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NEW YORK (MarketWatch) -- Circuit City Stores Inc. on Friday saw its shares take their biggest plunge in five years after the company posted a wider-than-expected third-quarter loss from lower sales and price cuts on flat-panel televisions.
In a sign of continuing struggle and market share loss, the No. 2 U.S. electronics chain also said it may post an unexpected fourth-quarter loss. Fourth quarter is usually when many retailers, including electronics chains, reaped their biggest profit for the year.
Shares tumbled $1.91, or 29%, to $4.75, their biggest decline since February 2002.
Circuit City's net loss widened to $207.3 million, or $1.26 a share, from $20.4 million, or 12 cents a share, a year earlier. Sales in the quarter ended Nov. 30 fell to $2.94 billion from $3.06 billion, the Richmond, Va.-based company said.
Excluding a valuation allowance charge of 62 cents a share, Circuit City would have lost 64 cents. On that basis, analysts, on average, estimated a loss of 31 cents a share on sales of $3 billion, according to Thomson Financial.
Sales at stores open at least a year declined 5.6% after lower sales of traditional tube and projection televisions, camcorders and DVD players. The company's aggressive Black Friday promotions, while driving sales and traffic on the day after Thanksgiving, could not be an ongoing strategy, analysts said. Profit also was hurt by price cuts on flat-panel televisions and weakness in sales of its more profitable warranty services.
As part of its strategy to improve results, Circuit City said next year, it's opening as many as 60 The City, its new store concept, to help bolster demand and improve customer experience.
NEW YORK (MarketWatch) -- Circuit City Stores Inc. on Friday saw its shares take their biggest plunge in five years after the company posted a wider-than-expected third-quarter loss from lower sales and price cuts on flat-panel televisions.
In a sign of continuing struggle and market share loss, the No. 2 U.S. electronics chain also said it may post an unexpected fourth-quarter loss. Fourth quarter is usually when many retailers, including electronics chains, reaped their biggest profit for the year.
Shares tumbled $1.91, or 29%, to $4.75, their biggest decline since February 2002.
Circuit City's net loss widened to $207.3 million, or $1.26 a share, from $20.4 million, or 12 cents a share, a year earlier. Sales in the quarter ended Nov. 30 fell to $2.94 billion from $3.06 billion, the Richmond, Va.-based company said.
Excluding a valuation allowance charge of 62 cents a share, Circuit City would have lost 64 cents. On that basis, analysts, on average, estimated a loss of 31 cents a share on sales of $3 billion, according to Thomson Financial.
Sales at stores open at least a year declined 5.6% after lower sales of traditional tube and projection televisions, camcorders and DVD players. The company's aggressive Black Friday promotions, while driving sales and traffic on the day after Thanksgiving, could not be an ongoing strategy, analysts said. Profit also was hurt by price cuts on flat-panel televisions and weakness in sales of its more profitable warranty services.
As part of its strategy to improve results, Circuit City said next year, it's opening as many as 60 The City, its new store concept, to help bolster demand and improve customer experience.