Turbo with better thermal/power management and perhaps better process (GloFo 28nm) suited for lower power/lower frequency APUs.
My bet's on the implementation of turbo being responsible for the increase in CPU performance metrics for Beema and Mullins. Such was an unfortunate feature for their previous low power entries to be missing.
Though the introduction of turbo also allows for some unfortunate games to be played with respect to both TDP and SDP if AMD so desires. Please note that these numbers are purely fabricated in order to illustrate the point - that 4.5W TDP could easily be achieved with a stock frequency of 800 MHz for the CPU and say 400 MHz for the GPU since when run at those speeds a full load would remain within that 4.5W TDP. But that's not the speed that either the CPU or GPU would be running at during independent benchmarks such as those provided in the PR materials. Oh no, for those the CPU could ramp up to a full turbo 1.5 GHz and use up almost all of the 4.5W TDP while for graphics loads the CPU would likely go to the lowest power state possible in order to give the entirety of that TDP to the GPU. A properly designed turbo is an excellent way to basically double performance/TDP without providing any actual improvements in efficiency.
Note that the same can also apply to their improved SDP numbers - they could quite easily apply to non-turbo frequency operation only.
With all that said, everything points to Beema and Mullins actually being a decent SoC for laptop and tablet use, especially compared to Kabini and Temash. I'm certainly not getting my hopes up as high as AMD's hype would like them to be for the reasons stated above... but they don't need to have some super duper improvement in efficiency to be great options for their intended purpose. Even at the same level of efficiency as Kabini and Temash the inclusion of turbo will increase how responsive the device is (really only applies to the low power Temash models) while connected standby/proper low power states will hopefully at least put its idle power consumption on par with Haswell ULT. Those were really the only major 'problems' that needed to be addressed - they were already doing quite well given their manufacturing process in terms of both CPU and GPU efficiency.