I never understood food related stupidity,.. food should not be played with, especially by adults.
Let's put aside the "Children Are Starving In Africa!!shift+1!!" bullshit, and just look at what is going on; a grown adult has decided to eat something that results in causing them to throw up and/or feel extreme discomfort,.. for other than to show themselves throwing up and/or feeling extreme discomfort.
Fuck that.
Comeback with trying to jump a river or pole vaulting over a ravine - THAT proves to us how awesome you are and how you've harnessed the power of the human body.
Eating something awful and throwing up makes you look like a lame loser.
Also, food eating contests; total waste and pretty dumb as well.
EDIT: the other daredevil stuff is pretty dumb as well (because you are risking life and limb), but, the accomplishment when succeeding is far better than the results of this crap,...