I bet insurance companies love this matte BMW paint.
I know I'm the minority, but I have never given a shit about the paint job. Yeah, I like it to look nice and do its job protecting the body panels (so yeah address scratches and chips and stuff), but I'm never going to baby the paint. If its a car I liked enough to care much about that I'd budget for a new paint job every so often. Or say, if I had one of the new Vipers I would get some nice vinyl wraps and have them put on by someone that won't fuck it up. I think it'd be especially cool there for the snake skin metaphor (yes I know that's silly).
As for matte, I like it fine and I like glossy fine, just depends on the actual color, style (stripes or accents included) and overall look of the car.
Anyone remember the guy that does $50,000 clean jobs (obviously that's an oversimplification) on Veyrons and stuff?