The game is not going to be F2P also, so only hardcore will play. This is the interview he talks more about game idea..
http://www.mmorpg.com/gamelist.cfm/game/926/feature/7107
Hmm, I read the interview but I really have mixed feelings about the whole thing.
There are interesting aspects to games with mixed pve/pvp focus that I really miss, they don't seem to exist anymore in modern games.
For example, way back in the day shadowbane was entirely pve based for leveling, but the game world was fully pvp enabled with inventory drop on death and xp loss on death. There was an interesting dynamic involved in it, as you could try to gank xping groups, who were largely looking to avoid pvp in favor of leveling up, or you could try to protect a friend or guild's group, or whatnot.
The game is much less interesting to me when everyone involved is only there because they want to fight, pvp when you don't expect or desire it is far more exciting to me than pvp where you log in and are planning to pvp from the start.
It doesn't sound like this new game will cater to this sort of play at all, unless I totally misunderstood and what he means by "no pve" is that there won't be any quests or raiding, which I fully approved of, but will include some pve leveling or gold/item grinding.