It could be a mofo the other way too. If Apple doesn't succeed in killing off Flash, not having it will be a persistent disadvantage to other platforms like Android and WP7. You can bet manufacturers of these devices will be always ready to point out in ads that Apple lacks support for Flash games. Farmville and similar Flash gaming is taking off online and have built a large following. It will be a counterargument competing platforms can use to neutralize Apple's app store advantage. Sure you can have your 150K apps, but you can't have Farmville and such to go. Adobe will likely deprioritize Apple platform support now that Apple made quick work of their investment in CS5. Should Apple start losing share to other platforms, and decide they do want Flash on iPhone after all, it's not clear they will get it. In the meantime as a consumer who is picking a phone for the next 2 years, I gotta decide if I want to bet that Apple wins this war against Flash fast and all the apps written for Flash will migrate to iPhone in very near future, or that I am going miss out on Flash content for a significant portion of my device's life. Simplest solution is to avoid this whole Apple-Adobe drama entirely and get an Android device and watch from the sidelines.