I'm not sure I understand your stance fully, but honestly, that sounds like exactly the mentality that allows these companies to get away with this.
I assume you're trying to say "Well, the TV looks fine in the end for what it was meant to do, so I'm fine with it".
That's cool man, do whatever makes you happy, but it sure doesn't make me happy.
I suppose if you bought a car that was specified it had an 8 cylinder engine and did 0-60 in 4.5 seconds only to realize it was really a 4 cylinder (that still somehow did 0-60 in 4.5 seconds) you wouldn't feel a little misled? (For some, that maybe would be awesome since gas savings...but for the sake of argument, assume you really, really wanted an 8 cylinder)
It strikes me as odd they can market tv's with a 1024*768 native resolution as 720p HDTV's. If that's 720p, what's 1280x720 then? (Or 1366x768?) Unless the customer does the research to find this out, you will never find that information on the box.
Same goes for these 120hz LCDs and 600hz plasma marketing BS. First time I saw those numbers I got really excited, then realized it was fabricated to purposely mislead me into thinking I could play games at a smoother rate from my PC. Good thing I didn't buy those sets, because people like you would've tried to convince me, "Well, in the end, it still does it's job as a TV, why not keep it?"
No, thanks.