Budweiser and Miller merge

Homerboy

Lifer
Mar 1, 2000
30,859
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http://www.jsonline.com/business/na...daporgc4a86a549d2a41fe90af7e5b-332287592.html

BRUSSELS (AP) - The world's top two beer makers agreed Tuesday to join forces to create a company that would control nearly a third of the global market and bring together top U.S. brands Budweiser and Miller Genuine Draft.

After turning down five offers, British-based brewer SABMiller accepted in principle an improved takeover bid worth 69 billion pounds ($106 billion) from Anheuser Busch InBev, which along with Budweiser makes Corona, Stella Artois and Beck's.

However, the sheer scale of the deal is likely to run into resistance from regulators, notably in the U.S. and China, amid concerns it could stifle competition and decrease choice for consumers. They could force the companies to sell some brands - such as either the Budweiser or Miller brands.

Having dismissed previous proposals over the past few weeks as undervaluing the company, the directors of SABMiller unanimously agreed to an offer that values each SABMiller share at 44 pounds. SABMiller's two biggest shareholders, Marlboro owner Altria and Colombia's BevCo would get both cash and shares for their combined 41 percent stake.

AB InBev has until Oct. 28 to come up with a formal offer if U.K. regulators grant an extension to the takeover talks. In that time, the two sides will work on the terms and conditions of the takeover offer as well as the financing of the deal.

The markets think the deal is now very likely and SABMiller's shares were trading right near the bid price. In early afternoon trading in London, they were up 9 percent at 39.47 pounds. AB InBev's share price was 2 percent higher at 100.30 euros in Brussels.

In statements, the two companies said the all-cash offer represents a premium of around 50 percent to SABMiller's share price on Sept. 14, the last trading day before renewed speculation of an approach from AB InBev emerged.

According to Tuesday's statements, AB InBev has agreed to pay $3 billion to SABMiller if the deal fails to close because of failure to get regulatory approval or the clearance of AB InBev shareholders.

Connor Campbell, a financial analyst at Spreadex, cautioned that a deal "is going to come under intense, potentially deal-ending, scrutiny from regulators."

The new company would have annual sales of $73.3 billion and its market share of 31 percent would dwarf that of its next biggest competitor, Heineken, with 9 percent.

Market leader AB InBev already has six of the world's largest beer brands. SABMiller, which is based in London, has Peroni, Grolsch and Milwaukee's Best among its stable of beers.

For AB InBev, a deal would allow it to bolster its presence in Africa and Australia, where it is not as dominant as it currently is in Europe, North Africa and Asia.

The beer industry has been consolidating for the past decade as brewers seek to gain clout with suppliers, distributors and retailers.

"The global beer market overall is largely flat and in some regions is declining as other beverages such as wine continue to penetrate," said Professor John Colley of Warwick Business School. "Micro brewers and their highly differentiated cask ales also continue to make progress."

AB InBev has a history of making acquisitions and will be looking to find cost savings from the deal as well as more clout with suppliers.

Colley says to "expect substantial redundancies" over the coming year, potentially in head offices and country management teams.

"AB InBev has both a reputation and demonstrable track record for being able to effectively extract these savings," he said.

SABMiller employs 69,000 people in 83 countries. AB InBev has 155,000 workers in 25 countries.

Details of the savings have not been published yet and will probably have to wait until a deal is formally agreed upon.

Louise Cooper, an independent analyst in London, said one of the consequences of the higher deal price will be more job losses than the original plan may have envisioned.

"The more that the bidder offers, the more cost cutting needs to happen to make the deal work financially," she said. "SAB executives have done a good job for their shareholders - and their own executive compensation schemes - by driving up the bid price. But they have not done such a great job for their employees, more of whom will have to lose their jobs."
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,483
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On one hand I really don't care because I rarely drink something from either of those companies. On the other hand, it's all the more power they now hold and leverage they control in the industry. That is not a good thing.

The only thing I can say is - buy local brews and support your local economies. There's a lot of very good beer out there with some incredibly interesting and good hearted owners making it.
 
Nov 8, 2012
20,828
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On one hand I really don't care because I rarely drink something from either of those companies. On the other hand, it's all the more power they now hold and leverage they control in the industry. That is not a good thing.

The only thing I can say is - buy local brews and support your local economies. There's a lot of very good beer out there with some incredibly interesting and good hearted owners making it.

Plenty of people here are too stupid to realize... This isn't Miller and Budweiser merging. This is 70% of all brews merging.

That stuff you buy that you think is craft? probably a good 90% chance that it's not and is owned by InBev (Bud).

Honestly, I don't understand how companies can even fathom that shit like this isn't a monopoly on the market.


Here is a list of all brands under InBev (AB): https://en.wikipedia.org/wiki/AB_InBev_brands
Here is a list of all brands under SABMiller: https://en.wikipedia.org/wiki/SABMiller_brands
 
Last edited:

Ruptga

Lifer
Aug 3, 2006
10,246
207
106
Plenty of people here are too stupid to realize... This isn't Miller and Budweiser merging. This is 70% of all brews merging.

That stuff you buy that you think is craft? probably a good 90% chance that it's not and is owned by InBev (Bud).

Honestly, I don't understand how companies can even fathom that shit like this isn't a monopoly on the market.


Here is a list of all brands under InBev (AB): https://en.wikipedia.org/wiki/AB_InBev_brands
Here is a list of all brands under SABMiller: https://en.wikipedia.org/wiki/SABMiller_brands

As long as Deschutes and New Belgium never sell out, I don't really care. But, regulating the market isn't my job, of course I'd think differently if it were.
 

mmntech

Lifer
Sep 20, 2007
17,501
12
0
The beer industry will effectively become a monopoly with one giant brewer. Which probably won't change much in terms of selection, of brand name beers. The problem is that the big brewers have also been eyeing the retail end of the supply chain. Here in Ontario, The Beer Store (joint owned by InBev, Labatt/Coors, and Sapporo) came under fire last year for not stocking beer from smaller brewers. They do this through high listing fees and arbitrary production volume requirements. I spoke to one larger craft brewer who said it's basically impossible for them to get their beer sold there. They've also been putting pressure on the government owned liquor retailer (their only competition) to stop selling cases larger than a six pack. The controversy kind of twisted the government's arm to start allowing beer sales in grocery stores, but only on a very limited basis. They want to keep their monopoly too.

With a monopoly on production and retail, it would inevitably increase the price of beer. Probably by a lot. Americans can kiss their $1 PBRs goodbye.

Of course there's also the massive layoffs in a down economy. The two companies have already guaranteed this.
 

nakedfrog

No Lifer
Apr 3, 2001
59,219
13,811
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Plenty of people here are too stupid to realize... This isn't Miller and Budweiser merging. This is 70% of all brews merging.

That stuff you buy that you think is craft? probably a good 90% chance that it's not and is owned by InBev (Bud).

Honestly, I don't understand how companies can even fathom that shit like this isn't a monopoly on the market.


Here is a list of all brands under InBev (AB): https://en.wikipedia.org/wiki/AB_InBev_brands
Here is a list of all brands under SABMiller: https://en.wikipedia.org/wiki/SABMiller_brands
I think you're vastly overstating the chances there. Maybe it depends where you shop.
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,483
8,344
126
Plenty of people here are too stupid to realize... This isn't Miller and Budweiser merging. This is 70% of all brews merging.

That stuff you buy that you think is craft? probably a good 90% chance that it's not and is owned by InBev (Bud).

Honestly, I don't understand how companies can even fathom that shit like this isn't a monopoly on the market.

Yeah my fear is the power that a monopoly like that would have. I could just see them getting enough lobby dollars dropped into law makers pockets to say that all bottled/canned beer must conform to some special shape or have some kind of cost prohibitive anti-bacterial lining in that that independent breweries can't afford to keep up with.

They also have so much money that they can just walk into a brewery like Goose Island and go "Okay, how many suitcases of cash do we have to bring in here to have you sign over your business to us?

It's not good for the industry. People *MUST* vote with their wallet and support true local and independent brewers.
 

repoman0

Diamond Member
Jun 17, 2010
4,701
3,727
136
Plenty of people here are too stupid to realize... This isn't Miller and Budweiser merging. This is 70% of all brews merging.

That stuff you buy that you think is craft? probably a good 90% chance that it's not and is owned by InBev (Bud).

Honestly, I don't understand how companies can even fathom that shit like this isn't a monopoly on the market.


Here is a list of all brands under InBev (AB): https://en.wikipedia.org/wiki/AB_InBev_brands
Here is a list of all brands under SABMiller: https://en.wikipedia.org/wiki/SABMiller_brands

Here in New England, there's tons of good beer in bars, restaurants and stores that aren't on these lists. There are too many awesome little breweries in the northeast to drink any of this crap. I never really paid any attention to what company owns the beer I drink, but my favorites still ended up naturally gravitating towards beers that come from real craft breweries (Dogfish Head, Victory, Smuttynose, Harpoon even ... tons of others).
 
Last edited:
Nov 8, 2012
20,828
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I think you're vastly overstating the chances there. Maybe it depends where you shop.

I assure you I'm not. Go take a look at the 2 listings. You will see plenty of shit that you commonly associate with a smaller brewer and will say "Oh shit, that's owned by InBev?"
 
Nov 8, 2012
20,828
4,777
146
Yeah my fear is the power that a monopoly like that would have. I could just see them getting enough lobby dollars dropped into law makers pockets to say that all bottled/canned beer must conform to some special shape or have some kind of cost prohibitive anti-bacterial lining in that that independent breweries can't afford to keep up with.

They also have so much money that they can just walk into a brewery like Goose Island and go "Okay, how many suitcases of cash do we have to bring in here to have you sign over your business to us?

It's not good for the industry. People *MUST* vote with their wallet and support true local and independent brewers.

It's already bad enough... You go to places like an Airport or a Ballgame, and all you get is shit owned by InBev. They try to sneak in what they consider "craft" - but in reality it's owned by InBev, you just don't realize it.

Some places (thankfully) are starting to understand the trend towards craft micro breweries and are specifically targeting having them. That is definitely not what the normal was ~5-10 years ago. So I do see some hope in that. The problem is that the average american (~80% of the population) that can't even understand what goes on in politics (e.g. Can't name Speaker of the House) are also too stupid to understand who owns their beer that they drink.

....Goose Island is already owned InBev if you didn't know.... Not sure if you're using them as if they are considered craft or an example of one that is owned by InBev. Everyone seems to have their price. Only one I know of that is a major brand that hasn't been sold is Sam Adams.
 

Platypus

Lifer
Apr 26, 2001
31,046
321
136
If anything, Goose Island quality and consistency went up when they got acquired. They only make one or two beers for mass market that are worth drinking to begin with in my opinion, but that's another story. Their main brewpub still makes cool one-off/experimental stuff sometimes.

I'm fortunate enough to live around tons of awesome independent (for now) breweries making way better beer than average. This merger means nothing to me.

It's a story as old as time.. stay small and modestly wealthy and keep your street cred with a fickle public who would quickly drop you anyway for the next new thing.. or sell out and get rewarded for your efforts and still burn that same minority of a fickle audience.

Most people don't give a shit who makes the beer they drink, nor would they likely scoff at the prospect that it was made by someone owned by a giant congolmo...
 

nakedfrog

No Lifer
Apr 3, 2001
59,219
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I assure you I'm not. Go take a look at the 2 listings. You will see plenty of shit that you commonly associate with a smaller brewer and will say "Oh shit, that's owned by InBev?"
I already did, I wasn't aware of the Goose Island thing, but nothing else was a surprise.
 
Feb 6, 2007
16,432
1
81
That stuff you buy that you think is craft? probably a good 90% chance that it's not and is owned by InBev (Bud).

Fortunately I live in Oregon, so this sentiment is 100% untrue for my region. But for most of the country, I think you're probably right. Then again, most people also proudly drink Budweiser and/or Bud Light, so I don't think they really give a shit if their brand is owned by InBev. If anything, maybe it can help expand the footprint of something like Franziskaner or Elysian (Night Owl is still a ridiculously good pumpkin beer).
 

nakedfrog

No Lifer
Apr 3, 2001
59,219
13,811
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Fortunately I live in Oregon, so this sentiment is 100% untrue for my region. But for most of the country, I think you're probably right. Then again, most people also proudly drink Budweiser and/or Bud Light, so I don't think they really give a shit if their brand is owned by InBev. If anything, maybe it can help expand the footprint of something like Franziskaner or Elysian (Night Owl is still a ridiculously good pumpkin beer).
Even here in Nebraska, we have access to a good number of regional brews that are quite tasty.
 
Nov 8, 2012
20,828
4,777
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Fortunately I live in Oregon, so this sentiment is 100% untrue for my region. But for most of the country, I think you're probably right. Then again, most people also proudly drink Budweiser and/or Bud Light, so I don't think they really give a shit if their brand is owned by InBev. If anything, maybe it can help expand the footprint of something like Franziskaner or Elysian (Night Owl is still a ridiculously good pumpkin beer).

I say 90% because when I go to my every day grocery store, 90% of the beer isle is definitely owned by InBev/Miller. If you have a bit of knowledge you can usually pick out the crafts (or if you are knowledgeable on which breweries are in your area).

However... even with craft beers I have to say this: I fucking hate 6-packs. No, I don't want to risk $10 to have 6 of your seasonal beers that could possibly suck balls. I want to try one, see if it's any good - and if it is good continue to buy them.

Sadly our liquor store chain doesn't sell separate bottles like a lot of other places I have been to in other states. It makes me a sad panda
 

SlickSnake

Diamond Member
May 29, 2007
5,235
2
0
I'm sure this is an attempt to eventually merge the many redundant distribution channels and far flung shipping warehouses, because probably almost half the cost of making a beer (or any product) is going to be managing to get it into the stores to sell. And also partly because internet beer sales are still not a big thing, compared to most other consumer products that are more easily sold online.
 
Feb 6, 2007
16,432
1
81
I say 90% because when I go to my every day grocery store, 90% of the beer isle is definitely owned by InBev/Miller. If you have a bit of knowledge you can usually pick out the crafts (or if you are knowledgeable on which breweries are in your area).

However... even with craft beers I have to say this: I fucking hate 6-packs. No, I don't want to risk $10 to have 6 of your seasonal beers that could possibly suck balls. I want to try one, see if it's any good - and if it is good continue to buy them.

Sadly our liquor store chain doesn't sell separate bottles like a lot of other places I have been to in other states. It makes me a sad panda

You'd like Portland. Our grocery stores (not beer stores; grocery stores) have dedicated beer aisles with hundreds of regional craft beers including dozens or hundreds of different 22 oz bottles. All the images I found are hosted on blogspot so I can't post them here, but here are some examples from my local Fred Meyer (a local supermarket chain). This is literally the store I go to for all my groceries; it makes it very hard not to come out with a shopping cart full of beer and nothing else. And they very nicely relegate all the Miller / Coors / Bud macros to their own case so as to prevent any cross-contamination.
 

lupi

Lifer
Apr 8, 2001
32,539
260
126
wonder if miller can still get that free $3 billion if they refuse to meet regulator requirements for the sale to be completed.
 

jaha2000

Senior member
Jul 28, 2008
949
0
0
Fortunately I live in Oregon, so this sentiment is 100% untrue for my region. But for most of the country, I think you're probably right. Then again, most people also proudly drink Budweiser and/or Bud Light, so I don't think they really give a shit if their brand is owned by InBev. If anything, maybe it can help expand the footprint of something like Franziskaner or Elysian (Night Owl is still a ridiculously good pumpkin beer).

in southwest MI this is also 100% untrue. There are bars here that have 40+ handles, all with local stuff and no pisswater inbev crap.
 

JM Aggie08

Diamond Member
Jan 3, 2006
8,223
842
136
Plenty of people here are too stupid to realize... This isn't Miller and Budweiser merging. This is 70% of all brews merging.

That stuff you buy that you think is craft? probably a good 90% chance that it's not and is owned by InBev (Bud).

Honestly, I don't understand how companies can even fathom that shit like this isn't a monopoly on the market.


Here is a list of all brands under InBev (AB): https://en.wikipedia.org/wiki/AB_InBev_brands
Here is a list of all brands under SABMiller: https://en.wikipedia.org/wiki/SABMiller_brands

Wrong...just, so, so wrong.
 
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