Here are two similarly equipped bikes (carbon frame and Shimano Ultegra components)
Richardson Bike Mart (one of the biggest bike stores in Dallas)
http://bikemart.com/product/12trek-madone-5.2-c-130905-1.htm
Frame Trek 500 Series OCLV Carbon w/E2, BB90
Fork Bontrager Race X Lite Carbon w/E2 carbon steerer
Rims/Wheels Bontrager Race wheelset
Hubs See Rims/Wheels
Spokes See Rims/Wheels
Tires Bontrager R3, 700 x 23c
Crankset Shimano Ultegra compact
Chainwheel 50/34
Front Derailleur Shimano Ultegra
Rear Derailleur Shimano Ultegra
Rear Cogs Shimano 105, 10-speed: 11-28
Shifters Shimano Ultegra STI
Handlebars Bontrager Race Blade VR-C
Tape/Grips Bontrager Gel
Stem Bontrager Race X Lite
Brake Levers Shimano Ultegra STI
Brakes Shimano Ultegra
Saddle Bontrager Affinity 3
Seat Post Bontrager Ride-Tuned Carbon seatmast cap
Bikes Direct:
http://www.bikesdirect.com/products/motobecane/immortal_ice_x.htm
Frame 2.7 Pound Monocoque High Modulus Carbon Fiber with replaceable derailleur hanger, 2x H2O bosses
Fork AeroCarbon SL High Modulus Monocoque Carbon Fiber with Carbon Crown+Steerer 1.125 inch
Headset Cane Creek IS2 Sealed Bearing Threadless 1.125 inch
Derailleurs Shimano Ultegra 6700 10 Speed (20 Spd total) front and rear
Shifters/Levers Shimano Ultegra 6700 10 Speed STI (20 Speed total)
Brakes Shimano Ultegra 6700 aluminum calipers
Hubs Mavic Ksyrium Equipe sealed bearings
Rims Mavic Ksyrium Equipe with UB Control rim surface
Crank/BottomBracket Ultegra 6700 53/39T integrated with External Bearing Bottom Bracket
Cassette/Chain Shimano 6700 Ultegra 10 Speed 11-28T, Shimano CN HG6700 Ultegra 10spd Chain
Saddle Ritchey PRO Streem, Road Racing, hollow CrMo rails
Seatpost Ritchey PRO Carbon Fiber 27.2mm
Stem Ritchey WCS Aluminum 1.125 inch steerer, 31.8mm clamp
Handlebars Ritchey Logic II WCS Butted Aluminum Ergo Bar
Pedals N/A
Tires Vittoria Rubino PRO Kevlar 700x23c, Presta valve tubes
Color BlackCarbon
Sizes 50, 53, 56, 59 and 62cm
$1800 at Bikes Direct and $3400 at LBS...the LBS bike doesn't even have all Ultegra on it...