Classic Intel PR

[Sable]

Not sure how they thought this was a good idea. Completely mixed messages, always have the latest, but the latest isn't best. WAT?

 

[Joe NYC]

Intel comes off as desperate. It leads me to believe that AMD is gaining market share in notebooks space. And not a trivial market share gain...

But we will have to wait for the real numbers (what really happened in Q4 2023) for another 2 months...

 

[mikeymikec]

I think Intel have taken it down

I can't decide whether the weirdest part is that bit when they compared an older gen AMD CPU with an older gen Intel CPU, or the bit when they used a synthetic benchmark to claim superior performance then claimed that synthetic benchmarks are not a good representation of real-life performance.

 

[Tech Junky]

I've switched to AMD at this point as it's a better value even if it costs bit more. My next laptop will likely be AMD as well even though Arrow Lake is enticing. They both have time to mature and potentially come up with better solutions before that happens.

What's off-putting about Intel at this point is the lack of real effort and just refreshing existing products vs a true new release.

 

[SPBHM]

this line of CPU does sound a little... wrong, it's a super cut down IGP and zen2 with a name that sounds pretty dishonest, those were originally called Athlon parts last year and now they are ryzen 3 and 5 7000 when there are way faster 5000 parts of the same family
but the slides are very poor

 

[Tech Junky]

Nomenclature has always been an issue though for both of them and usually requires a decoder ring to figure out where the value is for the tech being sold. Even those of us that keep up have to take a refresher course occasionally when they change things up. The easiest approach though tends to be looking at the MOBO chipset releases to figure out the most current CPU release.

Intel tends to be easier with the gen being the first couple of numbers but, AMD apparently isn't as straight forward from the article pooing out the different digits meaning different generations. It sheds some light on things for your basic consumer to maybe catch onto what they're potentially buying. Then again I wouldn't expect a basic consumer to be paying attention to this sort of thing to begin with as is evident in most purchase decisions they make.

 

[Saylick]

AMD's naming convention for their mobile parts is super convoluted and goes against the grain for how products are normally named, but Intel shouldn't be throwing rocks from a glass house. It's not like people weren't aware of how silly AMD's naming was, but the fact that Intel decided to make a god awful marketing slide deck to point it out, which itself was full of hypocrisy, comes off sad and desperate. Don't they know the axiom about how if your opponent is digging themselves a hole, you let them? I guess not, because Intel clearly decided to dig an adjacent hole just so that they could be at eye level and point how deep AMD's hole is.

 

[DAPUNISHER]

this line of CPU does sound a little... wrong, it's a super cut down IGP and zen2 with a name that sounds pretty dishonest, those were originally called Athlon parts last year and now they are ryzen 3 and 5 7000 when there are way faster 5000 parts of the same family
but the slides are very poor

4c/8t ain't Athlon.

Whatever point Intel made was completely lost in the madness that is this slide deck.

Intel to Userbenchmark - "Can I copy your homework?"

UBM - "Sure, just change it a little."

Steve murdered Intel with a shank called the 5800X3D. I faintly heard the MK announcer proclaim "Brutality!"

I speculated before about how firing 1000s of sales and marketing folks likely resulted in letting the wrong ones go. I am convinced of it now.

 

[Panino Manino]

How Intel explains selling E cores then?

 

[igor_kavinski]

I speculated before about how firing 1000s of sales and marketing folks likely resulted in letting the wrong ones go. I am convinced of it now.

Even just cherry picked benchmarks would've been fine. There was absolutely no sense in doing the "snake oil/AMD's latest is not really latest" crap. It was a desperate attempt at convincing the public that cheap products are inferior and old so buy our newest, more expensive products because they have the latest technology.

 

[gdansk]

Fundamentally they have a point but it looks funny when Intel says it.
7520U is one of the most deliberately misnamed products.

There's the 7640U, 7540U and 7520U. Going from the 7520U to 7540U sounds like a smaller change than going from 7540U to 7640U. But it's not. AMD's scheme is totally inconsistent because they put generation as an insignificant digit.

They can keep their stupid naming scheme but call the 7520U the 7320U. And the now 7320U as 7220U. Then they wouldn't be that close in name to much, much better chips.

 

[DAPUNISHER]

It was a desperate attempt at convincing the public that cheap products are inferior and old so buy our newest, more expensive products because they have the latest technology.

I don't think joe and jane six-pack would have ever seen that slide deck. They used to just make pimp commercials with a catchy song and slick hook. Like -

"The Pentium II; you'll get a big kick out of it" -

Or the Blue Man Group -

"The all new Pentium 4 processor; the center of your digital world"

Even bringing back the old jingle was smart and plays on nostalgia -

https://youtu.be/2bUtB4i_L5M?si=quT087E-WPj4yWKy

This, this was the most unself aware and amature hour marketing possible.

 

[manly]

Even just cherry picked benchmarks would've been fine. There was absolutely no sense in doing the "snake oil/AMD's latest is not really latest" crap. It was a desperate attempt at convincing the public that cheap products are inferior and old so buy our newest, more expensive products because they have the latest technology.

14th gen beats 13th, amirite?

This entire campaign is so cringe-worthy. After all that repetition about authentic latest is best, slide #11 says "Latest doesn't mean better."
Or saying that older high schoolers need Core i9 for Esports workloads.

 

[moinmoin]

What's off-putting about Intel at this point is the lack of real effort

Intel's marketing dept. gave their best, and they admittedly used everything they had to work with. They only lack a script supervisor to ensure any semblance of continuity.

 

[SPBHM]

4c/8t ain't Athlon.

Whatever point Intel made was completely lost in the madness that is this slide deck.

Intel to Userbenchmark - "Can I copy your homework?"

UBM - "Sure, just change it a little."

Steve murdered Intel with a shank called the 5800X3D. I faintly heard the MK announcer proclaim "Brutality!"

I speculated before about how firing 1000s of sales and marketing folks likely resulted in letting the wrong ones go. I am convinced of it now.

you are right my bad, the Athlons are dual core version of the same thing,
still and odd CPU to be called R5 7000, but yeah, Intel has a rich history of naming nonsense, so I don't know what they are up to.

 

[DaaQ]

Kinda like 14nm+++ to 10+- nm renamed to intel 7, and what does intel 20 represent?