The OM's here in Southeastern PA had the I/O for $69.99 - $30 IR = $39.99. On New Year's day, I called ahead to OM and confirmed that they had the Cendyne substitutes in stock, and I got the rep's name for reference.
I then called CC, and after commiserating with a young female rep about having to work on New Year's day, etc., pre-confirmed over the phone all the details for the potential price match -- the brand switch at OM to Cendyne, it's availability there, it's "in stock" status at CC, the fact that I had the OM stores circular, phone number, and the name of the rep I'd talked to, plus, of course, my shoe size.
She said, "No sweat, just come in to customer service and ask for Jamie, and I'll make you a happy man, big fellah."
Upshot: My total after price match came to $38.15 with tax, and I got to flirt lightly with Jamie the sultry CC service slut.
The drive wasn't a Lite-On, and I was crushed beyond human endurance. Life lost all meaning for me briefly, and I was sorely tempted to rush out into the snow flecked parking lot and throw myself under the unforgiving wheels of the Chevy Astro van full of ambiguously gay Rotarians just starting to exit it's parking space, when I had the following transformative epiphany:
Life is the ultimate Hot Deal. Sure, the promise of an eternal afterlife is like a Pacific Digital rebate -- uncertain at best -- but we have no choice but to keep posting and pricematching until the forums of life go permanently offline in Armageddon's holy flames.
. . . And I just got payed nearly $12 AR for a free, fast burner.