I pay $50 a month for OOL because I don't get cable TV. I've said it before, the service is good, but their customer service sucks. They lie all the time. Also their price increases, but their speed decreases.
Also, 10mb/1mb is only the cap. Most people without tweaking would average about 2500-3500 down, but it depends on the neighborhood. If you tweak it you should always be able to get at least 3500 down if theres not something wrong, but when talking to them you must lie and exxagerate horribly bad speeds. I'm not sure what the average up speeds are but I get around 90KB/s. You can't upload all the time, or else they will cap your upload to around 20KB.