Disagree with the term "silly". Since this memory is supposed to be available in Q4, and since now in Q2 DDR motherboards are just becoming available, it could be that DDR will have a small "window of opportunity" to become popular. IF (a big if) this memory becomes available on schedule and at a reasonable price and if new motherboards are available to use it, and if it provides a noticeable performance increase over DDR, it's possible that DDR will fade into the sunset next year.