jcwagers, its a good thing the rest of the world didn't go to the "blockbuster school of math."
1. Based on real statistics, most movies that are rented are new releases or popular movies. Blockbuster realizes this, so their stock includes many multiples of those movies most likely to be rented. If you look through your "late fee" list, I'm sure the type of movies being rented predominately falls into this category of "likely to be rented" movies.
2. The type of renter with 0 common sense, and 0 responsibility, and who acquires late fees in excess of $100, typically is not going to be renting your only digitally mastered DVD of Citizen Cane, instead you'll find him renting one of 50+ copies of bad santa, or any movie with the Rock.
So where exactly is blockbuster losing this money that you can't "fathom" ?? Its certainly not from some joe schmuck renter who returns a late copy of Lord of the Rings, and prevents someone from renting it, because we all know there are 3 walls covered with Lord of the Rings.
And its certainly not losing money because it refunded some arbritary late fees it assigned to customers. Because the late fees exist as a means to make more money off of well meaning but sometimes forgetful customers behind a guise of legitimacy.
Blockbuster CEOs better take note, the customers have spoken with their feet and their stampede toward netflix