That car really needed to be a 305hp AWD STi with two doors.
Yep, if they push the power up a bit more and do some sort of launch control feature, they could market it as a sort of budget GT-R. With the price increase that's happened to the GT-R they could get away with a pretty good markup and it'd still be quite a bargain vehicle, and it would give them a unique vehicle while differentiating itself more from the Toyota.
They could even do a special 22B version with ~400hp and/or lighter weight and do a huge markup.
I really don't understand the departure from AWD. Or why Toyota is selling it as a Scion. I realize it keeps it cheap to have it RWD, but man, that could be my DD if it was AWD!
I think they really missed out on leveraging two different models. As it is now, they seem to be competing with each other, and its just that there's a dearth of cheap good handling RWD coupes (that aren't Miatas you know so guys can buy them and not be called gay) that is enabling their success. We definitely need some competition here.
A 2750lb 250hp RWD coupe for $25K would be the recipe for success. Really wish Nissan and Mazda would get back in that market. Mazda seems like they can't figure out what they want to make (a Miata coupe, RX-8 replacement, RX-7 replacement) and Nissan seems more intent on making the fatty Z coupes.
I'm still surprised that Ford seems to be leveraging the Ecoboost 4 cylinder of the next Mustang as a step above the V6. I'd have expected it to maybe be more of a cheap track focused coupe to butt in on the FR-S/BRZ market 250-300hp turbo 4 with the new Mustang platform sounds like it would enable them to have done that. They could even price it similarly to the V6 one, where the V6 is more of the smooth touring type of vehicle.