Blue Moon beer has great marketing

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LegendKiller

Lifer
Mar 5, 2001
18,256
68
86
It's not as horrible as some others beers. Is it the best wheat beer? No, but most places don't sell good wheat beers like a Hoegaarden. I'll take it over normal bud/miller/coors any day.
 

xSauronx

Lifer
Jul 14, 2000
19,586
4
81
i dont care for blue moon, but the winter moon is decent, as in the harvest moon (though lacking in pumpkin) is drinkable. its not bad beer for the price, but its also not outstanding.
 

TallBill

Lifer
Apr 29, 2001
46,044
62
91
I'm Belgian, we don't put orange slices in out white beer. Some people put a lemon slice in it but an orange?????

Someone actually ordered a blue moon the other day and requested a lemon. Part of me wanted to congratulate her for being correct, part of me wanted to slap her for putting fruit in her beer.
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,403
8,199
126
Re: Fruit in the beer.

We put fruit (mangos, apples, peaches, act) over things like chicken, fish and pork. We put fruit in salads. We put fruit in cookies. We put fruit on pancakes and waffles. Fruit just compliments or enhances existing flavors. (or lack there of)

And guess what...some beer is actually brewed with things like lemon or orange zest. Blue moon in particular has *some* kind of orange flavor so adding an orange slice just further enhances that already present flavor.

Same thing with many other various types of wheat that have yeasts, hops, or spices that favor a more tangy citrus flavor like a lemon.

The real women are the ones making fun of fruit in the beer.

If it tastes good, then it tastes good. Fuck off.
 

edro

Lifer
Apr 5, 2002
24,328
68
91
Blue Moon is a great marketing story, but it also a great beer.
In the summer, I would rather have nothing else than an ice cold Blue Moon.

I love wheat beers though.
 

rcpratt

Lifer
Jul 2, 2009
10,433
110
116
Re: Fruit in the beer.

We put fruit (mangos, apples, peaches, act) over things like chicken, fish and pork. We put fruit in salads. We put fruit in cookies. We put fruit on pancakes and waffles. Fruit just compliments or enhances existing flavors. (or lack there of)

And guess what...some beer is actually brewed with things like lemon or orange zest. Blue moon in particular has *some* kind of orange flavor so adding an orange slice just further enhances that already present flavor.

Same thing with many other various types of wheat that have yeasts, hops, or spices that favor a more tangy citrus flavor like a lemon.

The real women are the ones making fun of fruit in the beer.

If it tastes good, then it tastes good. Fuck off.
:wub:
 

MrX8503

Diamond Member
Oct 23, 2005
4,529
0
0
Re: Fruit in the beer.

We put fruit (mangos, apples, peaches, act) over things like chicken, fish and pork. We put fruit in salads. We put fruit in cookies. We put fruit on pancakes and waffles. Fruit just compliments or enhances existing flavors. (or lack there of)

And guess what...some beer is actually brewed with things like lemon or orange zest. Blue moon in particular has *some* kind of orange flavor so adding an orange slice just further enhances that already present flavor.

Same thing with many other various types of wheat that have yeasts, hops, or spices that favor a more tangy citrus flavor like a lemon.

The real women are the ones making fun of fruit in the beer.

If it tastes good, then it tastes good. Fuck off.

I don't mind fruit in beer, but I don't like overly sweet beer. If I want to drink juice I'd grab a Caprisun, not a Beer. For example, I hate apple cider beer, its like drinking apple cider. Apple cider is not beer.
 

TallBill

Lifer
Apr 29, 2001
46,044
62
91
I don't put fruit on my meat. I don't eat salads or cookies. I don't put fruit in my beer.
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,403
8,199
126
I don't mind fruit in beer, but I don't like overly sweet beer. If I want to drink juice I'd grab a Caprisun, not a Beer. For example, I hate apple cider beer, its like drinking apple cider. Apple cider is not beer.

I don't think I've ever seen anything list as "apple cider beer". It's either cider or it's not.

Cider is made from fermented apple juice. It is not grain derived.
 

dougp

Diamond Member
May 3, 2002
7,950
4
0
I don't mind fruit in beer, but I don't like overly sweet beer. If I want to drink juice I'd grab a Caprisun, not a Beer. For example, I hate apple cider beer, its like drinking apple cider. Apple cider is not beer.

As vi said, no shit, because it's not BEER. It is a fermented cider, and it is labeled as such. Hell, it's one of the easiest things to homebrew.
 

TallBill

Lifer
Apr 29, 2001
46,044
62
91
I don't think I've ever seen anything list as "apple cider beer". It's either cider or it's not.

Cider is made from fermented apple juice. It is not grain derived.

Haha, my bar has a beer of the month which is slightly discounted. In november, it was Woodchuck Cider.

Which is comical, because as you mentioned it isn't a beer and should never be referred to as a beer. It's a draft cider. I can and will occasionally drink one, but it isn't beer. People gave me a funny face whenever I rattled that off as our special.

Btw, that's tasty with a shot of caramel vodka poured into it. Caramel apple..
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,403
8,199
126
I don't put fruit on my meat. I don't eat salads or cookies. I don't put fruit in my beer.

More power to you then.

Many people on the other hand love a fruit derived reduction on their pork or chicken or using lemons and other spices as an aromatic when cooking fish. Citrus flavors add a very nice combination of sweet, acidy, and zest to many things...including beer.
 

Zargon

Lifer
Nov 3, 2009
12,240
2
76
yes its a chick beer

too much coriander

wouldnt need the orange if they would lay off the overpowering coriander when brewing

IMO leinie's beat them at their own game with sunset wheat which is similar without the overpowered flavor present in blue moon

dont really drink either, not my cup of tea

I do love harvest and full moon though
 

Specop 007

Diamond Member
Jan 31, 2005
9,454
0
0
Its a good middle of the road beer thats a step above the normal domestic stuff and thats popular enough I can go most places and not have to drink Bud Light.

Good enough for me.

So this down to Earth average Joe is happy.
 

dougp

Diamond Member
May 3, 2002
7,950
4
0
yes its a chick beer

too much coriander

wouldnt need the orange if they would lay off the overpowering coriander when brewing

IMO leinie's beat them at their own game with sunset wheat which is similar without the overpowered flavor present in blue moon

dont really drink either, not my cup of tea

I do love harvest and full moon though

Funny, I don't taste the coriander in Blue Moon, but I don't drink it due to the macro-label. Now the coriander in Blache du Bruxelles - that's a LOT. But just because a beer is a certain style doesn't mean it's a chick beer. One of the volunteer's at my local brewery is a big ol' biker and he primarily drinks wheat beers.

As for fruit in beer - a brewer once said on a tour that they don't care if you put fruit in their beer, as long as you're drinking their beer. A chef doesn't say "Don't put ketchup on my steak!" As long as you enjoy the product, do with it as you please.
 

bobdole369

Diamond Member
Dec 15, 2004
4,504
2
0
1. People hate domestic brews as a massive trend

2. Concoct an all-new 100% American brew from the very labs of Coors

3. Mention NOTHING about Coors, market it as a 'Belgian White' (now sued and called Belgian-style), even set up its own website and say it's from Blue Moon Brewing Company.

4. 99% of mass market thinks it's a hip Belgian brew and now enjoys mainstream success

The proof is in the pudding. I could care less about Coors marketing, I've never heard of Blue Moon before I saw something new and tried it. It was sub-par in taste and body, nothing at all like a Belgian. Therefore I never bought more of it. Case closed.
 

bobdole369

Diamond Member
Dec 15, 2004
4,504
2
0
Funny, I don't taste the coriander in Blue Moon, but I don't drink it due to the macro-label. Now the coriander in Blache du Bruxelles - that's a LOT. But just because a beer is a certain style doesn't mean it's a chick beer. One of the volunteer's at my local brewery is a big ol' biker and he primarily drinks wheat beers.

As for fruit in beer - a brewer once said on a tour that they don't care if you put fruit in their beer, as long as you're drinking their beer. A chef doesn't say "Don't put ketchup on my steak!" As long as you enjoy the product, do with it as you please.

Lots of German's drink wheat-style beers - Hefeweissen, weissbier, wiezen, witbier, etc. I happen to enjoy a hefeweissen from time to time and would never consider a wheat beer a chick beer. Haven't you ever seen German porn?
 

sourceninja

Diamond Member
Mar 8, 2005
8,805
65
91
Blue moon is not a bad beer. It's not the best in its class, but it's good enough. I'd drink it if someone offered me one. I'm not a beer snob though, I drink what I like. I tend to enjoy microbrews for their stronger alcohol contents and flavors (Anything imperial is basically made for my taste buds). I don't like bud or miller, but it has never had anything to do with being a big company, it's purely on taste (I however do not like how they have put the hurt on smaller competition with shady marketing and by keeping our draconian beer laws in place).

I've recently started brewing my own beer and I have enjoyed my product so much I'll probably never buy beer at the store again. I've made a great IPA, a awesome (if a bit too mild) rye pale ale, and I have a chocolate oatmeal stout and a raspberry wheat in the bucket right now finishing up.

To me, drinking is not some test of being a man. It is about enjoying the finer things in life. I don't eat steak to prove I'm a man, I eat steak that tastes good. Beer is no different in this regard. I'll drink a 'girly' drink if I'm in the mood for something sugary. Anyone who thinks me less of a man is welcome to come to the gym and go a few rounds in the ring.

I put fruit in my beers. In fact, I have a wheat in my fermenter right now with rasberries in it!
 

TallBill

Lifer
Apr 29, 2001
46,044
62
91
Funny, I don't taste the coriander in Blue Moon, but I don't drink it due to the macro-label. Now the coriander in Blache du Bruxelles - that's a LOT. But just because a beer is a certain style doesn't mean it's a chick beer. One of the volunteer's at my local brewery is a big ol' biker and he primarily drinks wheat beers.

As for fruit in beer - a brewer once said on a tour that they don't care if you put fruit in their beer, as long as you're drinking their beer. A chef doesn't say "Don't put ketchup on my steak!" As long as you enjoy the product, do with it as you please.

You've never met a chef then. I knew a chef that was irate about salt and pepper even being on the tables. He'd probably want to kick a customer out if they put ketchup on his steak.

His food was ungodly tasty.
 

Zargon

Lifer
Nov 3, 2009
12,240
2
76
Funny, I don't taste the coriander in Blue Moon, but I don't drink it due to the macro-label. Now the coriander in Blache du Bruxelles - that's a LOT. But just because a beer is a certain style doesn't mean it's a chick beer. One of the volunteer's at my local brewery is a big ol' biker and he primarily drinks wheat beers.

As for fruit in beer - a brewer once said on a tour that they don't care if you put fruit in their beer, as long as you're drinking their beer. A chef doesn't say "Don't put ketchup on my steak!" As long as you enjoy the product, do with it as you please.

I didnt say anything about belgian whites being chicky, I meant blue moon specifically. its overly sweet and has fruit tones to it, which IMO makes it chicky. Maybe its not the corriander that I am disliking,it could be the clove that it supposedly in it

its no berry weiss though which is a total chick beer

and uh...if you go to a REAL 'bistro' with a true chef, he would likely care that you put ketchup on his whatever it is your ordered, because if it was supposed to have it he would have put it on there for you

I sample alot of the 'micro macros' because well, they are generally well priced and some are pretty decent.

Michelob makes alot of decent beers even though its AB



Blue moon is not a bad beer. It's not the best in its class, but it's good enough. I'd drink it if someone offered me one. I'm not a beer snob though, I drink what I like. I tend to enjoy microbrews for their stronger alcohol contents and flavors (Anything imperial is basically made for my taste buds). I don't like bud or miller, but it has never had anything to do with being a big company, it's purely on taste (I however do not like how they have put the hurt on smaller competition with shady marketing and by keeping our draconian beer laws in place).

I agree, if its the only 'micro' on tap I might have a blue moon, but I would probably get a macro ale if thats all they had that was good


I had their grand cru a few weeks ago, it was slightly crisper but a rougher 'boozy' finish compared to regular blue moon, certainly not worth the price increase
 
Last edited:

sourceninja

Diamond Member
Mar 8, 2005
8,805
65
91
I went to a place that served burgers without mustard. I asked for mustard and was told "The chef doesn't believe in mustard on his burgers, he uses his own special djon sauce".

I told the waitress to inform the chef I would not be eating there.


I got my mustard.
 
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