Time for AMD and MSFT/NVDA jump out of the x86 boat too. to AMD is better to port the Ryzen IP to ARM....
Why jump out of x86? Both AMD and MSFT have ARM licenses and have had or considered ARM architectures in their products.
MSFT have so many products for the enterprise which are mainly x86 only.
For usual desktop professional workloads x86 is much faster than ARM.
For server ARM is far away for usual scalable cloud hosting, virtualized environments, Compute backends, WebApi gateways etc etc. compared to x86. Check out Phoronix benchmarking of 96 Core ARM vs Power and x86, it is barely faster than a single Ryzen 1800X in most benchmarks.
AMD has more to gain from x86 than from ARM.
One thing x86 should do is start dropping off archaic features which take up silicon space. From what I read there are many.
ARM SoCs are for now seems much better suited for portable devices though.
The problem with x86 is that we had stagnation in a major part of the decade due to no competition. Competition among ARM Licensees is fierce.
If you have ever opened an RFQ to SoC suppliers you can see how fierce the competition is.
For NVDA though they are on the ARM bandwagon since the Tegra 1days, makes total sense for them.
Why they are hanging around in x86 is because of that juicy PCIe bus for both client compute and Enterprise ML.
nvidia supplies ARM SoCs to many OEMs which usually the general gaming public are not aware of because they don't show up in any reports or news being B2B transactions.
With the booming API Hosting and Computes Services ( for IoTs and ML/AI ), Azure is doing well for MSFT (as do AWS etc) and from what I see, x86 is usually the only choice.
What is interesting now is the fight between Intel, AMD and the other ARM SoC makers on a near parity in manufacturing processes.
Also not only the ARM SoCs will gain a leap in performance and efficiency moving to 7 nm, but x86 as well. These few quarters are interesting because lots of designs are transitioning to 7nm/10nm and for x86 a return to competition after years of stagnation.