Bulldozer prices leaked

lol123

Member
May 18, 2011
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Either these prices don't bode well for performance (I would have liked to see an AMD desktop processor at $1000 again, even though I probably wouldn't have bought it) or it just reflects the fact that Intel has priced performance CPUs at an historically low point with the i7-2600K at ~$300. AMD would probably have benefited from being able to sell CPUs at much higher prices than these and thereby with higher margins, although that's still possible to do at the server side with Valencia and Interlagos.
 

Soccerman06

Diamond Member
Jul 29, 2004
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So they intend to compete with SB i7, better have the performance to stay competitive at that price.
 

dma0991

Platinum Member
Mar 17, 2011
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I do not know why I keep hearing that since BD is priced similar to SB then it would mean that its performance should be around the price point it is competing against. Who knows AMD might want to price it similar to Intel offerings but may have a huge performance advantage at the same price point.

Would it make the CPUs from AMD look better in terms of performance if they priced their FX-8130P at $999?
 

RyanGreener

Senior member
Nov 9, 2009
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I think the competitive pricing is a good thing, assuming performance is the same/better. Gives people incentive to actually buy it.
 

lol123

Member
May 18, 2011
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I do not know why I keep hearing that since BD is priced similar to SB then it would mean that its performance should be around the price point it is competing against. Who knows AMD might want to price it similar to Intel offerings but may have a huge performance advantage at the same price point.

Would it make the CPUs from AMD look better in terms of performance if they priced their FX-8130P at $999?
At this point, considering that we have nothing else to go on in regard to performance, then yes. That would show that AMD has the confidence to go up against the i7-990X in what will probably the 8 core Bulldozer's strongest suit, heavily multi-threaded applications, and it would give AMD back some of their premium brand status instead of the "second rate, budget/value brand" image that I believe is hurting them in the desktop space and possibly even in the server and workstation market. I also still doubt that Bulldozer will be able to compete with the i7-2600K in terms of single-threaded performance but I would be happy to be surprised.
 

dma0991

Platinum Member
Mar 17, 2011
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At this point, considering that we have nothing else to go on in regard to performance, then yes. That would show that AMD has the confidence to go up against the i7-990X in what will probably the 8 core Bulldozer's strongest suit, heavily multi-threaded applications, and it would give AMD back some of their premium brand status instead of the "second rate, budget/value brand" image that I believe is hurting them in the desktop space and possibly even in the server and workstation market. I also still doubt that Bulldozer will be able to compete with the i7-2600K in terms of single-threaded performance but I would be happy to be surprised.

Considering that AMD is not the current market leader, pricing their CPUs at the level that LGA1366/LGA2011 are at is suicidal. AMD is aiming for the mainstream market for CPUs that the majority can afford. If AMD were to price it at what you wanted then many wouldn't even consider getting AMD.

Performance is still unknown so I don't place my bets on whether AMD will suck at single threaded performance and excel at multi threaded performance.
 

Absolution75

Senior member
Dec 3, 2007
983
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The large number of cores has me believe that either we'll be blown out of water due to the smaller manuf. proccess and a new architecture, or AMD is covering up their poor IPC with more cores.

Just seems like a lot of cores....


I hope its the former.
 

jimbo75

Senior member
Mar 29, 2011
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Does anybody actually believe AMD would make more cash selling the top end BD for $1000 compared to $340?
 
Mar 10, 2006
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Well, I will make the following argument:

AMD is trying to sell CPUs, and they want to draw away people who will buy Intel. So what better way to "beat" Intel in this multi-core frenzy than to..."out-core" them! For marketing purposes, nobody (i.e. Joe Blow) cares about whether the 8 core AMD gets decimated by a 6 core Intel. All they care about is "having more cores".

In fact, I was spec'ing out a system for my buddy. He went with an Athlon II x4 (for budget reasons) and would constantly tell me that he got a "quad core" for much cheaper than I got mine. Then he bought an 1100T and began saying, "Wow, I got a 6 core for $200! Still cheaper than your i7!"

Despite my explanations that per-core and per-clock, my CPU was faster, hence the higher price, he didn't care 'cause he had 6 cores.

Most people are like this, and AMD is going after sales by marketing "cores" like this. And I believe it will help them because why should I buy Intel's $600 Gulftown when I can get AMD's FX 6110 for only $240?

Clock-speed race, anybody?

EDIT: And they would ABSOLUTELY sell their top end chip for $999 if it performed at that level. They did so in the past! Because if it really did, they could price their other chips accordingly (FX 8130 = $999, FX 8110 = $600, FX 6110 = $399, FX 4110 = $200) . But these prices (which I'm becoming more and more convinced are legitimate) preclude this possibility, unfortunately.
 
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RyanGreener

Senior member
Nov 9, 2009
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Good point about the cores. One of my friends thinks an AMD X6 is faster than any i7 that's out there, which is laughable.
 

pantsaregood

Senior member
Feb 13, 2011
993
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Well, I will make the following argument:

AMD is trying to sell CPUs, and they want to draw away people who will buy Intel. So what better way to "beat" Intel in this multi-core frenzy than to..."out-core" them! For marketing purposes, nobody (i.e. Joe Blow) cares about whether the 8 core AMD gets decimated by a 6 core Intel. All they care about is "having more cores".

In fact, I was spec'ing out a system for my buddy. He went with an Athlon II x4 (for budget reasons) and would constantly tell me that he got a "quad core" for much cheaper than I got mine. Then he bought an 1100T and began saying, "Wow, I got a 6 core for $200! Still cheaper than your i7!"

Despite my explanations that per-core and per-clock, my CPU was faster, hence the higher price, he didn't care 'cause he had 6 cores.

Most people are like this, and AMD is going after sales by marketing "cores" like this. And I believe it will help them because why should I buy Intel's $600 Gulftown when I can get AMD's FX 6110 for only $240?

Clock-speed race, anybody?

EDIT: And they would ABSOLUTELY sell their top end chip for $999 if it performed at that level. They did so in the past! Because if it really did, they could price their other chips accordingly (FX 8130 = $999, FX 8110 = $600, FX 6110 = $399, FX 4110 = $200) . But these prices (which I'm becoming more and more convinced are legitimate) preclude this possibility, unfortunately.

If this is the case - which it may very well be - it isn't like Intel hasn't engaged in similar practices in the past. K8 destroyed Netburst in every imaginable way. It wasn't unusual to see a lowly Athlon 64 3200+ outperform Pentium 4 Extreme Editions, yet Intel held on to their "superior" status by advertising "hay guyz we gots more jiggahurts."

Clock speed wars.
Core wars.

What's next, cache wars?
 

Soleron

Senior member
May 10, 2009
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What's next, cache wars?

Current CPUs are fast enough for anyone who doesn't play games, transcode, do 3D rendering or edit large volumes of media. The CPUs in low-end Dell and HP builds overshoot the needs of that market by a few times.

I don't see that changing any time soon. So, CPUs won't have mainstream 'wars' and will increasingly focus on the markets that needs any and all advances in perf/watt they can get - servers, workstations and phones/tablets. All of which involves selling to integrators rather than consumers, so bullet point based marketing won't work.
 

Gigantopithecus

Diamond Member
Dec 14, 2004
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Current CPUs are fast enough for anyone who doesn't play games, transcode, do 3D rendering or edit large volumes of media. The CPUs in low-end Dell and HP builds overshoot the needs of that market by a few times.

I don't see that changing any time soon. So, CPUs won't have mainstream 'wars' and will increasingly focus on the markets that needs any and all advances in perf/watt they can get - servers, workstations and phones/tablets. All of which involves selling to integrators rather than consumers, so bullet point based marketing won't work.

This, this, this.

I'm less excited by Bulldozer than I am by Llano. However, anyone interested in the continual, rapid advancement of CPUs should be rooting for Bulldozer to return AMD to competitiveness at the high-end/enthusiast level.
 

RobertPters77

Senior member
Feb 11, 2011
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What's more interesting is that the FX4110 is going after the i5-2400 and not the 2500. So either BD performs similarly to SB(Like Phenom 2 vs Core 2.Less than 5% diff on average). Or that BD demolishes SB and Amd is expecting the 2500 to drop to the FX4110's level.

My guess is that the FX8k's are poised to deal with SB-E and bring down SB's for the FX4/6K to deal with.
 

Ben90

Platinum Member
Jun 14, 2009
2,866
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What's more interesting is that the FX4110 is going after the i5-2400 and not the 2500. So either BD performs similarly to SB(Like Phenom 2 vs Core 2.Less than 5% diff on average). Or that BD demolishes SB and Amd is expecting the 2500 to drop to the FX4110's level.
Or AMD is expecting to sell every processor the foundry gives them despite having a slight performance deficiency. Lets check our bases:

1: AMD could perform better than SB
2: AMD could perform the same as SB
3: AMD could perform worse than SB

This is the most accurate post in all of the bulldozer threads across every website ever.
 

hans007

Lifer
Feb 1, 2000
20,212
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81
What's more interesting is that the FX4110 is going after the i5-2400 and not the 2500. So either BD performs similarly to SB(Like Phenom 2 vs Core 2.Less than 5% diff on average). Or that BD demolishes SB and Amd is expecting the 2500 to drop to the FX4110's level.

My guess is that the FX8k's are poised to deal with SB-E and bring down SB's for the FX4/6K to deal with.

well it looks like th fx4110 is right between core i3 and i5. so they do make an i5-2300 which is not a bad cpu at all.

if anything the amd cpu probalby has to be slightly faster at the same price point. as it has always been. they are the underdog, they have to be better for the same cost. its like hyundai had to give 10 year warranties and still does compared to say GM for a long time.
 

Infrnl

Golden Member
Jan 22, 2007
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I would love to see AMD come back into the game, but I'm not so sure they will. I honestly think BD will be the next step past the current 6 core cpu's. This in turn means that they will be subpar to SB.
I hope I am wrong but I do not think they will be on par with Intel. I would also like to see them bring chips with hyperthreading, that would help them out dramatically as well.

I use my cpu's mainly for distributed computing and the hyperthreading makes a huge difference. I always have to go where the computing power is and Intel has been killing it for some time now. Wish AMD could be right there with them.

For the avg user however; AMD does just fine and they would not see any difference going w/intel. AMD systems are usually cheaper as well which is what the avg consumer goes for. I believe this is one reason why AMD is still doing as well as they are.
 

hans007

Lifer
Feb 1, 2000
20,212
17
81
I would love to see AMD come back into the game, but I'm not so sure they will. I honestly think BD will be the next step past the current 6 core cpu's. This in turn means that they will be subpar to SB.
I hope I am wrong but I do not think they will be on par with Intel. I would also like to see them bring chips with hyperthreading, that would help them out dramatically as well.

I use my cpu's mainly for distributed computing and the hyperthreading makes a huge difference. I always have to go where the computing power is and Intel has been killing it for some time now. Wish AMD could be right there with them.

For the avg user however; AMD does just fine and they would not see any difference going w/intel. AMD systems are usually cheaper as well which is what the avg consumer goes for. I believe this is one reason why AMD is still doing as well as they are.

for one thing AMD really doesn't care about users like you nearly as much as the average user.

they focus on midrange, it is sort of what ATI did as well when nvidia was trying to make giant huge die video cards like the GTX 280 compared to say a radeon 4850/4870.

how many people really buy i7-2600ks, or i7 990s to begin with. its probably 5% of computer users. if you can sell to the vast majority of users with llano, zacate and bulldozer in the "near highest end" its probably better than having the top cpu and nothing for the average user (and well llano it sounds like will be a better "average user" cpu than a core i3 sandy bridge)
 

lol123

Member
May 18, 2011
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for one thing AMD really doesn't care about users like you nearly as much as the average user.

they focus on midrange, it is sort of what ATI did as well when nvidia was trying to make giant huge die video cards like the GTX 280 compared to say a radeon 4850/4870.

how many people really buy i7-2600ks, or i7 990s to begin with. its probably 5% of computer users. if you can sell to the vast majority of users with llano, zacate and bulldozer in the "near highest end" its probably better than having the top cpu and nothing for the average user (and well llano it sounds like will be a better "average user" cpu than a core i3 sandy bridge)
That really depends. The higher margins of the workstation, server and enthusiast markets might make them more lucrative than the lower segment even with its much greater volume, especially for a company such as AMD that has always been constrained by capacity.

AMD's current position as mostly a value brand that serves the lower end of the x86 market is exactly where Intel wants them to be, and I expect that AMD does not. There are others on this forum (I've noticed posts by IDontCare especially) who probably know far more about the economics of processor manufacturing who could go into this at greater detail though.
 

Khato

Golden Member
Jul 15, 2001
1,248
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As has already been said, if AMD had the performance to sell a bulldozer model at the $1000 price point, they would. They're a business, not a charity.

With that in mind, these prices really don't make much sense. If the 4 core actually performs comparably to the i5-2400 (4 core, no HT, $184 recommended channel price) in multi-threaded applications (and hence single-threaded too), then the 8 core should utterly obliterate an i7-2600 in multi-threaded applications and demand a far higher price. If instead the 8 core performs comparably to an i7-2600 in multi-threaded performance, then good luck ever selling the 4 core for that price... I'd be mildly surprised if these end up being the actual prices.

Oh, and yay for the fact that all this wild speculation is almost at an end! June promises to be an exciting month.
 

RobertPters77

Senior member
Feb 11, 2011
480
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@Khato

Assuming these prices are factual. Then Amd is positioning the FX8k's to take on SB-E. Where as the FX6k's will take on the LGA1155 i7's. And Llano is poised to deal with the low-end i5's and i3's.
 

Khato

Golden Member
Jul 15, 2001
1,248
321
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@Khato

Assuming these prices are factual. Then Amd is positioning the FX8k's to take on SB-E. Where as the FX6k's will take on the LGA1155 i7's. And Llano is poised to deal with the low-end i5's and i3's.

Haha, they are? Last I checked Intel still prices their high-end enthusiast i7-990x at $1k, why would SB-E be any different? If your answer to that is that AMD's going to price a bulldozer that performs at that level for a fraction of the price... well, I'll refer you to my previous statement - AMD is a business, not a charity. Their shareholders would be rightly infuriated if they didn't maximize profit, which when capacity constrained requires getting as much per product shipped as possible.
 
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