at everything except maybe 3dMark2001SE, but that isn't so important anymore, is it?

And I agree with your take on the X800XL in PCIe, I just picked up an AGP flavor one for about $210 so I will get my taste of ATI after a pretty long time, computer wise.

Also, it is apparent that ATI isn't going to meet its demise anytime soon, if the market were that bad then Nvidia probably would have tanked during the FX early nforce days!

referring to your 6600 you say you don't o/c but rather it was "careful selection" in choosing your 66600, but in your sig you say it is at 460/575...that sounds o/c to me...so munky was correct when he claimed you o/c'd your 6600...

 

[Emultra]

I'm not sure, but in Sweden, ATi seems more popular this generation, and that's not OEM i'm talking about.

Of course, I haven't made a big survey or anything, but many people have X800's and X850's of different kinds.

Though there seem to be a sizable amount of 6800GT's as well, and - incredibly, given the Swedish prices - a 6800 Ultra here and there too.

 

[Busithoth]

Originally posted by: jasonja

Originally posted by: keysplayr2003
ATI...... The next 3dFX.....
Something bad is going to happen here.

Not even close. 3Dfx was a blip on the graphic card radar. They were around for 3 years and mindlessly wasted big money on TV commercials and never had a single OEM deal. They focuses solely on the highend and had nothing for the average market where the real money is.

ATI has been around for 20 years and has been thru many dips highs and lows. They are well diversified in many markets (not just PC products) not to mention they have a nice war chest of cash in the bank.

That seems like revisionist history to me.
I think 3Dfx threw away their future by manufacturing their own cards. That, and a slew of other reasons threw them into the dustbin of history. Too bad, too. Glide really was superior (not from the programmer's side, apparently...)

BUT, I also hope ATI rises again to deliver nice mid-to-high performance cards.

SLI sounds like a gimmick to me, but also a nice alternative to have handy.

If ATI does a price drop, I very well would pick up a x800xt PE, which would be the fastest card that fits in my shuttle.

long live the competition, as everyone benefits.